Chanel No. 5 Audience in Germany
Chanel No. 5 has an estimated audience of 221,655 people in Germany. 69.6% are female, 30.4% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Narciso Rodriguez, Coco (perfume), Vivienne Westwood, Financial technology, Real estate investment trust.
The average Chanel No. 5 fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Narciso Rodriguez, Coco (perfume), Vivienne Westwood, with strongest over-indexing on Narciso Rodriguez (85.89× the country average). Demographically, the Chanel No. 5 audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Chanel No. 5 fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 31.1 |
| Estimated audience size | 221,655 |
Audience persona
The typical Chanel No. 5 fan in Germany is more female, around 31.1 years old, with strong Quality Awareness tendencies and a notable affinity for Narciso Rodriguez.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,995 | 1.25× |
| Bayern | 51,669 | 1.01× |
| Baden-Württemberg | 47,453 | 1.09× |
| Niedersachsen | 33,442 | 1.08× |
| Hessen | 25,322 | 1.04× |
| Rheinland-Pfalz | 18,272 | 1.14× |
| Sachsen | 13,415 | 0.86× |
| Berlin | 13,061 | 0.92× |
| Schleswig-Holstein | 11,574 | 1.01× |
| Brandenburg | 8,908 | 0.9× |
| Sachsen-Anhalt | 7,498 | 0.91× |
| Thüringen | 7,368 | 0.91× |
| Hamburg | 7,256 | 1.01× |
| Mecklenburg-Vorpommern | 4,948 | 0.81× |
| Saarland | 4,348 | 1.11× |
| Bremen | 2,613 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Narciso Rodriguez | 85.89× | Fashion & Accessoires |
| Coco (perfume) | 81.5× | Beauty & Wellness |
| Vivienne Westwood | 42.54× | Fashion & Accessoires |
| Financial technology | 18.78× | Business & Career |
| Real estate investment trust | 20× | Business & Career |
| B.I | 20× | Music & Radio |
| paul smith | 26.72× | Fashion & Accessoires |
| DIY Projects | 9.65× | Home & Garden |
| Barbour | 20.39× | Fashion & Accessoires |
| Human Rights Day | 67.44× | Politics & Society |
| Coco Mademoiselle | 76.75× | Beauty & Wellness |
| Il Fatto Quotidiano | 26.36× | News |
| Organic Beauty | 34.57× | Beauty & Wellness |
| Bachelor of Medicine, Bachelor of Surgery | 17.63× | Business & Career |
| Guerlain Perfumes | 75.39× | |
| Roberto Saviano | 60.16× | Movies & TV |
| Sustainable energy | 4.86× | Home & Garden |
| Vestiaire Collective | 20.81× | Fashion & Accessoires |
| Adam Driver | 18.33× | Movies & TV |
| Psychiatric hospital | 20× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.5 |
| Design Affinity | PREMIUM | 1.94 |
| Price Sensitivity | PREMIUM | 1.87 |
| Sustainability | BALANCE | 1.85 |
| Creativity | OPEN | 1.79 |
| DIY Mentality | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 10.1% |
| Poland | 7.9% |
See Chanel No. 5 audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
- Paris Hilton (fragrance) (1,492,205)
- Fragrance oil (753,096)
- Parfum (636,796)
- Paco Rabanne (501,987)
Frequently asked questions
How many fans does Chanel No. 5 have in Germany?
Chanel No. 5 has an estimated audience of 221,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chanel No. 5 fans?
69.6% of Chanel No. 5 fans are female, 30.4% are male, with an average age of 31.1 years.
Which brands do Chanel No. 5 fans like most?
Chanel No. 5 fans show strongest brand affinity for Narciso Rodriguez (85.89×), Coco (perfume) (81.5×), and Vivienne Westwood (42.54×) over the country average.
Where do Chanel No. 5 fans live in Germany?
Chanel No. 5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,995), Bayern (reach 51,669), and Baden-Württemberg (reach 47,453). These three regions account for the largest share of the active audience.
What other brands do Chanel No. 5 fans also like?
Beyond Chanel No. 5 itself, the audience over-indexes on Coco (perfume) (81.5×), Vivienne Westwood (42.54×), Financial technology (18.78×), and Real estate investment trust (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chanel No. 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.