How to read this list
Rank
Position in the Top 22, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | GGillette (brand) | 465k | 4.3% | 37.1 | 45.9% | Men care |
| 2 | SSchick (razors) | 257k | 18.1% | 34.6 | 72.2% | Men care |
| 3 | OOld Spice | 163k | 4.7% | 34.1 | 45.3% | Men care |
| 4 | HHarry's | 29k | 1.0% | 49.8 | 21.4% | Men care |
| 5 | BBiotherm Homme | 28k | 10.7% | 35.7 | 37.8% | Men care |
| 6 | WWilkinson Sword | 24k | 19.9% | 27.4 | 51.0% | Men care |
| 7 | DDove Men+Care | 24k | 3.9% | 32.7 | 53.7% | Men care |
| 8 | JJust for Men | 19k | 1.7% | 30.9 | 49.3% | Men care |
| 9 | BBrickell | 14k | 1.0% | 33.8 | 40.1% | Men care |
| 10 | BBarbasol | 7.7k | 7.9% | 43.4 | 0.0% | Men care |
| 11 | RRazeco | 4k | 62.5% | 41.0 | 40.5% | Men care |
| 12 | RRight Guard | 3.1k | 2.4% | 46.8 | 62.4% | Men care |
| 13 | JJust Men! | 2.9k | 16.9% | 31.7 | 29.0% | Men care |
| 14 | HHeadblade | 2.7k | 8.0% | — | — | Men care |
| 15 | NNorelco | 1.9k | 0.6% | 35.1 | 0.4% | Men care |
| 16 | BBIC Soleil | 801 | 3.1% | 40.4 | 60.9% | Men care |
| 17 | AArko Men | 399 | 4.7% | 28.8 | 0.0% | Men care |
| 18 | DDollar Shave Club | 290 | 0.0% | 36.2 | 54.3% | Men care |
| 19 | KKing of Shaves | 267 | 1.9% | 36.7 | 0.0% | Men care |
| 20 | BBarbearia Clube | 150 | 2.7% | 31.0 | 37.5% | Men care |
| 21 | BBadass Beard Care | 44 | 0.0% | 35.4 | 45.3% | Men care |
| 22 | TTrunk Club | 38 | 2.2% | 36.1 | 68.2% | Men care |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular men cares compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each men care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest men care in Germany?
Gillette (brand) currently leads with an estimated audience of 465k people in Germany.