DIY Projects Audience in United States

DIY Projects logo

DIY Projects has an estimated audience of 4,478,804 people in United States. 56.5% are female, 43.5% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, Elsword, Collectable, University of Rochester, Pillow.

The average DIY Projects fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Elsword, Collectable, with strongest over-indexing on Product design (9.04× the country average). Demographically, the DIY Projects audience skews more female with an average age of 36.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of DIY Projects fans

Demographic split for DIY Projects audience in United States
MetricValue
Female56.5%
Male43.5%
Average age36.2
Estimated audience size4,478,804

Audience persona

The typical DIY Projects fan in United States is more female, around 36.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for DIY Projects in United States
RegionReachAffinity
California381,4050.77×
Texas366,7780.95×
Florida264,2580.87×
New York209,3970.84×
Georgia154,3721.12×
Illinois153,8701.03×
North Carolina153,6481.14×
Pennsylvania137,0230.91×
Ohio124,9510.91×
Michigan114,9400.98×
Virginia103,4580.95×
New Jersey95,8920.84×
Tennessee95,7811.07×
Indiana93,0811.14×
Missouri86,8381.2×
Washington86,1850.96×
Massachusetts79,9790.91×
Arizona75,4120.82×
South Carolina73,6221.09×
Kentucky73,2331.3×
Louisiana71,1761.23×
Maryland64,5610.84×
Alabama64,4001.03×
Wisconsin63,4290.94×
Oklahoma61,7671.24×
Minnesota61,2190.95×
Colorado54,6000.77×
Arkansas51,7211.4×
Oregon48,9110.95×
Mississippi45,9041.24×
Iowa41,7401.13×
Kansas35,8571.02×
Utah33,7430.84×
Nevada32,9060.76×
Connecticut31,2740.7×
West Virginia24,4941.17×
Nebraska22,3721×
Washington, District of Columbia22,1111.64×
Idaho21,7650.97×
New Mexico21,5140.96×
Hawaii16,7150.87×
Alaska16,6031.73×
Maine15,0660.94×
New Hampshire13,7080.78×
Montana12,0610.97×
South Dakota10,7141.03×
Rhode Island9,9280.7×
Delaware9,5490.77×
North Dakota8,1140.88×
Vermont6,5100.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DIY Projects audience
BrandAffinityCategory
Product design9.04×Business & Career
Elsword28.85×Games
Collectable1.74×Kids & Family
University of Rochester17.96×Business & Career
Pillow2.18×Home & Garden
Home equity1.98×Home & Garden
Regional styles of Mexican music2.56×Music & Radio
Pro-Ject3.6×Music & Radio
Home staging4.11×Home & Garden
JDSU2.26×Business & Career
3D printing1.85×Technology & Electronics
Electrolyte3.19×Health
Staycation2.21×Home & Garden
Throne of Glass4.9×Literature
Jaws3.26×Movies & TV
Voter registration2.79×Politics & Society
Saving1.69×Business & Career
Corona (band)3.29×Music & Radio
Mothercare1.81×Kids & Family
Employee retention7.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DIY Projects audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.76
Design AffinityPREMIUM2.64
Family OrientationCONSERVATISM2.13
DIY MentalityTHRILL2.02
Luxury OrientationPREMIUM1.98
Pet OwnershipJOY1.68

Worldwide distribution

Worldwide audience distribution share by country for DIY Projects
CountryShare
United States16.8%
Germany15.8%
Italy6.6%

See DIY Projects audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does DIY Projects have in United States?

DIY Projects has an estimated audience of 4,478,804 people in United States, concentrated in California and Texas.

What is the gender split and age of DIY Projects fans?

56.5% of DIY Projects fans are female, 43.5% are male, with an average age of 36.2 years.

Which brands do DIY Projects fans like most?

DIY Projects fans show strongest brand affinity for Product design (9.04×), Elsword (28.85×), and Collectable (1.74×) over the country average.

Where do DIY Projects fans live in United States?

DIY Projects fans in United States are most concentrated in California (reach 381,405), Texas (reach 366,778), and Florida (reach 264,258). These three regions account for the largest share of the active audience.

What other brands do DIY Projects fans also like?

Beyond DIY Projects itself, the audience over-indexes on Elsword (28.85×), Collectable (1.74×), University of Rochester (17.96×), and Pillow (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DIY Projects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.