Game Informer Audience in United States

Game Informer has an estimated audience of 1,372,470 people in United States. 38.9% are female, 61.1% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Bachelor of Business Administration, GameStop, Roblox, GameSpot.

The average Game Informer fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Bachelor of Business Administration, GameStop, with strongest over-indexing on Micro Center (35.32× the country average). Demographically, the Game Informer audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine

Demographics of Game Informer fans

Demographic split for Game Informer audience in United States
MetricValue
Female38.9%
Male61.1%
Average age32.5
Estimated audience size1,372,470

Audience persona

The typical Game Informer fan in United States is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Game Informer in United States
RegionReachAffinity
California161,6141.07×
Texas115,1430.98×
Florida83,1270.89×
New York75,8180.99×
Pennsylvania55,6991.21×
Illinois54,7221.2×
Ohio52,0571.23×
Georgia39,2650.93×
Washington38,6361.4×
Michigan38,2781.07×
North Carolina37,9790.92×
Virginia37,1801.11×
New Jersey33,0620.95×
Arizona31,6561.13×
Minnesota31,3701.6×
Tennessee28,7441.04×
Massachusetts28,3671.05×
Indiana27,5051.1×
Missouri24,3091.1×
Maryland24,0201.02×
Kentucky22,3671.3×
Wisconsin22,2241.08×
Colorado18,6560.86×
South Carolina18,4340.89×
Oregon18,4061.17×
Alabama17,3690.91×
Connecticut16,5131.2×
Oklahoma14,3810.94×
Louisiana14,0170.79×
Nevada11,6810.88×
Kansas11,1571.03×
Utah10,7920.88×
Iowa10,1280.9×
Arkansas9,5410.84×
West Virginia9,3951.47×
Mississippi7,8330.69×
Idaho7,4361.08×
New Hampshire6,3001.16×
Nebraska6,0050.87×
Maine5,5951.14×
New Mexico5,4190.79×
Hawaii4,4130.75×
Rhode Island4,3681×
Washington, District of Columbia3,5990.87×
Delaware3,5640.94×
Montana3,2900.86×
North Dakota2,2100.78×
Alaska2,1920.75×
South Dakota2,1300.67×
Vermont1,8780.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Game Informer audience
BrandAffinityCategory
Micro Center35.32×Shopping
Bachelor of Business Administration59.98×Business & Career
GameStop9.07×Games
Roblox12.78×Games
GameSpot19.68×Games
The Legend of Zelda12×Games
Martha Stewart13.32×Business & Career
SteelSeries24.91×Games
Magic: The Gathering11.13×Games
Superman2.55×Movies & TV
Call of Duty7×Games
World of Tanks25.84×Games
Fry's Electronics47.17×Shopping
Mobile phone accessories12.12×Technology & Electronics
Steam5.75×Games
Nvidia8.46×Technology & Electronics
Grand Theft Auto V9.21×Games
Ubisoft13.53×Games
League of Legends6×Games
World of Warcraft6.02×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Game Informer audience
TraitClusterScore
Early Adopter MentalityPOWER2.35
LGBTQ+ IdentityOPEN1.79
Social Media UsageJOY1.31
IndividualismJOY1.14
Convenience OrientationPREMIUM1.1
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Game Informer
CountryShare
United States72.7%
United Kingdom7.2%
Canada4.4%

See Game Informer audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Game Informer have in United States?

Game Informer has an estimated audience of 1,372,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Game Informer fans?

38.9% of Game Informer fans are female, 61.1% are male, with an average age of 32.5 years.

Which brands do Game Informer fans like most?

Game Informer fans show strongest brand affinity for Micro Center (35.32×), Bachelor of Business Administration (59.98×), and GameStop (9.07×) over the country average.

Where do Game Informer fans live in United States?

Game Informer fans in United States are most concentrated in California (reach 161,614), Texas (reach 115,143), and Florida (reach 83,127). These three regions account for the largest share of the active audience.

What other brands do Game Informer fans also like?

Beyond Game Informer itself, the audience over-indexes on Bachelor of Business Administration (59.98×), GameStop (9.07×), Roblox (12.78×), and GameSpot (19.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Game Informer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.