Rascasse Audience Intelligence

Metropolitan area Audience in Germany

A data profile of the people who buy, follow and care about Metropolitan area in Germany — modelled from more than twelve digital signal sources. Metropolitan area has an estimated audience of 862,763 people in Germany.

#3446among Topic in Germany#590in Travel & Leisure

The average Metropolitan area fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heath Ledger, Tagesschau, Kurt Cobain, with strongest over-indexing on Heath Ledger (12.25× the country average).

Demographically, the Metropolitan area audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Metropolitan area fan in Germany is balanced, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Heath Ledger.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metropolitan area profile in Germany.

Audience size
863K
in Germany
Gender
47.7%♀
52.3% male
Age
42.6
average years
Country rank
#7407
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metropolitan area fans

47.7% are female, 52.3% are male, average age 42.6.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Metropolitan area audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age42.6
Estimated audience size862,763
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Metropolitan area audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4928%
50+22%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Metropolitan area audience comes from Germany.

Worldwide audience distribution share by country for Metropolitan area
CountryShare
United States24.1%
Brazil15.2%
Vietnam13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metropolitan area audience in Germany is strongest.

Fig. 05

Top regions by affinity

Metropolitan area fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.12×
02Saarland~10K1.09×
03Berlin~40K1.05×
04Sachsen-Anhalt~20K1.03×
05Thüringen~20K1.03×
06Mecklenburg-Vorpommern~20K1.02×
07Brandenburg~30K1.00×
08Schleswig-Holstein~30K0.97×
09Hamburg~20K0.97×
10Rheinland-Pfalz~40K0.96×
11Sachsen~40K0.95×
12Hessen~60K0.94×
13Niedersachsen~80K0.91×
14Baden-Württemberg~100K0.89×
15Bayern~100K0.87×
16Nordrhein-Westfalen~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Metropolitan area, Germany
0.83×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metropolitan area audience
#·InterestCategoryAffinity×
01Heath LedgerMovies & TV12.25×
02Patti SmithMusic & Radio12.25×
03Kate BushMusic & Radio10.87×
04UniFiTechnology & Electronics10.69×
05Kurt CobainMusic & Radio10.45×
06Axl RoseMusic & Radio10.12×
07Chester BenningtonMusic & Radio9.19×
08Liza MinnelliMusic & Radio7.61×
09Non-alcoholic beverageFood & Beverages4.94×
10Jack WhiteMovies & TV4.81×
11Political scienceBusiness & Career2.99×
12RefrigeratorHome & Garden2.84×
13TransfermarktSports2.79×
14TagesschauMovies & TV2.75×
15Tour de FranceSports2.52×
16Müller (company)Food & Beverages2.23×
17RyanairTravel & Leisure1.95×
18PoliticsPolitics & Society1.66×
19Netto Marken-DiscountShopping1.56×
20Deutsche BahnCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metropolitan area audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.58×
Convenience OrientationPREMIUM1.53×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metropolitan area audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
DIY MentalityTHRILL0.76×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metropolitan area have in Germany?

Metropolitan area has an estimated audience of 862,763 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Metropolitan area fans?

47.7% of Metropolitan area fans are female, 52.3% are male, with an average age of 42.6 years.

03

Which brands do Metropolitan area fans like most?

Metropolitan area fans show strongest brand affinity for Heath Ledger (12.25×), Tagesschau (2.75×), and Kurt Cobain (10.45×) over the country average.

04

Where do Metropolitan area fans live in Germany?

Metropolitan area fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Metropolitan area fans also like?

Beyond Metropolitan area itself, the audience over-indexes on Tagesschau (2.75×), Kurt Cobain (10.45×), Kate Bush (10.87×), and Transfermarkt (2.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Metropolitan area audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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