Rascasse Audience Intelligence

DIY Projects Audience in United States

A data profile of the people who buy, follow and care about DIY Projects in United States — modelled from more than twelve digital signal sources. DIY Projects has an estimated audience of 4,478,804 people in United States.

#4042among Topic in United States#487in Home & Garden

The average DIY Projects fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Cross-stitch, Crochet, with strongest over-indexing on Obsessed (2009 film) (28.27× the country average).

Demographically, the DIY Projects audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DIY Projects fan in United States is more female, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Obsessed (2009 film).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DIY Projects profile in United States.

Audience size
4.5M
in United States
Gender
56.5%♀
43.5% male
Age
36.2
average years
Country rank
#7322
Topic in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DIY Projects fans

56.5% are female, 43.5% are male, average age 36.2.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for DIY Projects audience in United States
MetricValue
Female56.5%
Male43.5%
Average age36.2
Estimated audience size4,478,804
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the DIY Projects audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

16.8%

of the worldwide DIY Projects audience comes from United States.

Worldwide audience distribution share by country for DIY Projects
CountryShare
United States16.8%
Germany15.8%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DIY Projects audience in United States is strongest.

Fig. 05

Top regions by affinity

DIY Projects fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K1.49×
02Arkansas~40K1.18×
03West Virginia~20K1.18×
04Alaska~10K1.18×
05Kentucky~70K1.17×
06Mississippi~40K1.17×
07Louisiana~70K1.15×
08Washington, District of Columbia~20K1.15×
09Colorado~80K1.14×
10Oklahoma~60K1.12×
11Missouri~80K1.11×
12Oregon~60K1.09×
13Kansas~40K1.09×
14Indiana~90K1.06×
15South Dakota~10K1.06×
16North Carolina~100K1.05×
17South Carolina~70K1.05×
18Alabama~70K1.05×
19Iowa~40K1.05×
20Tennessee~90K1.02×
21Georgia~100K1.01×
22Idaho~20K1.00×
23Michigan~100K0.99×
24Wisconsin~70K0.99×
25North Dakota~9K0.99×
26Texas~400K0.98×
27Montana~10K0.98×
28Illinois~100K0.97×
29Nebraska~20K0.96×
30New Mexico~20K0.96×
31Ohio~100K0.93×
32New Jersey~100K0.93×
33Virginia~100K0.93×
34Hawaii~20K0.92×
35Maine~10K0.92×
36Delaware~10K0.92×
37Pennsylvania~100K0.91×
38Minnesota~60K0.91×
39Arizona~80K0.90×
40Maryland~70K0.90×
41Utah~40K0.90×
42Washington~80K0.89×
43Rhode Island~10K0.89×
44Florida~300K0.88×
45Massachusetts~80K0.88×
46New Hampshire~20K0.88×
47Connecticut~40K0.87×
48New York~200K0.85×
49California~400K0.83×
50Nevada~40K0.83×
Fig. 06

Affinity by region

Affinity by region — DIY Projects, United States
0.83×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DIY Projects audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DIY Projects audience
#·InterestCategoryAffinity×
01Obsessed (2009 film)Movies & TV28.27×
02Vincent CasselMovies & TV26.65×
03Cross-stitchHome & Garden15.91×
04International educationBusiness & Career14.21×
05Michaels StoresArts & Culture12.83×
06Family carCars & Mobility8.45×
07EmbroideryHome & Garden7.49×
08CrochetHome & Garden7.24×
09Weather forecastingHome & Garden6.85×
10High-net-worth individualBusiness & Career6.83×
11Lowe'sShopping6.15×
12Renewable energyBusiness & Career5.64×
13QVCMovies & TV5.63×
14Discount storesShopping4.91×
15HypermarketShopping4.80×
16High schoolBusiness & Career3.72×
17FedExBusiness & Career3.25×
18PinterestInternet & Social Media2.91×
19Shopping mallsShopping2.73×
20Pizza HutFood & Beverages2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DIY Projects audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DIY Projects audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.07×
Convenience OrientationPREMIUM2.35×
IndulgenceJOY2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DIY Projects audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.89×
TraditionCONSERVATISM0.89×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DIY Projects have in United States?

DIY Projects has an estimated audience of 4,478,804 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DIY Projects fans?

56.5% of DIY Projects fans are female, 43.5% are male, with an average age of 36.2 years.

03

Which brands do DIY Projects fans like most?

DIY Projects fans show strongest brand affinity for Obsessed (2009 film) (28.27×), Cross-stitch (15.91×), and Crochet (7.24×) over the country average.

04

Where do DIY Projects fans live in United States?

DIY Projects fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do DIY Projects fans also like?

Beyond DIY Projects itself, the audience over-indexes on Cross-stitch (15.91×), Crochet (7.24×), Embroidery (7.49×), and Discount stores (4.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See DIY Projects audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DIY Projects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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