Rascasse Audience Intelligence

Coco (perfume) Target Market in Germany

A data profile of the people who buy, follow and care about Coco (perfume) in Germany — modelled from more than twelve digital signal sources. Coco (perfume) has an estimated audience of 316,171 people in Germany.

#9among Fragrances in Germany#2133among Brand in Germany#237in Beauty & Wellness

The average Coco (perfume) fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Balmain, Chanel No. 5, Essential oil, with strongest over-indexing on Balmain (42.02× the country average).

Demographically, the Coco (perfume) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coco (perfume) fan in Germany is more female, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Balmain.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coco (perfume) profile in Germany.

Audience size
316K
in Germany
Gender
71.6%♀
28.4% male
Age
37.2
average years
Country rank
#16671
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coco (perfume)

71.6% are female, 28.4% are male, average age 37.2.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Coco (perfume) audience in Germany
MetricValue
Female71.6%
Male28.4%
Average age37.2
Estimated audience size316,171
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Coco (perfume) audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3917%
40-4928%
50+11%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Coco (perfume) audience comes from Germany.

Worldwide audience distribution share by country for Coco (perfume)
CountryShare
Brazil25.8%
United States13.7%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coco (perfume) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coco (perfume) customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.51×
02Saarland~5K1.40×
03Berlin~20K1.19×
04Bayern~50K1.08×
05Baden-Württemberg~40K1.06×
06Nordrhein-Westfalen~70K1.03×
07Rheinland-Pfalz~10K0.97×
08Hamburg~6K0.94×
09Bremen~2K0.92×
10Sachsen~10K0.91×
11Niedersachsen~30K0.88×
12Thüringen~7K0.88×
13Brandenburg~8K0.87×
14Sachsen-Anhalt~7K0.86×
15Schleswig-Holstein~9K0.84×
16Mecklenburg-Vorpommern~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Coco (perfume), Germany
0.83×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coco (perfume) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coco (perfume) audience
#·InterestCategoryAffinity×
01Chanel No. 5Beauty & Wellness81.50×
02BalmainFashion & Accessoires42.02×
03Essential oilHome & Garden16.65×
04Acqua di ParmaBeauty & Wellness15.42×
05Jessica AlbaMovies & TV14.19×
06AromatherapyHome & Garden13.49×
07Bespoke tailoringFashion & Accessoires11.56×
08Christian LouboutinFashion & Accessoires11.11×
09LavazzaFood & Beverages9.86×
10Art DecoArts & Culture8.54×
11FendiFashion & Accessoires7.06×
12OmegaFashion & Accessoires6.54×
13Desktop computersTechnology & Electronics4.80×
14Female bodybuildingSports4.72×
15Luxury yachtTravel & Leisure4.30×
16Plug-in hybridCars & Mobility3.78×
17HobbyHome & Garden3.72×
18NFLSports3.00×
19Mobile gameGames2.56×
20Breaking newsMovies & TV2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coco (perfume) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coco (perfume) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.50×
Quality AwarenessPREMIUM2.57×
IndulgenceJOY2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coco (perfume) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.46×
Sports ActivityPOWER0.64×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coco (perfume)'s target market in Germany?

Coco (perfume)'s target market in Germany covers an estimated 316,171 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coco (perfume) customers?

71.6% of the Coco (perfume) audience are female, 28.4% are male, with an average age of 37.2 years.

03

Which brands do Coco (perfume) fans like most?

Coco (perfume) fans show strongest brand affinity for Balmain (42.02×), Chanel No. 5 (81.5×), and Essential oil (16.65×) over the country average.

04

Where do Coco (perfume) fans live in Germany?

Coco (perfume) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Coco (perfume) fans also like?

Beyond Coco (perfume) itself, the audience over-indexes on Chanel No. 5 (81.5×), Essential oil (16.65×), Jessica Alba (14.19×), and Hobby (3.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in Germany

See Coco (perfume) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coco (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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