Joy (perfume) Audience in United States
Joy (perfume) has an estimated audience of 716,362 people in United States. 58.4% are female, 41.6% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car, Google News.
The average Joy (perfume) fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (5.99× the country average). Demographically, the Joy (perfume) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Joy (perfume) fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 35.9 |
| Estimated audience size | 716,362 |
Audience persona
The typical Joy (perfume) fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 130,825 | 1.66× |
| Texas | 76,792 | 1.25× |
| Florida | 60,332 | 1.24× |
| New York | 42,275 | 1.06× |
| Illinois | 25,639 | 1.07× |
| Georgia | 25,142 | 1.14× |
| Pennsylvania | 23,891 | 0.99× |
| North Carolina | 22,861 | 1.06× |
| Ohio | 22,064 | 1× |
| New Jersey | 18,409 | 1.01× |
| Michigan | 18,166 | 0.97× |
| Virginia | 17,318 | 0.99× |
| Arizona | 16,012 | 1.09× |
| Tennessee | 14,304 | 1× |
| Washington | 14,164 | 0.99× |
| Maryland | 13,677 | 1.11× |
| Indiana | 13,411 | 1.02× |
| Massachusetts | 13,090 | 0.93× |
| Missouri | 11,658 | 1.01× |
| South Carolina | 11,136 | 1.03× |
| Alabama | 10,945 | 1.09× |
| Colorado | 10,339 | 0.92× |
| Louisiana | 10,322 | 1.12× |
| Minnesota | 10,001 | 0.97× |
| Wisconsin | 9,898 | 0.92× |
| Kentucky | 9,055 | 1.01× |
| Oklahoma | 8,467 | 1.06× |
| Connecticut | 8,055 | 1.12× |
| Oregon | 7,765 | 0.95× |
| Utah | 7,188 | 1.12× |
| Nevada | 7,174 | 1.04× |
| Arkansas | 6,195 | 1.05× |
| Kansas | 5,869 | 1.04× |
| Mississippi | 5,755 | 0.98× |
| Iowa | 5,693 | 0.96× |
| New Mexico | 3,606 | 1× |
| Nebraska | 3,391 | 0.94× |
| Idaho | 3,387 | 0.94× |
| Hawaii | 3,246 | 1.05× |
| West Virginia | 3,102 | 0.93× |
| New Hampshire | 2,248 | 0.8× |
| Washington, District of Columbia | 2,236 | 1.04× |
| Rhode Island | 2,069 | 0.91× |
| Maine | 2,020 | 0.79× |
| Delaware | 1,798 | 0.91× |
| Montana | 1,598 | 0.8× |
| South Dakota | 1,342 | 0.81× |
| North Dakota | 1,334 | 0.91× |
| Alaska | 1,205 | 0.79× |
| Vermont | 882 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5.99× | Internet & Social Media |
| Indeed.com | 4.77× | Business & Career |
| Capital One | 4.32× | Business & Career |
| Enterprise Rent-A-Car | 4.94× | Cars & Mobility |
| Google News | 4.54× | News |
| Circle K | 5.37× | Shopping |
| Apple Store | 5.6× | Shopping |
| Beetlejuice | 3.44× | Movies & TV |
| CarGurus | 4.12× | Cars & Mobility |
| AccuWeather | 4.28× | Home & Garden |
| Khan Academy | 5.37× | Business & Career |
| ICloud | 5.77× | Technology & Electronics |
| DeviantArt | 4.35× | Internet & Social Media |
| Kendra Scott | 6.46× | Fashion & Accessoires |
| Cillian Murphy | 7.14× | Movies & TV |
| Bruce Willis | 3.94× | Movies & TV |
| Emilia Clarke | 6.99× | Movies & TV |
| Dakota Johnson | 5.21× | Movies & TV |
| Diane Keaton | 3.28× | Movies & TV |
| Liga MX | 4.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2 |
| LGBTQ+ Identity | OPEN | 1.84 |
| Risk Appetite | THRILL | 1.53 |
| Design Affinity | PREMIUM | 1.45 |
| Pet Ownership | JOY | 1.34 |
| Mindfulness | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.2% |
| United States | 16.3% |
| Germany | 6.8% |
See Joy (perfume) audiences in other countries
More Fragrances audiences in United States
- Fragrances (54,463,041)
- Fragrance oil (3,788,593)
- Charlie (fragrance) (2,707,200)
- Paris Hilton (fragrance) (2,160,440)
- Parfum (1,985,782)
Frequently asked questions
How many fans does Joy (perfume) have in United States?
Joy (perfume) has an estimated audience of 716,362 people in United States, concentrated in California and Texas.
What is the gender split and age of Joy (perfume) fans?
58.4% of Joy (perfume) fans are female, 41.6% are male, with an average age of 35.9 years.
Which brands do Joy (perfume) fans like most?
Joy (perfume) fans show strongest brand affinity for Google Maps (5.99×), Indeed.com (4.77×), and Capital One (4.32×) over the country average.
Where do Joy (perfume) fans live in United States?
Joy (perfume) fans in United States are most concentrated in California (reach 130,825), Texas (reach 76,792), and Florida (reach 60,332). These three regions account for the largest share of the active audience.
What other brands do Joy (perfume) fans also like?
Beyond Joy (perfume) itself, the audience over-indexes on Indeed.com (4.77×), Capital One (4.32×), Enterprise Rent-A-Car (4.94×), and Google News (4.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Joy (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.