Rascasse Audience Intelligence

Thierry Mugler Target Market in United States

A data profile of the people who buy, follow and care about Thierry Mugler in United States — modelled from more than twelve digital signal sources. Thierry Mugler has an estimated audience of 512,876 people in United States.

#25among Fragrances in United States#3715among Brand in United States#396in Beauty & Wellness

The average Thierry Mugler fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cynthia Erivo, Olivia Dean, Cindy Crawford, with strongest over-indexing on Cynthia Erivo (25.8× the country average).

Demographically, the Thierry Mugler audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thierry Mugler fan in United States is more female, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Cynthia Erivo.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thierry Mugler profile in United States.

Audience size
513K
in United States
Gender
84.9%♀
15.1% male
Age
35.7
average years
Country rank
#36116
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thierry Mugler

84.9% are female, 15.1% are male, average age 35.7.

Fig. 02

Gender split

84.9%
Female
15.1%
Male
Demographic split for Thierry Mugler audience in United States
MetricValue
Female84.9%
Male15.1%
Average age35.7
Estimated audience size512,876
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Thierry Mugler audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3921%
40-4921%
50+9%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Thierry Mugler audience comes from United States.

Worldwide audience distribution share by country for Thierry Mugler
CountryShare
United States19.8%
France14.6%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thierry Mugler audience in United States is strongest.

Fig. 05

Top regions by affinity

Thierry Mugler customers by region in United States
#RegionReachAffinity×
01New York~60K2.10×
02North Carolina~30K1.85×
03California~80K1.44×
04Washington, District of Columbia~2K1.40×
05New Jersey~20K1.34×
06Florida~40K1.29×
07Georgia~20K1.25×
08Maryland~10K1.23×
09Connecticut~6K1.23×
10Illinois~20K1.21×
11Rhode Island~2K1.20×
12Massachusetts~10K1.19×
13Arizona~10K1.17×
14Louisiana~8K1.16×
15Nevada~6K1.15×
16Oregon~7K1.13×
17Washington~10K1.11×
18Pennsylvania~20K1.10×
19Texas~50K1.08×
20Virginia~10K1.03×
21Hawaii~2K0.99×
22Alabama~7K0.98×
23Alaska~1K0.98×
24Michigan~10K0.97×
25Oklahoma~5K0.96×
26Vermont<1K0.96×
27Delaware~1K0.95×
28Arkansas~4K0.94×
29Ohio~10K0.93×
30New Mexico~2K0.93×
31Tennessee~9K0.92×
32Colorado~7K0.92×
33Mississippi~4K0.91×
34Maine~2K0.89×
35South Dakota~1K0.89×
36North Dakota<1K0.89×
37Indiana~8K0.88×
38New Hampshire~2K0.88×
39Kansas~4K0.87×
40West Virginia~2K0.87×
41Montana~1K0.87×
42Missouri~7K0.86×
43South Carolina~7K0.85×
44Kentucky~5K0.85×
45Idaho~2K0.85×
46Utah~4K0.84×
47Nebraska~2K0.84×
48Minnesota~6K0.81×
49Iowa~3K0.78×
50Wisconsin~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Thierry Mugler, United States
0.77×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thierry Mugler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thierry Mugler audience
#·InterestCategoryAffinity×
01The SartorialistFashion & Accessoires43.60×
02Coco (perfume)Beauty & Wellness27.60×
03Cynthia ErivoMovies & TV25.80×
04Cindy CrawfordFashion & Accessoires20.07×
05Kristin ChenowethMusic & Radio19.74×
06Manolo BlahnikFashion & Accessoires19.34×
07Sean PaulMusic & Radio17.65×
08Christian DiorFashion & Accessoires17.31×
09AbsolutelyMusic & Radio17.12×
10Met GalaMovies & TV15.94×
11Olivia DeanMusic & Radio14.40×
12Victoria BeckhamFashion & Accessoires12.83×
13Emily RatajkowskiFashion & Accessoires12.16×
14Miu MiuFashion & Accessoires9.10×
15Marc JacobsFashion & Accessoires8.06×
16QueensTravel & Leisure5.15×
17Dillard'sFashion & Accessoires4.29×
18Macy'sShopping3.41×
19SephoraShopping2.55×
20FragrancesBeauty & Wellness2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thierry Mugler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thierry Mugler audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.16×
ExtroversionTHRILL1.59×
CreativityOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thierry Mugler audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.97×
PatriotismCONSERVATISM1.00×
MindfulnessBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thierry Mugler's target market in United States?

Thierry Mugler's target market in United States covers an estimated 512,876 people, concentrated in California and New York.

02

What is the gender split and age of Thierry Mugler customers?

84.9% of the Thierry Mugler audience are female, 15.1% are male, with an average age of 35.7 years.

03

Which brands do Thierry Mugler fans like most?

Thierry Mugler fans show strongest brand affinity for Cynthia Erivo (25.8×), Olivia Dean (14.4×), and Cindy Crawford (20.07×) over the country average.

04

Where do Thierry Mugler fans live in United States?

Thierry Mugler fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Thierry Mugler fans also like?

Beyond Thierry Mugler itself, the audience over-indexes on Olivia Dean (14.4×), Cindy Crawford (20.07×), Kristin Chenoweth (19.74×), and Coco (perfume) (27.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Thierry Mugler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thierry Mugler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →