Star Tribune Audience in United States

Star Tribune logo

Star Tribune has an estimated audience of 3,103,908 people in United States. 55.4% are female, 44.6% are male, average age 43.7. Top regions: Minnesota, Wisconsin, Florida. Top brand affinities: St. Paul Pioneer Press, Newsday, Minnesota Public Radio, KARE, Xcel Energy.

The average Star Tribune fan in United States is 43.7 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, Florida. Top brand affinities include St. Paul Pioneer Press, Newsday, Minnesota Public Radio, with strongest over-indexing on St. Paul Pioneer Press (286.73× the country average). Demographically, the Star Tribune audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Star Tribune fans

Demographic split for Star Tribune audience in United States
MetricValue
Female55.4%
Male44.6%
Average age43.7
Estimated audience size3,103,908

Audience persona

The typical Star Tribune fan in United States is more female, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for St. Paul Pioneer Press.

Top regions in United States

Top regions ranked by reach for Star Tribune in United States
RegionReachAffinity
Minnesota1,654,97837.21×
Wisconsin65,8211.41×
Florida46,2880.22×
Arizona42,3040.67×
Illinois30,5170.3×
California29,6240.09×
Texas21,5730.08×
Iowa17,9300.7×
North Dakota17,3772.73×
South Dakota17,2202.4×
Colorado13,1100.27×
New York11,6080.07×
Washington8,6280.14×
Missouri7,6910.15×
North Carolina7,2100.08×
Michigan6,6410.08×
Virginia6,5730.09×
Georgia6,3470.07×
Nevada5,8510.19×
Tennessee5,5800.09×
Ohio5,1430.05×
Pennsylvania5,0700.05×
Nebraska4,8180.31×
Montana4,5400.53×
Massachusetts4,2760.07×
South Carolina4,2560.09×
Oregon4,0690.11×
Indiana3,8560.07×
Kansas3,8190.16×
Arkansas3,5300.14×
Alabama3,4750.08×
Oklahoma3,0680.09×
New Mexico2,8140.18×
Alaska2,6350.4×
Maryland2,6330.05×
Hawaii2,5820.19×
New Jersey2,5570.03×
Utah2,5450.09×
Louisiana2,3170.06×
Washington, District of Columbia2,0060.21×
Wyoming1,7950.39×
Mississippi1,7690.07×
Idaho1,6290.1×
Connecticut1,4750.05×
Kentucky1,4660.04×
Maine1,1170.1×
Rhode Island6930.07×
West Virginia6570.05×
New Hampshire6060.05×
Vermont3430.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Tribune audience
BrandAffinityCategory
St. Paul Pioneer Press286.73×News
Newsday66.99×News
Minnesota Public Radio106.17×Music & Radio
KARE61.82×Movies & TV
Xcel Energy32.18×Home & Garden
Minnesota Wild21.59×Sports
Minnesota Twins11.5×Sports
WCCO-TV31.21×Movies & TV
University of Minnesota25.93×Business & Career
CNN Newsroom14.47×Movies & TV
Grand Casino Arena64.78×Sports
Minnesota Golden Gophers football19.92×Sports
Minnesota Golden Gophers30.55×Sports
Kwik Trip9.26×Shopping
Indiana Hoosiers football6.84×Sports
QuikTrip5.09×Shopping
Joshua Jackson11.74×Movies & TV
Affiliate3.77×Internet & Social Media
North Dakota6.78×Travel & Leisure
CNN2.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Tribune audience
TraitClusterScore
Early Adopter MentalityPOWER1.33
Design AffinityPREMIUM1.23
Sports ActivityPOWER1.17
TravellingTHRILL1.16
SustainabilityBALANCE1.12
Career OrientationPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Star Tribune
CountryShare
United States96.4%
United Kingdom0.4%
China0.4%

See Star Tribune audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Star Tribune have in United States?

Star Tribune has an estimated audience of 3,103,908 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Star Tribune fans?

55.4% of Star Tribune fans are female, 44.6% are male, with an average age of 43.7 years.

Which brands do Star Tribune fans like most?

Star Tribune fans show strongest brand affinity for St. Paul Pioneer Press (286.73×), Newsday (66.99×), and Minnesota Public Radio (106.17×) over the country average.

Where do Star Tribune fans live in United States?

Star Tribune fans in United States are most concentrated in Minnesota (reach 1,654,978), Wisconsin (reach 65,821), and Florida (reach 46,288). These three regions account for the largest share of the active audience.

What other brands do Star Tribune fans also like?

Beyond Star Tribune itself, the audience over-indexes on Newsday (66.99×), Minnesota Public Radio (106.17×), KARE (61.82×), and Xcel Energy (32.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Tribune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.