Joy (perfume) Audience in Germany
Joy (perfume) has an estimated audience of 300,003 people in Germany. 62.7% are female, 37.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Maison Margiela, paul smith, Kim Cattrall, Hermès, Narciso Rodriguez.
The average Joy (perfume) fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Maison Margiela, paul smith, Kim Cattrall, with strongest over-indexing on Maison Margiela (15.75× the country average). Demographically, the Joy (perfume) audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Joy (perfume) fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 36.1 |
| Estimated audience size | 300,003 |
Audience persona
The typical Joy (perfume) fan in Germany is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Maison Margiela.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,634 | 1× |
| Bayern | 60,338 | 1.25× |
| Baden-Württemberg | 39,178 | 0.96× |
| Niedersachsen | 32,756 | 1.12× |
| Hessen | 23,365 | 1.02× |
| Rheinland-Pfalz | 18,346 | 1.22× |
| Sachsen | 17,175 | 1.17× |
| Brandenburg | 11,262 | 1.21× |
| Berlin | 11,159 | 0.83× |
| Schleswig-Holstein | 10,550 | 0.98× |
| Thüringen | 7,562 | 0.99× |
| Hamburg | 6,586 | 0.97× |
| Sachsen-Anhalt | 5,430 | 0.7× |
| Mecklenburg-Vorpommern | 5,173 | 0.9× |
| Saarland | 3,420 | 0.93× |
| Bremen | 1,946 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maison Margiela | 15.75× | Fashion & Accessoires |
| paul smith | 20× | Fashion & Accessoires |
| Kim Cattrall | 15.99× | Movies & TV |
| Hermès | 2.89× | Fashion & Accessoires |
| Narciso Rodriguez | 10.76× | Fashion & Accessoires |
| Shampoo | 4.2× | Beauty & Wellness |
| TikTok | 1.84× | Internet & Social Media |
| Ugg boots | 7.66× | Fashion & Accessoires |
| H&M | 1.97× | Shopping |
| Breuninger | 2.33× | Fashion & Accessoires |
| Jean Paul Gaultier | 5.7× | Fashion & Accessoires |
| Comme des Garçons | 5.72× | Fashion & Accessoires |
| Rossmann | 1.8× | Shopping |
| IKEA | 1.53× | Home & Garden |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| C&A | 2.13× | Shopping |
| Ready-to-wear | 4.75× | Fashion & Accessoires |
| Deichmann | 1.78× | Shopping |
| A Million Ways to Die in the West | 20× | Movies & TV |
| Bob Sinclar | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| Luxury Orientation | PREMIUM | 1.49 |
| Creativity | OPEN | 1.46 |
| Quality Awareness | PREMIUM | 1.44 |
| Pet Ownership | JOY | 1.36 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.2% |
| United States | 16.3% |
| Germany | 6.8% |
See Joy (perfume) audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
- Paris Hilton (fragrance) (1,492,205)
- Fragrance oil (753,096)
- Parfum (636,796)
- Paco Rabanne (501,987)
Frequently asked questions
How many fans does Joy (perfume) have in Germany?
Joy (perfume) has an estimated audience of 300,003 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joy (perfume) fans?
62.7% of Joy (perfume) fans are female, 37.3% are male, with an average age of 36.1 years.
Which brands do Joy (perfume) fans like most?
Joy (perfume) fans show strongest brand affinity for Maison Margiela (15.75×), paul smith (20×), and Kim Cattrall (15.99×) over the country average.
Where do Joy (perfume) fans live in Germany?
Joy (perfume) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,634), Bayern (reach 60,338), and Baden-Württemberg (reach 39,178). These three regions account for the largest share of the active audience.
What other brands do Joy (perfume) fans also like?
Beyond Joy (perfume) itself, the audience over-indexes on paul smith (20×), Kim Cattrall (15.99×), Hermès (2.89×), and Narciso Rodriguez (10.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joy (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.