Top 50 Fragrances in Brazil
This curated ranking covers the 50 largest fragrances in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 74 fragrances tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Fragrances, Coco (perfume) and acqua di giò lead the list with a combined estimated audience of 23,451,639 people. Across all 50 entries the average audience size is 719,298, and the largest, Fragrances, reaches around 19,278,481 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each fragrances, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fragrances |
19,278,481 | 5.4% | Fragrances | Beauty & Wellness |
| 2 |  Coco (perfume) |
2,855,136 | 26.2% | Fragrances | Beauty & Wellness |
| 3 |  acqua di giò |
1,318,022 | 36.4% | Fragrances | Beauty & Wellness |
| 4 |  Fantasy (fragrance) |
1,179,199 | 14.6% | Fragrances | Beauty & Wellness |
| 5 |  Paco Rabanne |
958,370 | 9.6% | Fragrances | Beauty & Wellness |
| 6 |  Fragrance oil |
953,102 | 2.8% | Fragrances | Beauty & Wellness |
| 7 |  Aramis |
855,370 | 55.6% | Fragrances | Beauty & Wellness |
| 8 |  Bleu de Chanel |
759,931 | 15.7% | Fragrances | Beauty & Wellness |
| 9 |  Paris Hilton (fragrance) |
753,179 | 7.4% | Fragrances | Beauty & Wellness |
| 10 |  Azzaro |
724,784 | 23.2% | Fragrances | Beauty & Wellness |
| 11 |  Axe |
651,181 | 31.4% | Fragrances | Beauty & Wellness |
| 12 |  Parfum |
580,855 | 3.3% | Fragrances | Beauty & Wellness |
| 13 |  Joy (perfume) |
573,577 | 11.9% | Fragrances | Beauty & Wellness |
| 14 |  Eau de toilette |
406,971 | 3.0% | Fragrances | Beauty & Wellness |
| 15 |  Forever (Mariah Carey fragrance) |
380,166 | 9.4% | Fragrances | Beauty & Wellness |
| 16 |  Light Blue (fragrance) |
370,594 | 15.7% | Fragrances | Beauty & Wellness |
| 17 |  Perfumer |
360,371 | 2.8% | Fragrances | Beauty & Wellness |
| 18 | J'Adore (fragrance) |
271,463 | 11.3% | Fragrances | Beauty & Wellness |
| 19 |  La Rive |
241,061 | 27.6% | Fragrances | Beauty & Wellness |
| 20 |  Coco Mademoiselle |
228,373 | 16.9% | Fragrances | Beauty & Wellness |
| 21 |  Dior Homme |
202,908 | 3.7% | Fragrances | Beauty & Wellness |
| 22 |  Believe (fragrance) |
161,337 | 6.9% | Fragrances | Beauty & Wellness |
| 23 |  Elixir (perfume) |
155,591 | 8.1% | Fragrances | Beauty & Wellness |
| 24 |  Curious (fragrance) |
146,258 | 5.1% | Fragrances | Beauty & Wellness |
| 25 |  Radiance (fragrance) |
146,160 | 38.5% | Fragrances | Beauty & Wellness |
| 26 |  Jo Malone London |
138,309 | 3.6% | Fragrances | Beauty & Wellness |
| 27 |  Acqua di Parma |
118,701 | 2.6% | Fragrances | Beauty & Wellness |
| 28 |  Thierry Mugler |
110,648 | 4.4% | Fragrances | Beauty & Wellness |
| 29 |  L'eau d'Issey |
83,042 | 15.7% | Fragrances | Beauty & Wellness |
| 30 |  Issey Miyake Parfums |
82,565 | 29.1% | Fragrances | Beauty & Wellness |
| 31 |  Cacharel |
81,828 | 6.5% | Fragrances | Beauty & Wellness |
| 32 | Black Star (fragrance) |
80,653 | 11.3% | Fragrances | Beauty & Wellness |
| 33 |  Chanel No. 5 |
77,443 | 2.2% | Fragrances | Beauty & Wellness |
| 34 |  Penhaligon's |
66,072 | 1.9% | Fragrances | Beauty & Wellness |
| 35 |  Roja |
62,024 | 2.5% | Fragrances | Beauty & Wellness |
| 36 |  Francis Kurkdjian |
54,200 | 3.4% | Fragrances | Beauty & Wellness |
| 37 |  Clive Christian |
51,361 | 4.6% | Fragrances | Beauty & Wellness |
| 38 |  Ferrari Perfumes |
45,569 | 44.3% | Fragrances | Beauty & Wellness |
| 39 |  CK Be |
45,420 | 19.6% | Fragrances | Beauty & Wellness |
| 40 |  Eau de Cologne |
40,516 | 1.0% | Fragrances | Beauty & Wellness |
| 41 |  Narciso Rodriguez Parfums |
39,837 | 7.6% | Fragrances | Beauty & Wellness |
| 42 |  Initio Parfums |
38,772 | 7.0% | Fragrances | Beauty & Wellness |
| 43 |  Maison Francis Kurkdjian |
36,802 | 1.2% | Fragrances | Beauty & Wellness |
| 44 |  DKNY Fragrances |
34,811 | 8.4% | Fragrances | Beauty & Wellness |
| 45 |  Cool Water (perfume) |
34,271 | 7.9% | Fragrances | Beauty & Wellness |
| 46 |  John Varvatos |
31,672 | 2.1% | Fragrances | Beauty & Wellness |
| 47 |  Dolce & Gabbana - Light Blue |
28,112 | 11.2% | Fragrances | Beauty & Wellness |
| 48 | Opium (perfume) |
25,044 | 4.3% | Fragrances | Beauty & Wellness |
| 49 |  Serge Lutens |
22,548 | 1.5% | Fragrances | Beauty & Wellness |
| 50 |  Lalique |
22,286 | 2.6% | Fragrances | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each fragrances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fragrances in Brazil?
Fragrances currently leads with an estimated audience of 19,278,481 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.