Rascasse Audience Intelligence

Chanel No. 5 Target Market in Germany

Name: Chanel No. 5 — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Chanel No. 5 in Germany — modelled from more than twelve digital signal sources. Chanel No. 5 has an estimated audience of 177,087 people in Germany.

#18among Fragrances in Germany #3069among Brand in Germany #314in Beauty & Wellness

The average Chanel No. 5 fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Narciso Rodriguez, Coco (perfume), Vivienne Westwood, with strongest over-indexing on Narciso Rodriguez (85.89× the country average).

Demographically, the Chanel No. 5 audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chanel No. 5 fan in Germany is more female, around 31.1 years old, with strong Design Affinity tendencies and a notable affinity for Narciso Rodriguez.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chanel No. 5 profile in Germany.

Audience size

177K

in Germany

Gender

69.6%♀

30.4% male

Age

31.1

average years

Country rank

#24632

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Chanel No. 5

69.6% are female, 30.4% are male, average age 31.1.

Fig. 02

Gender split

69.6%

Female

30.4%

Male

Demographic split for Chanel No. 5 audience in Germany
Metric	Value
Female	69.6%
Male	30.4%
Average age	31.1
Estimated audience size	177,087

Fig. 03

Age distribution

Age distribution of the Chanel No. 5 audience in Germany
Age bracket	Share	%
16-19		41%
20-29		24%
30-39		16%
40-49		13%
50+		6%

Fig. 04

Worldwide distribution

5.1%

of the worldwide Chanel No. 5 audience comes from Germany.

Worldwide audience distribution share by country for Chanel No. 5
Country	Share
United States	13.7%
Japan	10.0%
Poland	7.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chanel No. 5 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chanel No. 5 customers by region in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~80K	1.19×
02	Saarland	~5K	1.16×
03	Rheinland-Pfalz	~20K	1.13×
04	Niedersachsen	~30K	1.08×
05	Baden-Württemberg	~50K	1.06×
06	Schleswig-Holstein	~10K	1.01×
07	Bayern	~50K	1.00×
08	Hessen	~20K	1.00×
09	Hamburg	~7K	0.98×
10	Sachsen-Anhalt	~8K	0.97×
11	Thüringen	~8K	0.97×
12	Bremen	~3K	0.96×
13	Brandenburg	~9K	0.93×
14	Berlin	~10K	0.87×
15	Mecklenburg-Vorpommern	~5K	0.87×
16	Sachsen	~10K	0.86×

Affinity by region — Chanel No. 5, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chanel No. 5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chanel No. 5 audience
#	Interest	Category	×
01	Narciso Rodriguez	Fashion & Accessoires	85.89×
02	Coco (perfume)	Beauty & Wellness	81.50×
03	Coco Mademoiselle	Beauty & Wellness	76.75×
04	Guerlain Perfumes	Topic	75.39×
05	Human Rights Day	Politics & Society	67.44×
06	L'espresso	News	60.89×
07	Roberto Saviano	Movies & TV	60.16×
08	Vivienne Westwood	Fashion & Accessoires	42.54×
09	Organic Beauty	Beauty & Wellness	34.57×
10	paul smith	Fashion & Accessoires	26.72×
11	Il Fatto Quotidiano	News	26.36×
12	Vestiaire Collective	Fashion & Accessoires	20.81×
13	Barbour	Fashion & Accessoires	20.39×
14	Real estate investment trust	Business & Career	20.00×
15	B.I	Music & Radio	20.00×
16	Psychiatric hospital	Health	20.00×
17	Financial technology	Business & Career	18.78×
18	Bachelor of Medicine, Bachelor of Surgery	Business & Career	17.63×
19	DIY Projects	Home & Garden	9.65×
20	Sustainable energy	Home & Garden	4.86×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chanel No. 5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Chanel No. 5 audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	3.49×
Sustainability	BALANCE	2.65×
Early Adopter Mentality	POWER	2.09×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Chanel No. 5 audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.49×
Spirituality	BALANCE	0.60×
Patriotism	CONSERVATISM	0.68×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Chanel No. 5's target market in Germany?

Chanel No. 5's target market in Germany covers an estimated 177,087 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Chanel No. 5 customers?

69.6% of the Chanel No. 5 audience are female, 30.4% are male, with an average age of 31.1 years.

Which brands do Chanel No. 5 fans like most?

Chanel No. 5 fans show strongest brand affinity for Narciso Rodriguez (85.89×), Coco (perfume) (81.5×), and Vivienne Westwood (42.54×) over the country average.

Where do Chanel No. 5 fans live in Germany?

Chanel No. 5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Chanel No. 5 fans also like?

Beyond Chanel No. 5 itself, the audience over-indexes on Coco (perfume) (81.5×), Vivienne Westwood (42.54×), Financial technology (18.78×), and Real estate investment trust (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Chanel No. 5 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chanel No. 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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