Rascasse Audience Intelligence

Metropolitan area Audience in United States

A data profile of the people who buy, follow and care about Metropolitan area in United States — modelled from more than twelve digital signal sources. Metropolitan area has an estimated audience of 5,723,207 people in United States.

#3457among Topic in United States#495in Travel & Leisure

The average Metropolitan area fan in United States is 41.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Web server, Trader Joe's, Real property, with strongest over-indexing on Web server (3.64× the country average).

Demographically, the Metropolitan area audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metropolitan area fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metropolitan area profile in United States.

Audience size
5.7M
in United States
Gender
57.0%♀
43.0% male
Age
41.0
average years
Country rank
#5932
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metropolitan area fans

57.0% are female, 43.0% are male, average age 41.0.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Metropolitan area audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.0
Estimated audience size5,723,207
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Metropolitan area audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Metropolitan area audience comes from United States.

Worldwide audience distribution share by country for Metropolitan area
CountryShare
United States24.1%
Brazil15.2%
Vietnam13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metropolitan area audience in United States is strongest.

Fig. 05

Top regions by affinity

Metropolitan area fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K1.72×
02Texas~800K1.57×
03Arkansas~70K1.49×
04Connecticut~80K1.36×
05Maryland~100K1.31×
06New Jersey~200K1.27×
07New York~400K1.22×
08Virginia~200K1.22×
09Washington, District of Columbia~20K1.21×
10Kansas~50K1.20×
11Louisiana~90K1.19×
12Mississippi~50K1.16×
13Georgia~200K1.12×
14Nebraska~30K1.11×
15North Dakota~10K1.11×
16Oregon~70K1.10×
17Colorado~100K1.09×
18South Carolina~90K1.07×
19Florida~400K1.06×
20Illinois~200K1.03×
21Missouri~90K1.02×
22South Dakota~10K1.02×
23Pennsylvania~200K1.01×
24California~600K0.99×
25Wisconsin~80K0.97×
26Oklahoma~60K0.97×
27Vermont~10K0.96×
28North Carolina~200K0.95×
29Alaska~10K0.95×
30Kentucky~70K0.94×
31Iowa~40K0.94×
32Indiana~100K0.93×
33Montana~10K0.93×
34Delaware~10K0.93×
35Washington~100K0.92×
36Rhode Island~20K0.92×
37Michigan~100K0.91×
38Alabama~70K0.91×
39West Virginia~20K0.90×
40Nevada~50K0.89×
41Utah~50K0.89×
42Hawaii~20K0.89×
43Massachusetts~100K0.88×
44New Hampshire~20K0.88×
45Idaho~30K0.87×
46Maine~20K0.87×
47New Mexico~20K0.86×
48Tennessee~100K0.84×
49Arizona~100K0.81×
50Ohio~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Metropolitan area, United States
0.71×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metropolitan area audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society12.61×
02Social responsibilityBusiness & Career9.80×
03Star TribuneNews4.65×
04Web serverTechnology & Electronics3.64×
05PrimarkShopping2.91×
06Public administrationBusiness & Career2.74×
07CappuccinoFood & Beverages2.48×
08Mineral waterFood & Beverages2.46×
09Non-alcoholic beverageFood & Beverages2.42×
10Milwaukee BrewersSports2.18×
11Real propertyHome & Garden2.16×
12Master of Business AdministrationBusiness & Career2.14×
13InnovationBusiness & Career1.91×
14Microwave ovenHome & Garden1.91×
15PhilanthropyArts & Culture1.69×
16Rail transportTravel & Leisure1.68×
17Trader Joe'sShopping1.67×
18Career developmentBusiness & Career1.67×
19Public transportCars & Mobility1.64×
20GeneticsKids & Family1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metropolitan area audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Community OrientationOPEN1.67×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metropolitan area audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
Pet OwnershipJOY0.88×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metropolitan area have in United States?

Metropolitan area has an estimated audience of 5,723,207 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Metropolitan area fans?

57.0% of Metropolitan area fans are female, 43.0% are male, with an average age of 41.0 years.

03

Which brands do Metropolitan area fans like most?

Metropolitan area fans show strongest brand affinity for Web server (3.64×), Trader Joe's (1.67×), and Real property (2.16×) over the country average.

04

Where do Metropolitan area fans live in United States?

Metropolitan area fans in United States are most concentrated in Texas (reach ~800K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Metropolitan area fans also like?

Beyond Metropolitan area itself, the audience over-indexes on Trader Joe's (1.67×), Real property (2.16×), Social responsibility (9.8×), and Innovation (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Metropolitan area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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