Thierry Mugler Audience in United States

Thierry Mugler logo

Thierry Mugler has an estimated audience of 513,129 people in United States. 84.9% are female, 15.1% are male, average age 35.7. Top regions: California, New York, Texas. Top brand affinities: Cynthia Erivo, Olivia Dean, Kristin Chenoweth, Cindy Crawford, Coco (perfume).

The average Thierry Mugler fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cynthia Erivo, Olivia Dean, Kristin Chenoweth, with strongest over-indexing on Cynthia Erivo (25.8× the country average). Demographically, the Thierry Mugler audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Thierry Mugler fans

Demographic split for Thierry Mugler audience in United States
MetricValue
Female84.9%
Male15.1%
Average age35.7
Estimated audience size513,129

Audience persona

The typical Thierry Mugler fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Cynthia Erivo.

Top regions in United States

Top regions ranked by reach for Thierry Mugler in United States
RegionReachAffinity
California85,2491.51×
New York64,4162.25×
Texas51,1881.16×
Florida47,3311.36×
North Carolina27,7181.8×
Illinois22,0291.29×
Georgia21,3841.35×
Pennsylvania19,3401.12×
New Jersey18,1021.39×
Ohio14,3030.9×
Arizona13,5761.3×
Michigan13,3420.99×
Virginia12,7661.02×
Massachusetts12,1151.2×
Washington12,0261.17×
Maryland11,5221.31×
Tennessee9,2670.9×
Indiana7,8480.84×
Louisiana7,8481.19×
Colorado7,5590.93×
Alabama7,1491×
Oregon7,0481.2×
Missouri6,9040.83×
Connecticut6,5921.28×
South Carolina6,1340.79×
Nevada5,7051.15×
Minnesota5,5160.75×
Oklahoma5,3310.94×
Wisconsin5,2820.68×
Kentucky4,8030.75×
Arkansas3,5640.84×
Mississippi3,4460.82×
Utah3,4260.75×
Kansas3,1310.77×
Washington, District of Columbia2,4661.6×
Iowa2,4260.57×
New Mexico2,2520.88×
Rhode Island2,2011.35×
Hawaii2,1660.98×
Nebraska1,7290.67×
Idaho1,6910.66×
West Virginia1,5980.67×
New Hampshire1,4450.71×
Maine1,4250.78×
Delaware1,1940.84×
Alaska9720.89×
Vermont7620.85×
Montana7460.52×
North Dakota5540.53×
South Dakota5350.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thierry Mugler audience
BrandAffinityCategory
Cynthia Erivo25.8×Movies & TV
Olivia Dean14.4×Music & Radio
Kristin Chenoweth19.74×Music & Radio
Cindy Crawford20.07×Fashion & Accessoires
Coco (perfume)27.6×Beauty & Wellness
Manolo Blahnik19.34×Fashion & Accessoires
Christian Dior17.31×Fashion & Accessoires
Macy's3.41×Shopping
Queens5.15×Travel & Leisure
Marc Jacobs8.06×Fashion & Accessoires
The Sartorialist43.6×Fashion & Accessoires
Emily Ratajkowski12.16×Fashion & Accessoires
Victoria Beckham12.83×Fashion & Accessoires
Sean Paul17.65×Music & Radio
Absolutely17.12×Music & Radio
Met Gala15.94×Movies & TV
Nora en Pure41.34×Music & Radio
Sephora2.55×Shopping
Miu Miu9.1×Fashion & Accessoires
Fragrances2.47×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thierry Mugler audience
TraitClusterScore
IndulgenceJOY1.7
Price SensitivityPREMIUM1.54
ExtroversionTHRILL1.5
Quality AwarenessPREMIUM1.5
Luxury OrientationPREMIUM1.49
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Thierry Mugler
CountryShare
United States19.8%
France14.5%
Italy9.2%

See Thierry Mugler audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Thierry Mugler have in United States?

Thierry Mugler has an estimated audience of 513,129 people in United States, concentrated in California and New York.

What is the gender split and age of Thierry Mugler fans?

84.9% of Thierry Mugler fans are female, 15.1% are male, with an average age of 35.7 years.

Which brands do Thierry Mugler fans like most?

Thierry Mugler fans show strongest brand affinity for Cynthia Erivo (25.8×), Olivia Dean (14.4×), and Kristin Chenoweth (19.74×) over the country average.

Where do Thierry Mugler fans live in United States?

Thierry Mugler fans in United States are most concentrated in California (reach 85,249), New York (reach 64,416), and Texas (reach 51,188). These three regions account for the largest share of the active audience.

What other brands do Thierry Mugler fans also like?

Beyond Thierry Mugler itself, the audience over-indexes on Olivia Dean (14.4×), Kristin Chenoweth (19.74×), Cindy Crawford (20.07×), and Coco (perfume) (27.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thierry Mugler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.