Rascasse Audience Intelligence

Professional network service Audience in United States

A data profile of the people who buy, follow and care about Professional network service in United States — modelled from more than twelve digital signal sources. Professional network service has an estimated audience of 4,725,364 people in United States.

#3911among Topic in United States#306in Technology & Electronics

The average Professional network service fan in United States is 44.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LinkedIn, Beanie Babies, Employment website, with strongest over-indexing on LinkedIn (20.36× the country average).

Demographically, the Professional network service audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Social Media Usage, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 36 regions tracked by Rascasse.

The typical Professional network service fan in United States is balanced, around 44.7 years old, with strong Social Media Usage tendencies and a notable affinity for LinkedIn.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional network service profile in United States.

Audience size
4.7M
in United States
Gender
47.6%♀
52.4% male
Age
44.7
average years
Country rank
#7013
Topic in United States
Fig. 01

Search interest · 12-month trend

-86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional network service fans

47.6% are female, 52.4% are male, average age 44.7.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Professional network service audience in United States
MetricValue
Female47.6%
Male52.4%
Average age44.7
Estimated audience size4,725,364
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Professional network service audience in United States
Age bracketShare%
16-195%
20-2916%
30-3923%
40-4926%
50+29%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Professional network service audience comes from United States.

Worldwide audience distribution share by country for Professional network service
CountryShare
United States36.5%
India11.5%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional network service audience in United States is strongest.

Fig. 05

Top regions by affinity

Professional network service fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K1.40×
02Washington, District of Columbia~20K1.17×
03Nebraska~30K1.15×
04Kentucky~70K1.10×
05Arkansas~40K1.10×
06Kansas~40K1.08×
07Iowa~40K1.06×
08Louisiana~60K1.04×
09Oklahoma~50K1.04×
10Utah~40K1.03×
11Connecticut~50K1.02×
12Alabama~70K1.01×
13Oregon~50K1.00×
14South Carolina~70K0.99×
15Missouri~70K0.98×
16Wisconsin~70K0.98×
17Tennessee~90K0.97×
18Indiana~80K0.97×
19Maryland~80K0.97×
20Colorado~70K0.97×
21Minnesota~70K0.97×
22Virginia~100K0.96×
23Arizona~90K0.95×
24Washington~90K0.95×
25Massachusetts~90K0.95×
26Ohio~100K0.94×
27North Carolina~100K0.94×
28Michigan~100K0.94×
29New Jersey~100K0.94×
30Pennsylvania~100K0.93×
31Illinois~100K0.93×
32Georgia~100K0.93×
33Florida~300K0.91×
34New York~200K0.91×
35Texas~400K0.90×
36California~400K0.85×
Fig. 06

Affinity by region

Affinity by region — Professional network service, United States
0.85×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional network service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional network service audience
#·InterestCategoryAffinity×
01Beanie BabiesMovies & TV43.67×
02LinkedInInternet & Social Media20.36×
03Employment websiteBusiness & Career6.88×
04Harvard Business SchoolBusiness & Career5.83×
05Western UnionBusiness & Career4.93×
06Accounting softwareBusiness & Career4.28×
07Career developmentBusiness & Career3.53×
08NASDAQBusiness & Career3.05×
09InnovationBusiness & Career2.50×
10Indeed.comBusiness & Career2.35×
11Financial servicesBusiness & Career2.14×
12GoogleInternet & Social Media2.01×
13DentistryBusiness & Career1.89×
14Real propertyHome & Garden1.87×
15NostalgiaHome & Garden1.84×
16The UPS StoreShopping1.80×
17GeneticsKids & Family1.79×
18UniversityBusiness & Career1.68×
19GamblingGames1.64×
20United States Postal ServiceBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional network service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional network service audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.89×
Career OrientationPOWER1.86×
Community OrientationOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional network service audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.80×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional network service have in United States?

Professional network service has an estimated audience of 4,725,364 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Professional network service fans?

47.6% of Professional network service fans are female, 52.4% are male, with an average age of 44.7 years.

03

Which brands do Professional network service fans like most?

Professional network service fans show strongest brand affinity for LinkedIn (20.36×), Beanie Babies (43.67×), and Employment website (6.88×) over the country average.

04

Where do Professional network service fans live in United States?

Professional network service fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Professional network service fans also like?

Beyond Professional network service itself, the audience over-indexes on Beanie Babies (43.67×), Employment website (6.88×), Western Union (4.93×), and Indeed.com (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Professional network service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional network service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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