DIY Projects Audience in Germany
DIY Projects has an estimated audience of 4,213,158 people in Germany. 66.8% are female, 33.2% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Citroën C3, BMW 1 Series, Smart device, Do it yourself (DIY), Aperol.
The average DIY Projects fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Citroën C3, BMW 1 Series, Smart device, with strongest over-indexing on Citroën C3 (17.5× the country average). Demographically, the DIY Projects audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of DIY Projects fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 37.2 |
| Estimated audience size | 4,213,158 |
Audience persona
The typical DIY Projects fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Citroën C3.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 508,320 | 0.55× |
| Bayern | 479,781 | 0.71× |
| Baden-Württemberg | 397,737 | 0.69× |
| Hessen | 296,536 | 0.92× |
| Niedersachsen | 214,904 | 0.53× |
| Berlin | 183,005 | 0.97× |
| Rheinland-Pfalz | 133,266 | 0.63× |
| Thüringen | 120,478 | 1.12× |
| Sachsen-Anhalt | 117,008 | 1.07× |
| Sachsen | 111,322 | 0.54× |
| Brandenburg | 108,448 | 0.83× |
| Mecklenburg-Vorpommern | 102,909 | 1.28× |
| Saarland | 102,301 | 1.98× |
| Bremen | 100,393 | 2.79× |
| Schleswig-Holstein | 95,876 | 0.63× |
| Hamburg | 72,103 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Citroën C3 | 17.5× | Cars & Mobility |
| BMW 1 Series | 16.24× | Cars & Mobility |
| Smart device | 7.22× | Technology & Electronics |
| Do it yourself (DIY) | 3× | Home & Garden |
| Aperol | 12.25× | Food & Beverages |
| Renovation | 3.89× | Home & Garden |
| Livemusic | 3.87× | Music & Radio |
| Shellac | 6.56× | Beauty & Wellness |
| Ravelry | 10.44× | Internet & Social Media |
| Königreich der Stoffe | 18.74× | Kids & Family |
| Natural foods | 4.69× | Food & Beverages |
| Citroën C1 | 13.93× | Cars & Mobility |
| Window blind | 6.31× | Home & Garden |
| Spas | 2.43× | Beauty & Wellness |
| Spiegel Online | 1.81× | News |
| Peugeot | 3.94× | Cars & Mobility |
| Solar panel | 3.68× | Home & Garden |
| Group buying | 6.47× | Shopping |
| JYSK | 2.67× | Home & Garden |
| IHF World Men's Handball Championship | 2.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.69 |
| Sustainability | BALANCE | 1.48 |
| Urban Lifestyle | OPEN | 1.45 |
| Luxury Orientation | PREMIUM | 1.45 |
| Indulgence | JOY | 1.44 |
| Creativity | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Germany | 15.8% |
| Italy | 6.6% |
See DIY Projects audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does DIY Projects have in Germany?
DIY Projects has an estimated audience of 4,213,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DIY Projects fans?
66.8% of DIY Projects fans are female, 33.2% are male, with an average age of 37.2 years.
Which brands do DIY Projects fans like most?
DIY Projects fans show strongest brand affinity for Citroën C3 (17.5×), BMW 1 Series (16.24×), and Smart device (7.22×) over the country average.
Where do DIY Projects fans live in Germany?
DIY Projects fans in Germany are most concentrated in Nordrhein-Westfalen (reach 508,320), Bayern (reach 479,781), and Baden-Württemberg (reach 397,737). These three regions account for the largest share of the active audience.
What other brands do DIY Projects fans also like?
Beyond DIY Projects itself, the audience over-indexes on BMW 1 Series (16.24×), Smart device (7.22×), Do it yourself (DIY) (3×), and Aperol (12.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DIY Projects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.