Metropolitan area Audience in Germany
Metropolitan area has an estimated audience of 862,763 people in Germany. 47.7% are female, 52.3% are male, average age 42.6. Top brand affinities: Jotex, Satire, Tagesschau, Western Union, German television comedy.
Top brand affinities include Jotex, Satire, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Metropolitan area audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Indulgence.
Category: Travel & Leisure · Type: Topic
Demographics of Metropolitan area fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 42.6 |
| Estimated audience size | 862,763 |
Audience persona
The typical Metropolitan area fan in Germany is balanced, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Satire | 8.81× | Literature |
| Tagesschau | 2.99× | Movies & TV |
| Western Union | 5.95× | Business & Career |
| German television comedy | 7.75× | Movies & TV |
| Allgäu | 7.57× | Travel & Leisure |
| Transfermarkt | 3.43× | Sports |
| Real property | 5.25× | Home & Garden |
| Heath Ledger | 8.23× | Movies & TV |
| Axl Rose | 11.08× | Music & Radio |
| Lake Constance | 8.92× | Travel & Leisure |
| Country rap | 6.09× | Music & Radio |
| Ryanair | 2.66× | Travel & Leisure |
| Pets | 1.75× | Pets & Animals |
| Kurt Cobain | 7.79× | Music & Radio |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Tour de France | 4.95× | Sports |
| Chester Bennington | 8.49× | Music & Radio |
| Arnold Schwarzenegger | 5× | Movies & TV |
| FIS Alpine Ski World Cup | 5.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.48 |
| Indulgence | JOY | 1.41 |
| Design Affinity | PREMIUM | 1.4 |
| Spirituality | BALANCE | 1.34 |
| Sports Activity | POWER | 1.32 |
| Convenience Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 15.2% |
| Vietnam | 13.1% |
See Metropolitan area audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.