Rascasse Audience Intelligence

Star Tribune Audience in United States

A data profile of the people who buy, follow and care about Star Tribune in United States — modelled from more than twelve digital signal sources. Star Tribune has an estimated audience of 2,974,220 people in United States.

#18among Newspaper in United States#301among Website / Newspaper / Magazine in United States#58in News

The average Star Tribune fan in United States is 43.7 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, Florida.

Top brand affinities include St. Paul Pioneer Press, Newsday, Minnesota Public Radio, with strongest over-indexing on St. Paul Pioneer Press (286.73× the country average).

Demographically, the Star Tribune audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Tribune fan in United States is more female, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for St. Paul Pioneer Press.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Tribune profile in United States.

Audience size
3M
in United States
Gender
55.4%♀
44.6% male
Age
43.7
average years
Country rank
#10395
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Star Tribune

55.4% are female, 44.6% are male, average age 43.7.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Star Tribune audience in United States
MetricValue
Female55.4%
Male44.6%
Average age43.7
Estimated audience size2,974,220
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Star Tribune audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Star Tribune audience comes from United States.

Worldwide audience distribution share by country for Star Tribune
CountryShare
United States96.2%
China0.4%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Tribune audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Tribune fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~1.5M36.79×
02North Dakota~20K2.87×
03South Dakota~20K2.51×
04Wisconsin~70K1.41×
05Iowa~20K0.74×
06Arizona~40K0.62×
07Montana~5K0.58×
08Alaska~3K0.49×
09Vermont~2K0.41×
10Delaware~3K0.40×
11Nebraska~5K0.34×
12West Virginia~5K0.33×
13Rhode Island~3K0.33×
14New Hampshire~4K0.32×
15Illinois~30K0.29×
16Washington, District of Columbia~3K0.29×
17Colorado~10K0.27×
18Hawaii~4K0.27×
19Maine~3K0.26×
20New Mexico~4K0.25×
21Idaho~4K0.24×
22Florida~50K0.22×
23Nevada~6K0.22×
24Mississippi~6K0.22×
25Kansas~5K0.22×
26Arkansas~5K0.21×
27Kentucky~7K0.19×
28Missouri~9K0.18×
29Connecticut~6K0.18×
30Washington~10K0.17×
31Louisiana~7K0.17×
32Oklahoma~6K0.17×
33Oregon~6K0.17×
34Utah~5K0.17×
35South Carolina~7K0.15×
36Alabama~7K0.15×
37Tennessee~8K0.13×
38Indiana~7K0.13×
39Maryland~7K0.13×
40Virginia~9K0.12×
41Massachusetts~7K0.12×
42North Carolina~10K0.11×
43Michigan~9K0.11×
44New Jersey~9K0.11×
45Georgia~10K0.10×
46Ohio~9K0.10×
47California~30K0.09×
48Texas~20K0.09×
49Pennsylvania~10K0.09×
50New York~10K0.08×
Fig. 06

Affinity by region

Affinity by region — Star Tribune, United States
0.08×1.00×36.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Tribune audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Tribune audience
#·InterestCategoryAffinity×
01St. Paul Pioneer PressNews286.73×
02Minnesota Public RadioMusic & Radio106.17×
03NewsdayNews66.99×
04Grand Casino ArenaSports64.78×
05KAREMovies & TV61.82×
06Xcel EnergyHome & Garden32.18×
07WCCO-TVMovies & TV31.21×
08Minnesota Golden GophersSports30.55×
09University of MinnesotaBusiness & Career25.93×
10Minnesota WildSports21.59×
11Minnesota Golden Gophers footballSports19.92×
12EconomistBusiness & Career18.85×
13CNN NewsroomMovies & TV14.47×
14Joshua JacksonMovies & TV11.74×
15Minnesota TwinsSports11.50×
16Kwik TripShopping9.26×
17Indiana Hoosiers footballSports6.84×
18North DakotaTravel & Leisure6.78×
19QuikTripShopping5.09×
20AffiliateInternet & Social Media3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Tribune audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Tribune audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.78×
SustainabilityBALANCE1.43×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Tribune audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Quality AwarenessPREMIUM0.88×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Tribune have in United States?

Star Tribune has an estimated audience of 2,974,220 people in United States, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Star Tribune fans?

55.4% of Star Tribune fans are female, 44.6% are male, with an average age of 43.7 years.

03

Which brands do Star Tribune fans like most?

Star Tribune fans show strongest brand affinity for St. Paul Pioneer Press (286.73×), Newsday (66.99×), and Minnesota Public Radio (106.17×) over the country average.

04

Where do Star Tribune fans live in United States?

Star Tribune fans in United States are most concentrated in Minnesota (reach ~1.5M), Wisconsin (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Star Tribune fans also like?

Beyond Star Tribune itself, the audience over-indexes on Newsday (66.99×), Minnesota Public Radio (106.17×), KARE (61.82×), and Minnesota Wild (21.59×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Star Tribune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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