Rascasse Audience Intelligence

Joy (perfume) Target Market in Germany

A data profile of the people who buy, follow and care about Joy (perfume) in Germany — modelled from more than twelve digital signal sources. Joy (perfume) has an estimated audience of 320,596 people in Germany.

#8among Fragrances in Germany#2110among Brand in Germany#233in Beauty & Wellness

The average Joy (perfume) fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maison Margiela, paul smith, Narciso Rodriguez, with strongest over-indexing on Maison Margiela (16.88× the country average).

Demographically, the Joy (perfume) audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Joy (perfume) fan in Germany is more female, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for Maison Margiela.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joy (perfume) profile in Germany.

Audience size
321K
in Germany
Gender
62.7%♀
37.3% male
Age
36.1
average years
Country rank
#16526
Brand in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Joy (perfume)

62.7% are female, 37.3% are male, average age 36.1.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Joy (perfume) audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age36.1
Estimated audience size320,596
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Joy (perfume) audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3922%
40-4923%
50+9%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Joy (perfume) audience comes from Germany.

Worldwide audience distribution share by country for Joy (perfume)
CountryShare
Japan30.0%
United States15.8%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joy (perfume) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Joy (perfume) customers by region in Germany
#RegionReachAffinity×
01Bayern~60K1.26×
02Rheinland-Pfalz~20K1.21×
03Brandenburg~10K1.16×
04Sachsen~20K1.14×
05Niedersachsen~30K1.10×
06Thüringen~8K1.08×
07Schleswig-Holstein~10K1.02×
08Hessen~20K1.00×
09Nordrhein-Westfalen~70K0.99×
10Saarland~4K0.98×
11Baden-Württemberg~40K0.97×
12Hamburg~7K0.97×
13Mecklenburg-Vorpommern~5K0.88×
14Berlin~10K0.80×
15Bremen~2K0.78×
16Sachsen-Anhalt~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Joy (perfume), Germany
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joy (perfume) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joy (perfume) audience
#·InterestCategoryAffinity×
01paul smithFashion & Accessoires20.00×
02Bob SinclarMusic & Radio18.41×
03Dries van NotenFashion & Accessoires18.29×
04Maison MargielaFashion & Accessoires16.88×
05Kim CattrallMovies & TV11.75×
06Narciso RodriguezFashion & Accessoires11.15×
07Acqua di ParmaBeauty & Wellness10.86×
08BiodermaBeauty & Wellness9.20×
09Ugg bootsFashion & Accessoires7.92×
10GuerlainBeauty & Wellness7.31×
11Jean Paul GaultierFashion & Accessoires6.81×
12Comme des GarçonsFashion & Accessoires5.71×
13Psychological thrillerLiterature3.67×
14PandoraFashion & Accessoires3.30×
15HugendubelShopping3.10×
16SwarovskiFashion & Accessoires2.99×
17Unique GiftsShopping2.76×
18HermèsFashion & Accessoires2.57×
19EssoCars & Mobility2.57×
20DeichmannShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joy (perfume) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joy (perfume) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.58×
Design AffinityPREMIUM1.52×
MindfulnessBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joy (perfume) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Sports ActivityPOWER0.88×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Joy (perfume)'s target market in Germany?

Joy (perfume)'s target market in Germany covers an estimated 320,596 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Joy (perfume) customers?

62.7% of the Joy (perfume) audience are female, 37.3% are male, with an average age of 36.1 years.

03

Which brands do Joy (perfume) fans like most?

Joy (perfume) fans show strongest brand affinity for Maison Margiela (16.88×), paul smith (20×), and Narciso Rodriguez (11.15×) over the country average.

04

Where do Joy (perfume) fans live in Germany?

Joy (perfume) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Joy (perfume) fans also like?

Beyond Joy (perfume) itself, the audience over-indexes on paul smith (20×), Narciso Rodriguez (11.15×), Hugendubel (3.1×), and Hermès (2.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in Germany

See Joy (perfume) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Joy (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →