Rascasse Audience Intelligence

DIY Projects Audience in Germany

A data profile of the people who buy, follow and care about DIY Projects in Germany — modelled from more than twelve digital signal sources. DIY Projects has an estimated audience of 4,213,158 people in Germany.

#852among Topic in Germany#106in Home & Garden

The average DIY Projects fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW 1 Series, Smart device, Renovation, with strongest over-indexing on BMW 1 Series (20.86× the country average).

Demographically, the DIY Projects audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DIY Projects fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for BMW 1 Series.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DIY Projects profile in Germany.

Audience size
4.2M
in Germany
Gender
66.8%♀
33.2% male
Age
37.2
average years
Country rank
#1375
Topic in Germany
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DIY Projects fans

66.8% are female, 33.2% are male, average age 37.2.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for DIY Projects audience in Germany
MetricValue
Female66.8%
Male33.2%
Average age37.2
Estimated audience size4,213,158
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the DIY Projects audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

15.8%

of the worldwide DIY Projects audience comes from Germany.

Worldwide audience distribution share by country for DIY Projects
CountryShare
United States16.8%
Germany15.8%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DIY Projects audience in Germany is strongest.

Fig. 05

Top regions by affinity

DIY Projects fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~50K1.30×
02Saarland~60K1.16×
03Thüringen~100K1.15×
04Rheinland-Pfalz~200K1.08×
05Nordrhein-Westfalen~900K1.02×
06Sachsen-Anhalt~100K1.02×
07Schleswig-Holstein~200K1.01×
08Berlin~200K0.99×
09Brandenburg~100K0.99×
10Niedersachsen~400K0.98×
11Mecklenburg-Vorpommern~80K0.96×
12Baden-Württemberg~500K0.91×
13Hessen~300K0.90×
14Sachsen~200K0.90×
15Hamburg~80K0.84×
16Bayern~600K0.82×
Fig. 06

Affinity by region

Affinity by region — DIY Projects, Germany
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DIY Projects audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DIY Projects audience
#·InterestCategoryAffinity×
01Citroën C3Cars & Mobility21.57×
02BMW 1 SeriesCars & Mobility20.86×
03Königreich der StoffeKids & Family15.49×
04The O.C.Movies & TV13.21×
05Smart deviceTechnology & Electronics8.17×
06AperolFood & Beverages7.97×
07Green teaFood & Beverages6.00×
08Dua LipaMusic & Radio5.67×
09Floral designHome & Garden5.30×
10PeugeotCars & Mobility4.47×
11ShellacBeauty & Wellness4.14×
12RenovationHome & Garden3.35×
13Flower bouquetHome & Garden3.29×
14French BulldogPets & Animals2.75×
15Labrador RetrieverPets & Animals2.75×
16Roland KaiserMusic & Radio2.55×
17HugendubelShopping2.44×
18Do it yourself (DIY)Home & Garden2.36×
19Women's clothingFashion & Accessoires2.01×
20Home improvementHome & Garden1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DIY Projects audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DIY Projects audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.31×
Quality AwarenessPREMIUM1.95×
Luxury OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DIY Projects audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.81×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DIY Projects have in Germany?

DIY Projects has an estimated audience of 4,213,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DIY Projects fans?

66.8% of DIY Projects fans are female, 33.2% are male, with an average age of 37.2 years.

03

Which brands do DIY Projects fans like most?

DIY Projects fans show strongest brand affinity for BMW 1 Series (20.86×), Smart device (8.17×), and Renovation (3.35×) over the country average.

04

Where do DIY Projects fans live in Germany?

DIY Projects fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do DIY Projects fans also like?

Beyond DIY Projects itself, the audience over-indexes on Smart device (8.17×), Renovation (3.35×), Do it yourself (DIY) (2.36×), and Citroën C3 (21.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See DIY Projects audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DIY Projects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →