A data profile of the people who buy, follow and care about Metropolitan area in Brazil — modelled from more than twelve digital signal sources. Metropolitan area has an estimated audience of 3,596,953 people in Brazil.
Metropolitan area has an estimated audience of 3,596,953 people in Brazil. 58.7% are female, 41.3% are male, average age 39.7. Top brand affinities: Google Maps, The Big Bang Theory, Rock music, Megan Fox, Esporte Clube Bahia.
Top brand affinities include Google Maps, The Big Bang Theory, Rock music, with strongest over-indexing on Google Maps (3.73× the country average).
Demographically, the Metropolitan area audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Metropolitan area fan in Brazil is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Metropolitan area profile in Brazil.
58.7% are female, 41.3% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 39.7 |
| Estimated audience size | 3,596,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Metropolitan area audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 15.2% |
| Vietnam | 13.1% |
The strongest cross-interests of the Metropolitan area audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 3.73× | ||
| 02 | Megan Fox | Movies & TV | 3.73× | ||
| 03 | Scarlett Johansson | Movies & TV | 3.73× | ||
| 04 | Borussia Dortmund | Sports | 3.73× | ||
| 05 | Iberia (airline) | Travel & Leisure | 3.73× | ||
| 06 | Jim Carrey | Movies & TV | 3.73× | ||
| 07 | Emma Stone | Movies & TV | 3.73× | ||
| 08 | Prison Break | Movies & TV | 3.73× | ||
| 09 | Family Guy | Movies & TV | 3.73× | ||
| 10 | South Park | Movies & TV | 3.73× | ||
| 11 | Germany | Travel & Leisure | 3.49× | ||
| 12 | The Last of Us | Games | 3.41× | ||
| 13 | The Big Bang Theory | Movies & TV | 3.39× | ||
| 14 | Paris | Travel & Leisure | 2.45× | ||
| 15 | Spanish language | Politics & Society | 2.08× | ||
| 16 | Public transport | Cars & Mobility | 2.06× | ||
| 17 | Bossa nova | Music & Radio | 2.01× | ||
| 18 | Real property | Home & Garden | 1.66× | ||
| 19 | Esporte Clube Bahia | Sports | 1.59× | ||
| 20 | Rock music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Individualism | JOY | 1.39× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.61× | |
| Mindfulness | BALANCE | 0.70× | |
| Price Sensitivity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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