Coco (perfume) Audience in Germany
Coco (perfume) has an estimated audience of 176,286 people in Germany. 71.6% are female, 28.4% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chanel No. 5, Balmain, Chanel, Fendi, H&M.
The average Coco (perfume) fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chanel No. 5, Balmain, Chanel, with strongest over-indexing on Chanel No. 5 (56.33× the country average). Demographically, the Coco (perfume) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Coco (perfume) fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 37.2 |
| Estimated audience size | 176,286 |
Audience persona
The typical Coco (perfume) fan in Germany is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Chanel No. 5.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,083 | 1.05× |
| Bayern | 54,959 | 1.12× |
| Baden-Württemberg | 45,475 | 1.1× |
| Hessen | 30,532 | 1.32× |
| Niedersachsen | 26,797 | 0.91× |
| Berlin | 17,218 | 1.27× |
| Rheinland-Pfalz | 14,883 | 0.98× |
| Sachsen | 13,764 | 0.92× |
| Schleswig-Holstein | 9,332 | 0.85× |
| Brandenburg | 8,313 | 0.88× |
| Hamburg | 6,695 | 0.97× |
| Thüringen | 6,568 | 0.85× |
| Sachsen-Anhalt | 6,514 | 0.83× |
| Saarland | 4,919 | 1.32× |
| Mecklenburg-Vorpommern | 4,678 | 0.81× |
| Bremen | 2,333 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chanel No. 5 | 56.33× | Beauty & Wellness |
| Balmain | 21.72× | Fashion & Accessoires |
| Chanel | 8× | Fashion & Accessoires |
| Fendi | 8.21× | Fashion & Accessoires |
| H&M | 2.57× | Shopping |
| Christian Louboutin | 10.78× | Fashion & Accessoires |
| Coupons | 3.41× | Shopping |
| Fragrances | 3.23× | Beauty & Wellness |
| Louis Vuitton | 3.27× | Fashion & Accessoires |
| Sneaker collecting | 4.48× | Fashion & Accessoires |
| Shopping malls | 2.58× | Shopping |
| Half marathon | 5.81× | Sports |
| Ready-to-wear | 5.88× | Fashion & Accessoires |
| Boutiques | 2.34× | Fashion & Accessoires |
| Discount stores | 1.66× | Shopping |
| Shampoo | 3.49× | Beauty & Wellness |
| Designer clothing | 3.43× | Fashion & Accessoires |
| Handbags | 2.82× | Fashion & Accessoires |
| Mobile game | 2.43× | Games |
| Chloé | 5.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.48 |
| Luxury Orientation | PREMIUM | 1.91 |
| Urban Lifestyle | OPEN | 1.84 |
| Design Affinity | PREMIUM | 1.82 |
| Price Sensitivity | PREMIUM | 1.77 |
| Creativity | OPEN | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 27.0% |
| United States | 14.3% |
| India | 9.0% |
See Coco (perfume) audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
- Paris Hilton (fragrance) (1,492,205)
- Fragrance oil (753,096)
- Parfum (636,796)
- Paco Rabanne (501,987)
Frequently asked questions
How many fans does Coco (perfume) have in Germany?
Coco (perfume) has an estimated audience of 176,286 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coco (perfume) fans?
71.6% of Coco (perfume) fans are female, 28.4% are male, with an average age of 37.2 years.
Which brands do Coco (perfume) fans like most?
Coco (perfume) fans show strongest brand affinity for Chanel No. 5 (56.33×), Balmain (21.72×), and Chanel (8×) over the country average.
Where do Coco (perfume) fans live in Germany?
Coco (perfume) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,083), Bayern (reach 54,959), and Baden-Württemberg (reach 45,475). These three regions account for the largest share of the active audience.
What other brands do Coco (perfume) fans also like?
Beyond Coco (perfume) itself, the audience over-indexes on Balmain (21.72×), Chanel (8×), Fendi (8.21×), and H&M (2.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coco (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.