Rascasse Audience Intelligence

Coco (perfume) Target Market in United States

A data profile of the people who buy, follow and care about Coco (perfume) in United States — modelled from more than twelve digital signal sources. Coco (perfume) has an estimated audience of 1,482,665 people in United States.

#7among Fragrances in United States#1860among Brand in United States#261in Beauty & Wellness

The average Coco (perfume) fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include paul smith, Nordstrom, Acne Studios, with strongest over-indexing on paul smith (17.95× the country average).

Demographically, the Coco (perfume) audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coco (perfume) fan in United States is more female, around 33.6 years old, with strong Indulgence tendencies and a notable affinity for paul smith.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coco (perfume) profile in United States.

Audience size
1.5M
in United States
Gender
82.5%♀
17.5% male
Age
33.6
average years
Country rank
#17932
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coco (perfume)

82.5% are female, 17.5% are male, average age 33.6.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Coco (perfume) audience in United States
MetricValue
Female82.5%
Male17.5%
Average age33.6
Estimated audience size1,482,665
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Coco (perfume) audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3918%
40-4920%
50+8%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Coco (perfume) audience comes from United States.

Worldwide audience distribution share by country for Coco (perfume)
CountryShare
Brazil25.8%
United States13.7%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coco (perfume) audience in United States is strongest.

Fig. 05

Top regions by affinity

Coco (perfume) customers by region in United States
#RegionReachAffinity×
01New Mexico~10K1.57×
02California~200K1.48×
03Arizona~40K1.47×
04Texas~200K1.40×
05Utah~20K1.25×
06Illinois~60K1.19×
07New York~100K1.17×
08Nevada~20K1.16×
09Florida~100K1.11×
10Washington~30K1.11×
11Colorado~30K1.08×
12New Jersey~40K1.06×
13Oregon~20K1.06×
14Massachusetts~30K1.04×
15Oklahoma~20K1.04×
16North Carolina~50K1.03×
17Georgia~50K1.02×
18Maryland~30K1.01×
19Kansas~10K1.01×
20Alabama~20K1.00×
21Connecticut~10K1.00×
22Hawaii~6K1.00×
23Virginia~40K0.99×
24Indiana~30K0.97×
25Nebraska~7K0.97×
26Louisiana~20K0.96×
27Michigan~40K0.94×
28Tennessee~30K0.94×
29Arkansas~10K0.94×
30Idaho~7K0.94×
31Rhode Island~4K0.94×
32Pennsylvania~50K0.92×
33South Carolina~20K0.92×
34Iowa~10K0.92×
35Missouri~20K0.91×
36Wisconsin~20K0.91×
37Kentucky~20K0.91×
38Alaska~3K0.91×
39Minnesota~20K0.90×
40Maine~5K0.90×
41Ohio~40K0.89×
42Washington, District of Columbia~4K0.87×
43Delaware~4K0.87×
44Mississippi~10K0.86×
45North Dakota~3K0.86×
46South Dakota~3K0.83×
47New Hampshire~5K0.78×
48Montana~3K0.78×
49West Virginia~5K0.76×
50Vermont~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Coco (perfume), United States
0.74×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coco (perfume) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coco (perfume) audience
#·InterestCategoryAffinity×
01Thierry MuglerBeauty & Wellness27.60×
02paul smithFashion & Accessoires17.95×
03WellaBeauty & Wellness14.65×
04BoucheronFashion & Accessoires13.46×
05Acne StudiosFashion & Accessoires11.18×
06OmegaFashion & Accessoires8.90×
07La Roche-PosayBeauty & Wellness7.40×
08BB creamBeauty & Wellness5.99×
09High-net-worth individualBusiness & Career5.17×
10MilanTravel & Leisure4.89×
11Hair dryerBeauty & Wellness3.55×
12NordstromShopping2.87×
13Louis VuittonFashion & Accessoires2.69×
14HandbagsFashion & Accessoires2.39×
15Personal careHealth2.21×
16CVS PharmacyShopping2.19×
17Beauty salonsBeauty & Wellness2.06×
18IKEAHome & Garden2.02×
19VeganismFood & Beverages1.91×
20Home improvementHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coco (perfume) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coco (perfume) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.58×
Luxury OrientationPREMIUM2.30×
Price SensitivityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coco (perfume) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
IndividualismJOY0.94×
Community OrientationOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coco (perfume)'s target market in United States?

Coco (perfume)'s target market in United States covers an estimated 1,482,665 people, concentrated in California and Texas.

02

What is the gender split and age of Coco (perfume) customers?

82.5% of the Coco (perfume) audience are female, 17.5% are male, with an average age of 33.6 years.

03

Which brands do Coco (perfume) fans like most?

Coco (perfume) fans show strongest brand affinity for paul smith (17.95×), Nordstrom (2.87×), and Acne Studios (11.18×) over the country average.

04

Where do Coco (perfume) fans live in United States?

Coco (perfume) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Coco (perfume) fans also like?

Beyond Coco (perfume) itself, the audience over-indexes on Nordstrom (2.87×), Acne Studios (11.18×), Omega (8.9×), and Thierry Mugler (27.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Coco (perfume) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coco (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →