Schick (razors) Audience in Germany
Schick (razors) has an estimated audience of 260,546 people in Germany. 72.2% are female, 27.8% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bank account, Deichmann, Bauhaus, Saturn (store), Bonprix.
The average Schick (razors) fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bank account, Deichmann, Bauhaus, with strongest over-indexing on Bank account (15.28× the country average). Demographically, the Schick (razors) audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Men care
Demographics of Schick (razors) fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 34.6 |
| Estimated audience size | 260,546 |
Audience persona
The typical Schick (razors) fan in Germany is more female, around 34.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Bank account.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,520 | 1.2× |
| Bayern | 43,537 | 1.04× |
| Baden-Württemberg | 38,268 | 1.08× |
| Niedersachsen | 28,013 | 1.11× |
| Hessen | 20,196 | 1.02× |
| Rheinland-Pfalz | 13,972 | 1.07× |
| Sachsen | 13,430 | 1.05× |
| Berlin | 10,531 | 0.9× |
| Schleswig-Holstein | 8,535 | 0.91× |
| Thüringen | 7,083 | 1.07× |
| Brandenburg | 7,077 | 0.88× |
| Hamburg | 6,331 | 1.08× |
| Sachsen-Anhalt | 6,261 | 0.93× |
| Mecklenburg-Vorpommern | 4,441 | 0.89× |
| Saarland | 2,936 | 0.92× |
| Bremen | 1,926 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 15.28× | Business & Career |
| Deichmann | 4.08× | Shopping |
| Bauhaus | 2.91× | Shopping |
| Saturn (store) | 3.9× | Shopping |
| Bonprix | 3.28× | Shopping |
| Electronic data interchange | 5.38× | Technology & Electronics |
| Business and industry | 1.51× | Business & Career |
| Electronic funds transfer | 2.91× | Business & Career |
| Gute Zeiten, schlechte Zeiten | 3.21× | Movies & TV |
| Gala | 2.35× | News |
| CHECK24 | 2.61× | Business & Career |
| Tagesschau | 1.81× | Movies & TV |
| Primark | 2.72× | Shopping |
| Rossmann | 2.26× | Shopping |
| Wetter.com | 2.12× | Home & Garden |
| Western Union | 3.53× | Business & Career |
| Ernsting's family | 3.13× | Shopping |
| TK Maxx | 2.09× | Shopping |
| Kaufland | 1.75× | Shopping |
| Lidl | 1.67× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.29 |
| Family Orientation | CONSERVATISM | 1.21 |
| Individualism | JOY | 1.14 |
| DIY Mentality | THRILL | 1.08 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.0% |
| Japan | 11.5% |
| United Kingdom | 8.5% |
See Schick (razors) audiences in other countries
More Men care audiences in Germany
- Gillette (brand) (461,915)
- Old Spice (160,183)
- Harry's (29,315)
- Biotherm Homme (27,905)
- Dove Men+Care (24,042)
Frequently asked questions
How many fans does Schick (razors) have in Germany?
Schick (razors) has an estimated audience of 260,546 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schick (razors) fans?
72.2% of Schick (razors) fans are female, 27.8% are male, with an average age of 34.6 years.
Which brands do Schick (razors) fans like most?
Schick (razors) fans show strongest brand affinity for Bank account (15.28×), Deichmann (4.08×), and Bauhaus (2.91×) over the country average.
Where do Schick (razors) fans live in Germany?
Schick (razors) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,520), Bayern (reach 43,537), and Baden-Württemberg (reach 38,268). These three regions account for the largest share of the active audience.
What other brands do Schick (razors) fans also like?
Beyond Schick (razors) itself, the audience over-indexes on Deichmann (4.08×), Bauhaus (2.91×), Saturn (store) (3.9×), and Bonprix (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schick (razors). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.