Aesop Audience in Germany
Aesop has an estimated audience of 366,269 people in Germany. 75.4% are female, 24.6% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Home Design, Dog lovers, Music, Moda Feminina, Design.
The average Aesop fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Home Design, Dog lovers, Music, with strongest over-indexing on Home Design (6.57× the country average). Demographically, the Aesop audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Aesop fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 32.8 |
| Estimated audience size | 366,269 |
Audience persona
The typical Aesop fan in Germany is more female, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Home Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,191 | 0.95× |
| Bayern | 72,449 | 1.23× |
| Berlin | 51,155 | 3.12× |
| Baden-Württemberg | 47,245 | 0.95× |
| Hessen | 35,442 | 1.27× |
| Niedersachsen | 22,158 | 0.62× |
| Hamburg | 16,824 | 2.03× |
| Sachsen | 13,541 | 0.75× |
| Rheinland-Pfalz | 11,782 | 0.64× |
| Schleswig-Holstein | 9,533 | 0.72× |
| Brandenburg | 8,545 | 0.75× |
| Thüringen | 5,067 | 0.54× |
| Sachsen-Anhalt | 4,714 | 0.5× |
| Mecklenburg-Vorpommern | 3,715 | 0.53× |
| Saarland | 3,040 | 0.68× |
| Bremen | 2,207 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Design | 6.57× | Home & Garden |
| Dog lovers | 4.62× | Pets & Animals |
| Music | 1.78× | Business & Career |
| Moda Feminina | 6.1× | Fashion & Accessoires |
| Design | 1.8× | Home & Garden |
| Healthy habits | 3.31× | Health |
| Golf | 2.88× | Sports |
| Sports | 1.65× | Sports |
| Beauty | 1.79× | Beauty & Wellness |
| Shopping | 1.64× | Shopping |
| Arts and music | 1.58× | Arts & Culture |
| Reading | 1.67× | Literature |
| Strength training | 3.28× | Sports |
| Women's clothing | 2.44× | Fashion & Accessoires |
| Luxury Watches | 6.7× | Fashion & Accessoires |
| Makeup Tutorials | 4.91× | Beauty & Wellness |
| Clothing | 1.68× | Fashion & Accessoires |
| Men's Fashion | 6.13× | Fashion & Accessoires |
| Consumer electronics | 1.64× | Technology & Electronics |
| Outdoor recreation | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.59 |
| Sustainability | BALANCE | 3.64 |
| Design Affinity | PREMIUM | 3.14 |
| Quality Awareness | PREMIUM | 3.03 |
| Early Adopter Mentality | POWER | 1.87 |
| Creativity | OPEN | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 12.1% |
| Japan | 11.6% |
See Aesop audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Aesop have in Germany?
Aesop has an estimated audience of 366,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aesop fans?
75.4% of Aesop fans are female, 24.6% are male, with an average age of 32.8 years.
Which brands do Aesop fans like most?
Aesop fans show strongest brand affinity for Home Design (6.57×), Dog lovers (4.62×), and Music (1.78×) over the country average.
Where do Aesop fans live in Germany?
Aesop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,191), Bayern (reach 72,449), and Berlin (reach 51,155). These three regions account for the largest share of the active audience.
What other brands do Aesop fans also like?
Beyond Aesop itself, the audience over-indexes on Dog lovers (4.62×), Music (1.78×), Moda Feminina (6.1×), and Design (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aesop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.