Metropolitan area Audience in United States

Metropolitan area logo

Metropolitan area has an estimated audience of 5,723,207 people in United States. 57.0% are female, 43.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Bank account, Nationality.

The average Metropolitan area fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Metropolitan area audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Metropolitan area fans

Demographic split for Metropolitan area audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.0
Estimated audience size5,723,207

Audience persona

The typical Metropolitan area fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Metropolitan area in United States
RegionReachAffinity
California729,0091.16×
Texas708,5871.44×
Florida505,7931.31×
New York469,6141.47×
Georgia226,4381.28×
New Jersey225,0441.55×
Illinois206,6171.08×
Pennsylvania204,4631.06×
Virginia199,3751.43×
North Carolina189,4601.1×
Maryland149,9901.52×
Minnesota140,3901.71×
Michigan128,1030.86×
Ohio124,6830.71×
Washington112,2720.98×
Massachusetts110,3420.98×
Colorado104,5701.16×
Arizona99,8210.85×
Indiana95,7570.92×
Tennessee92,2900.8×
Missouri85,0680.92×
Louisiana83,0891.13×
South Carolina81,2840.94×
Arkansas76,3111.62×
Connecticut71,5681.25×
Oregon68,3181.04×
Wisconsin63,3800.74×
Alabama60,9370.76×
Kentucky54,0760.75×
Oklahoma49,2060.77×
Kansas48,2251.07×
Mississippi48,1411.02×
Utah42,2150.82×
Nevada41,1470.74×
Iowa39,6330.84×
Nebraska28,2940.99×
Washington, District of Columbia25,2571.47×
New Mexico20,0150.7×
West Virginia19,4820.73×
Hawaii18,5610.75×
Idaho16,5510.58×
Rhode Island14,2600.78×
New Hampshire14,1260.63×
North Dakota13,6821.16×
Delaware13,3260.84×
Maine11,7730.57×
South Dakota11,3750.86×
Alaska9,3320.76×
Wyoming8,8251.04×
Montana8,8130.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metropolitan area audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Bank account3.86×Business & Career
Nationality2.76×Politics & Society
The Historian16.48×Literature
Minnesota1.64×Travel & Leisure
Progressive rock1.91×Music & Radio
Natural rubber1.84×Cars & Mobility
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Nurse educator3.57×Kids & Family
Bully (2011 film)3×Movies & TV
Definitive Technology18.42×Technology & Electronics
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
Étouffée9.91×Food & Beverages
El Hijo del Santo12.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metropolitan area audience
TraitClusterScore
PatriotismCONSERVATISM1.62
Sports ActivityPOWER1.59
Community OrientationOPEN1.54
Early Adopter MentalityPOWER1.53
SustainabilityBALANCE1.47
TravellingTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Metropolitan area
CountryShare
United States24.1%
Brazil15.2%
Vietnam13.1%

See Metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Metropolitan area have in United States?

Metropolitan area has an estimated audience of 5,723,207 people in United States, concentrated in California and Texas.

What is the gender split and age of Metropolitan area fans?

57.0% of Metropolitan area fans are female, 43.0% are male, with an average age of 41.0 years.

Which brands do Metropolitan area fans like most?

Metropolitan area fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Metropolitan area fans live in United States?

Metropolitan area fans in United States are most concentrated in California (reach 729,009), Texas (reach 708,587), and Florida (reach 505,793). These three regions account for the largest share of the active audience.

What other brands do Metropolitan area fans also like?

Beyond Metropolitan area itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Bank account (3.86×), and Nationality (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.