Professional network service Audience in United States

Professional network service logo

Professional network service has an estimated audience of 4,725,364 people in United States. 47.6% are female, 52.4% are male, average age 44.7. Top regions: California, Kentucky, Virginia. Top brand affinities: Indeed.com, LinkedIn, Capital One, Google Maps, CarGurus.

The average Professional network service fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Kentucky, Virginia. Top brand affinities include Indeed.com, LinkedIn, Capital One, with strongest over-indexing on Indeed.com (21.59× the country average). Demographically, the Professional network service audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Social Media Usage, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 36 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Professional network service fans

Demographic split for Professional network service audience in United States
MetricValue
Female47.6%
Male52.4%
Average age44.7
Estimated audience size4,725,364

Audience persona

The typical Professional network service fan in United States is balanced, around 44.7 years old, with strong Social Media Usage tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Professional network service in United States
RegionReachAffinity
California113,0180.22×
Kentucky100,3761.69×
Virginia89,9940.78×
Louisiana82,0111.35×
Arkansas74,4931.91×
Oklahoma72,8511.39×
Alabama69,3991.05×
Texas66,2040.16×
Tennessee66,1150.7×
South Carolina65,6420.92×
Indiana63,9570.74×
Kansas63,9401.72×
Georgia63,9040.44×
Missouri61,9400.81×
Florida61,4650.19×
Iowa60,7011.56×
Montana60,2204.59×
North Carolina59,4700.42×
Ohio59,2290.41×
Michigan58,9620.48×
Wisconsin58,6480.82×
Maryland58,2020.72×
Arizona56,4800.59×
New York56,3500.21×
Pennsylvania56,2320.35×
Massachusetts56,1840.6×
Nebraska55,8532.36×
Connecticut55,7681.18×
Colorado55,5330.75×
Oregon54,6741.01×
Utah54,3481.28×
New Jersey53,5960.45×
Illinois52,7420.34×
Minnesota52,3990.77×
Washington50,6260.53×
Washington, District of Columbia35,6132.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Professional network service audience
BrandAffinityCategory
Indeed.com21.59×Business & Career
LinkedIn18.21×Internet & Social Media
Capital One12.55×Business & Career
Google Maps10.62×Internet & Social Media
CarGurus14.71×Cars & Mobility
DeviantArt12.5×Internet & Social Media
Circle K11.24×Shopping
Glassdoor24.13×Business & Career
Enterprise Rent-A-Car8.54×Cars & Mobility
Bruce Willis10.15×Movies & TV
Khan Academy11.71×Business & Career
AccuWeather8.97×Home & Garden
Pierce Brosnan16.86×Movies & TV
Aaron Rodgers8.71×Sports
HubSpot19.82×Internet & Social Media
MailChimp21.18×Internet & Social Media
Google News7.63×News
PSV Eindhoven45.55×Sports
Dakota Johnson11.32×Movies & TV
Nicolas Cage14.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Professional network service audience
TraitClusterScore
Social Media UsageJOY2.81
Career OrientationPOWER1.41
Community OrientationOPEN1.36
Early Adopter MentalityPOWER1.32
Quality AwarenessPREMIUM1.32
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Professional network service
CountryShare
United States36.5%
India11.5%
United Kingdom8.7%

See Professional network service audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Professional network service have in United States?

Professional network service has an estimated audience of 4,725,364 people in United States, concentrated in California and Kentucky.

What is the gender split and age of Professional network service fans?

47.6% of Professional network service fans are female, 52.4% are male, with an average age of 44.7 years.

Which brands do Professional network service fans like most?

Professional network service fans show strongest brand affinity for Indeed.com (21.59×), LinkedIn (18.21×), and Capital One (12.55×) over the country average.

Where do Professional network service fans live in United States?

Professional network service fans in United States are most concentrated in California (reach 113,018), Kentucky (reach 100,376), and Virginia (reach 89,994). These three regions account for the largest share of the active audience.

What other brands do Professional network service fans also like?

Beyond Professional network service itself, the audience over-indexes on LinkedIn (18.21×), Capital One (12.55×), Google Maps (10.62×), and CarGurus (14.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional network service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.