Guerlain Audience in Germany
Guerlain has an estimated audience of 771,290 people in Germany. 81.9% are female, 18.1% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rituals, Kate Spade, Clarins, Nicole Kidman, Arts and music.
The average Guerlain fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rituals, Kate Spade, Clarins, with strongest over-indexing on Rituals (6.49× the country average). Demographically, the Guerlain audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Creativity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Guerlain fans
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 41.1 |
| Estimated audience size | 771,290 |
Audience persona
The typical Guerlain fan in Germany is more female, around 41.1 years old, with strong Creativity tendencies and a notable affinity for Rituals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 225,272 | 1.33× |
| Bayern | 135,675 | 1.09× |
| Baden-Württemberg | 130,008 | 1.24× |
| Hessen | 78,866 | 1.34× |
| Niedersachsen | 70,258 | 0.94× |
| Berlin | 49,393 | 1.43× |
| Rheinland-Pfalz | 37,711 | 0.98× |
| Sachsen | 25,980 | 0.69× |
| Schleswig-Holstein | 25,857 | 0.93× |
| Hamburg | 24,719 | 1.42× |
| Brandenburg | 18,500 | 0.77× |
| Sachsen-Anhalt | 12,623 | 0.63× |
| Thüringen | 12,279 | 0.62× |
| Mecklenburg-Vorpommern | 8,786 | 0.6× |
| Saarland | 8,379 | 0.88× |
| Bremen | 7,242 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rituals | 6.49× | Beauty & Wellness |
| Kate Spade | 16.26× | Fashion & Accessoires |
| Clarins | 13.46× | Beauty & Wellness |
| Nicole Kidman | 6.53× | Movies & TV |
| Arts and music | 1.69× | Arts & Culture |
| L'Occitane en Provence | 18.19× | Beauty & Wellness |
| Makeup Tutorials | 4.76× | Beauty & Wellness |
| Hermès | 2.64× | Fashion & Accessoires |
| Kiehl's | 10.21× | Beauty & Wellness |
| Jennifer Lawrence | 5.7× | Movies & TV |
| Natalie Portman | 5.97× | Movies & TV |
| Makeup brush | 5.07× | Beauty & Wellness |
| Day spa | 4.86× | Beauty & Wellness |
| Face powder | 4.16× | Beauty & Wellness |
| Vincent Cassel | 10.13× | Movies & TV |
| H&M | 1.58× | Shopping |
| Shōjo manga | 6.94× | Literature |
| Rossmann | 1.7× | Shopping |
| Lip balm | 4.39× | Beauty & Wellness |
| TK Maxx | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.3 |
| Quality Awareness | PREMIUM | 1.29 |
| Indulgence | JOY | 1.26 |
| Sports Activity | POWER | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| France | 11.1% |
| United Kingdom | 8.3% |
See Guerlain audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Guerlain have in Germany?
Guerlain has an estimated audience of 771,290 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guerlain fans?
81.9% of Guerlain fans are female, 18.1% are male, with an average age of 41.1 years.
Which brands do Guerlain fans like most?
Guerlain fans show strongest brand affinity for Rituals (6.49×), Kate Spade (16.26×), and Clarins (13.46×) over the country average.
Where do Guerlain fans live in Germany?
Guerlain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 225,272), Bayern (reach 135,675), and Baden-Württemberg (reach 130,008). These three regions account for the largest share of the active audience.
What other brands do Guerlain fans also like?
Beyond Guerlain itself, the audience over-indexes on Kate Spade (16.26×), Clarins (13.46×), Nicole Kidman (6.53×), and Arts and music (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guerlain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.