A data profile of the people who buy, follow and care about Professional network service in Germany — modelled from more than twelve digital signal sources. Professional network service has an estimated audience of 1,125,447 people in Germany.
Professional network service has an estimated audience of 1,125,447 people in Germany. 47.0% are female, 53.0% are male, average age 38.7. Top brand affinities: XING, LinkedIn, Sparkasse, Part-time, Tagesschau.
Top brand affinities include XING, LinkedIn, Sparkasse, with strongest over-indexing on XING (15.32× the country average).
Demographically, the Professional network service audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Professional network service fan in Germany is balanced, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for XING.
The key figures that characterise the Professional network service profile in Germany.
47.0% are female, 53.0% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 38.7 |
| Estimated audience size | 1,125,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 26% | |
| 30-39 | 29% | |
| 40-49 | 24% | |
| 50+ | 10% |
of the worldwide Professional network service audience comes from Germany.
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 11.5% |
| United Kingdom | 8.7% |
The strongest cross-interests of the Professional network service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 15.32× | |||
| 02 | EDreams | Travel & Leisure | 15.32× | ||
| 03 | Internet & Social Media | 9.22× | |||
| 04 | Part-time | Business & Career | 5.56× | ||
| 05 | Headphones | Technology & Electronics | 4.01× | ||
| 06 | Sparkasse | Business & Career | 3.62× | ||
| 07 | Career development | Business & Career | 3.44× | ||
| 08 | Employment website | Business & Career | 2.77× | ||
| 09 | Aral AG | Cars & Mobility | 2.67× | ||
| 10 | Immowelt | Home & Garden | 2.64× | ||
| 11 | Indeed.com | Business & Career | 2.46× | ||
| 12 | Tagesschau | Movies & TV | 2.28× | ||
| 13 | Ryanair | Travel & Leisure | 2.25× | ||
| 14 | Transfermarkt | Sports | 2.24× | ||
| 15 | Banking | Business & Career | 2.09× | ||
| 16 | Netto Marken-Discount | Shopping | 2.06× | ||
| 17 | McDonald's | Food & Beverages | 2.00× | ||
| 18 | Nature | Home & Garden | 1.98× | ||
| 19 | Vodafone | Technology & Electronics | 1.91× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.18× | |
| Need for Security | CONSERVATISM | 1.91× | |
| Social Media Usage | JOY | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Professional network service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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