Professional network service Audience in Germany
Professional network service has an estimated audience of 1,125,447 people in Germany. 47.0% are female, 53.0% are male, average age 38.7. Top brand affinities: XING, LinkedIn, Part-time, Satire, Headphones.
Top brand affinities include XING, LinkedIn, Part-time, with strongest over-indexing on XING (12.78× the country average). Demographically, the Professional network service audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Sports Activity.
Category: Technology & Electronics · Type: Topic
Demographics of Professional network service fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 38.7 |
| Estimated audience size | 1,125,447 |
Audience persona
The typical Professional network service fan in Germany is balanced, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for XING.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 12.78× | Internet & Social Media | |
| 5.76× | Internet & Social Media | |
| Part-time | 6.52× | Business & Career |
| Satire | 6.16× | Literature |
| Headphones | 7.13× | Technology & Electronics |
| Tagesschau | 2.53× | Movies & TV |
| German television comedy | 7.22× | Movies & TV |
| Indeed.com | 3.82× | Business & Career |
| Jennifer Love Hewitt | 11.39× | Movies & TV |
| Ryanair | 2.99× | Travel & Leisure |
| Transfermarkt | 2.82× | Sports |
| Western Union | 4.11× | Business & Career |
| Sparkasse | 2.67× | Business & Career |
| Immowelt | 2.85× | Home & Garden |
| Country rap | 5.47× | Music & Radio |
| Felix Baumgartner | 4.18× | Sports |
| Pets | 1.62× | Pets & Animals |
| Netto Marken-Discount | 1.96× | Shopping |
| Automobiles | 1.64× | Cars & Mobility |
| Stepstone | 3.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.69 |
| Sports Activity | POWER | 1.38 |
| Social Media Usage | JOY | 1.37 |
| Need for Security | CONSERVATISM | 1.36 |
| Price Sensitivity | PREMIUM | 1.3 |
| Indulgence | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 11.5% |
| United Kingdom | 8.7% |
See Professional network service audiences in other countries
- Professional network service — United States
- Professional network service — United Kingdom
- Professional network service — France
- Professional network service — Italy
- Professional network service — Spain
- Professional network service — Brazil
- Professional network service — Japan
- Professional network service — South Korea
- Professional network service — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Professional network service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.