Rascasse Audience Intelligence

Game Informer Audience in United States

A data profile of the people who buy, follow and care about Game Informer in United States — modelled from more than twelve digital signal sources. Game Informer has an estimated audience of 1,374,231 people in United States.

#592among Website / Newspaper / Magazine in United States#400in Games

The average Game Informer fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Fry's Electronics, GameSpot, with strongest over-indexing on Micro Center (31.62× the country average).

Demographically, the Game Informer audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Game Informer fan in United States is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Games · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Game Informer profile in United States.

Audience size
1.4M
in United States
Gender
38.9%♀
61.1% male
Age
32.5
average years
Country rank
#18940
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Game Informer

38.9% are female, 61.1% are male, average age 32.5.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Game Informer audience in United States
MetricValue
Female38.9%
Male61.1%
Average age32.5
Estimated audience size1,374,231
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Game Informer audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Game Informer audience comes from United States.

Worldwide audience distribution share by country for Game Informer
CountryShare
United States65.1%
United Kingdom6.5%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game Informer audience in United States is strongest.

Fig. 05

Top regions by affinity

Game Informer fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K1.50×
02Washington~40K1.40×
03Kentucky~20K1.33×
04Connecticut~20K1.32×
05West Virginia~8K1.30×
06New Hampshire~7K1.28×
07Ohio~50K1.22×
08Illinois~50K1.17×
09Oregon~20K1.16×
10Pennsylvania~50K1.15×
11Arizona~30K1.14×
12Missouri~30K1.13×
13Massachusetts~30K1.12×
14Alaska~3K1.09×
15Idaho~7K1.08×
16Maine~5K1.07×
17Indiana~30K1.06×
18Wisconsin~20K1.06×
19Virginia~30K1.04×
20California~200K1.02×
21Michigan~40K1.02×
22Tennessee~30K1.01×
23Rhode Island~4K1.01×
24Colorado~20K0.99×
25Nebraska~7K0.99×
26Iowa~10K0.98×
27Maryland~20K0.97×
28Delaware~4K0.97×
29South Carolina~20K0.96×
30Kansas~10K0.95×
31Montana~4K0.95×
32Alabama~20K0.94×
33Oklahoma~10K0.94×
34Arkansas~10K0.93×
35Texas~100K0.92×
36North Dakota~3K0.92×
37New York~70K0.91×
38New Jersey~30K0.90×
39Vermont~2K0.89×
40North Carolina~40K0.88×
41Nevada~10K0.88×
42Washington, District of Columbia~4K0.87×
43Georgia~40K0.86×
44Utah~10K0.86×
45New Mexico~6K0.84×
46Florida~80K0.82×
47Louisiana~10K0.82×
48South Dakota~3K0.82×
49Mississippi~9K0.78×
50Hawaii~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Game Informer, United States
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Game Informer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Game Informer audience
#·InterestCategoryAffinity×
01Fry's ElectronicsShopping56.30×
02Micro CenterShopping31.62×
03GameSpotGames28.84×
04Tom's HardwareTechnology & Electronics27.71×
05SteelSeriesGames26.75×
06World of TanksGames24.88×
07Martha StewartBusiness & Career24.16×
08Social responsibilityBusiness & Career19.63×
09NeweggShopping13.41×
10Mobile phone accessoriesTechnology & Electronics12.71×
11RobloxGames11.76×
12NvidiaTechnology & Electronics8.64×
13GameStopGames8.40×
14SteamGames6.71×
15Action role-playing gameGames6.49×
16Mobile gameGames4.93×
17Game consolesTechnology & Electronics3.96×
18Pizza HutFood & Beverages3.92×
19SubwayFood & Beverages3.58×
20McDonald'sFood & Beverages2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Game Informer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Game Informer audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.24×
Convenience OrientationPREMIUM2.05×
Need for SecurityCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Game Informer audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.45×
CreativityOPEN0.56×
Community OrientationOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Game Informer have in United States?

Game Informer has an estimated audience of 1,374,231 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Game Informer fans?

38.9% of Game Informer fans are female, 61.1% are male, with an average age of 32.5 years.

03

Which brands do Game Informer fans like most?

Game Informer fans show strongest brand affinity for Micro Center (31.62×), Fry's Electronics (56.3×), and GameSpot (28.84×) over the country average.

04

Where do Game Informer fans live in United States?

Game Informer fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Game Informer fans also like?

Beyond Game Informer itself, the audience over-indexes on Fry's Electronics (56.3×), GameSpot (28.84×), Martha Stewart (24.16×), and GameStop (8.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Game Informer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Game Informer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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