Rascasse Audience Intelligence

Joy (perfume) Target Market in United States

A data profile of the people who buy, follow and care about Joy (perfume) in United States — modelled from more than twelve digital signal sources. Joy (perfume) has an estimated audience of 709,081 people in United States.

#19among Fragrances in United States#3057among Brand in United States#354in Beauty & Wellness

The average Joy (perfume) fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Unique Gifts, Dollar General, with strongest over-indexing on International education (13.28× the country average).

Demographically, the Joy (perfume) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joy (perfume) fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for International education.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joy (perfume) profile in United States.

Audience size
709K
in United States
Gender
58.4%♀
41.6% male
Age
35.9
average years
Country rank
#29681
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Joy (perfume)

58.4% are female, 41.6% are male, average age 35.9.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Joy (perfume) audience in United States
MetricValue
Female58.4%
Male41.6%
Average age35.9
Estimated audience size709,081
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Joy (perfume) audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3920%
40-4923%
50+10%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Joy (perfume) audience comes from United States.

Worldwide audience distribution share by country for Joy (perfume)
CountryShare
Japan30.0%
United States15.8%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joy (perfume) audience in United States is strongest.

Fig. 05

Top regions by affinity

Joy (perfume) customers by region in United States
#RegionReachAffinity×
01California~200K1.94×
02Connecticut~9K1.26×
03Arizona~20K1.22×
04Florida~60K1.19×
05Kansas~7K1.17×
06Texas~70K1.14×
07Kentucky~10K1.14×
08Louisiana~10K1.12×
09Iowa~7K1.11×
10Georgia~20K1.08×
11Maryland~10K1.08×
12Alabama~10K1.08×
13Washington, District of Columbia~2K1.08×
14Oregon~9K1.07×
15Utah~7K1.06×
16Oklahoma~8K1.04×
17Arkansas~6K1.04×
18Hawaii~3K1.03×
19Illinois~20K1.02×
20New Mexico~4K1.02×
21Mississippi~6K1.01×
22South Carolina~10K1.00×
23North Carolina~20K0.99×
24Nevada~7K0.99×
25New York~40K0.98×
26Indiana~10K0.98×
27Tennessee~10K0.97×
28Missouri~10K0.97×
29Idaho~3K0.97×
30Nebraska~3K0.96×
31West Virginia~3K0.96×
32North Dakota~1K0.96×
33Ohio~20K0.95×
34Pennsylvania~20K0.94×
35New Jersey~20K0.94×
36Virginia~20K0.94×
37Washington~10K0.94×
38Delaware~2K0.94×
39Maine~2K0.93×
40Michigan~20K0.92×
41Minnesota~9K0.92×
42Rhode Island~2K0.91×
43Wisconsin~10K0.90×
44South Dakota~1K0.89×
45Massachusetts~10K0.87×
46Colorado~10K0.87×
47Alaska~1K0.87×
48Montana~2K0.83×
49New Hampshire~2K0.81×
50Vermont<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Joy (perfume), United States
0.77×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joy (perfume) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joy (perfume) audience
#·InterestCategoryAffinity×
01International educationBusiness & Career13.28×
02Graphic novelLiterature4.14×
03The HillsMovies & TV3.88×
04Unique GiftsShopping3.66×
05Liga MXSports3.28×
06Bath and BodyworksShopping2.21×
07Five BelowShopping2.10×
08MoisturizerHome & Garden1.92×
09WingstopFood & Beverages1.76×
107-ElevenShopping1.75×
11Digital photographyBusiness & Career1.75×
12Nordstrom rackFashion & Accessoires1.74×
13ULTA BeautyBeauty & Wellness1.66×
14RadioTechnology & Electronics1.64×
15Discount storesShopping1.63×
16Personal careHealth1.59×
17IKEAHome & Garden1.58×
18Dollar GeneralShopping1.57×
19Dollar TreeShopping1.51×
20SephoraShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joy (perfume) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joy (perfume) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.52×
IndulgenceJOY1.51×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joy (perfume) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.96×
Social Media UsageJOY1.04×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Joy (perfume)'s target market in United States?

Joy (perfume)'s target market in United States covers an estimated 709,081 people, concentrated in California and Texas.

02

What is the gender split and age of Joy (perfume) customers?

58.4% of the Joy (perfume) audience are female, 41.6% are male, with an average age of 35.9 years.

03

Which brands do Joy (perfume) fans like most?

Joy (perfume) fans show strongest brand affinity for International education (13.28×), Unique Gifts (3.66×), and Dollar General (1.57×) over the country average.

04

Where do Joy (perfume) fans live in United States?

Joy (perfume) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Joy (perfume) fans also like?

Beyond Joy (perfume) itself, the audience over-indexes on Unique Gifts (3.66×), Dollar General (1.57×), Five Below (2.1×), and Graphic novel (4.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Joy (perfume) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joy (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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