Coco (perfume) Audience in United States

Coco (perfume) logo

Coco (perfume) has an estimated audience of 1,494,972 people in United States. 82.5% are female, 17.5% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Elsword, Home equity, Goop, National Paralympic Committee.

The average Coco (perfume) fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Elsword, Home equity, with strongest over-indexing on Mothercare (7.36× the country average). Demographically, the Coco (perfume) audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Coco (perfume) fans

Demographic split for Coco (perfume) audience in United States
MetricValue
Female82.5%
Male17.5%
Average age33.6
Estimated audience size1,494,972

Audience persona

The typical Coco (perfume) fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Coco (perfume) in United States
RegionReachAffinity
California254,6291.55×
Texas186,1491.45×
Florida116,6051.15×
New York105,6641.26×
Illinois61,0551.23×
Georgia48,3541.05×
North Carolina47,2991.05×
Pennsylvania46,9030.93×
Arizona45,3251.48×
Ohio41,5900.9×
New Jersey41,2581.09×
Michigan37,9020.97×
Virginia37,4521.03×
Washington34,4421.15×
Massachusetts31,2451.06×
Tennessee28,8220.96×
Indiana26,6650.98×
Colorado25,8751.1×
Maryland25,8511.01×
Missouri22,2940.93×
South Carolina21,0010.93×
Wisconsin20,6280.92×
Alabama20,5640.98×
Minnesota19,5900.91×
Oregon18,5101.08×
Louisiana17,9710.93×
Oklahoma17,3351.04×
Nevada17,2461.19×
Kentucky16,9780.91×
Utah16,8611.26×
Connecticut15,1541.01×
Kansas11,8161×
New Mexico11,6341.55×
Iowa11,2690.91×
Arkansas11,0320.9×
Mississippi10,1620.83×
Nebraska7,0420.94×
Idaho6,9100.92×
Hawaii6,3610.99×
West Virginia4,9910.72×
Maine4,8470.91×
New Hampshire4,4510.76×
Rhode Island4,2420.89×
Washington, District of Columbia3,9380.88×
Delaware3,3800.82×
Montana3,0660.74×
South Dakota2,6610.77×
Alaska2,5930.81×
North Dakota2,4440.8×
Vermont1,7640.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coco (perfume) audience
BrandAffinityCategory
Mothercare7.36×Kids & Family
Elsword20×Games
Home equity2.37×Home & Garden
Goop6.04×Internet & Social Media
National Paralympic Committee26.11×Sports
Stamp collecting4.74×Home & Garden
Governor of Michigan7.24×Politics & Society
Jersey (fabric)20×Fashion & Accessoires
Product design1.69×Business & Career
Fairy godmother6.22×Literature
No Escape (1994 film)9.32×Movies & TV
Ipag Business School14.7×Business & Career
Regional styles of Mexican music2.13×Music & Radio
UK garage4.07×Music & Radio
Bank account1.82×Business & Career
Sacred Heart Catholic Church (Dubuque, Iowa)8.24×Politics & Society
Historic site3×Arts & Culture
Harlow7.96×Travel & Leisure
JDSU2.04×Business & Career
Iowa Lottery6.76×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coco (perfume) audience
TraitClusterScore
Luxury OrientationPREMIUM2.76
Design AffinityPREMIUM1.81
IndulgenceJOY1.76
Quality AwarenessPREMIUM1.57
LGBTQ+ IdentityOPEN1.49
Pet OwnershipJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Coco (perfume)
CountryShare
Brazil27.0%
United States14.3%
India9.0%

See Coco (perfume) audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Coco (perfume) have in United States?

Coco (perfume) has an estimated audience of 1,494,972 people in United States, concentrated in California and Texas.

What is the gender split and age of Coco (perfume) fans?

82.5% of Coco (perfume) fans are female, 17.5% are male, with an average age of 33.6 years.

Which brands do Coco (perfume) fans like most?

Coco (perfume) fans show strongest brand affinity for Mothercare (7.36×), Elsword (20×), and Home equity (2.37×) over the country average.

Where do Coco (perfume) fans live in United States?

Coco (perfume) fans in United States are most concentrated in California (reach 254,629), Texas (reach 186,149), and Florida (reach 116,605). These three regions account for the largest share of the active audience.

What other brands do Coco (perfume) fans also like?

Beyond Coco (perfume) itself, the audience over-indexes on Elsword (20×), Home equity (2.37×), Goop (6.04×), and National Paralympic Committee (26.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coco (perfume). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.