Minnesota Public Radio Audience in United States

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Minnesota Public Radio has an estimated audience of 472,724 people in United States. 61.8% are female, 38.2% are male, average age 45.3. Top regions: Minnesota, California, Wisconsin. Top brand affinities: Holt Renfrew, Israel, Iowa Lottery, James Butler (American football), Home equity.

The average Minnesota Public Radio fan in United States is 45.3 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Wisconsin. Top brand affinities include Holt Renfrew, Israel, Iowa Lottery, with strongest over-indexing on Holt Renfrew (20× the country average). Demographically, the Minnesota Public Radio audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station · Subtype: Charity

Demographics of Minnesota Public Radio fans

Demographic split for Minnesota Public Radio audience in United States
MetricValue
Female61.8%
Male38.2%
Average age45.3
Estimated audience size472,724

Audience persona

The typical Minnesota Public Radio fan in United States is more female, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Holt Renfrew.

Top regions in United States

Top regions ranked by reach for Minnesota Public Radio in United States
RegionReachAffinity
Minnesota193,31828.54×
California16,1380.31×
Wisconsin13,5361.9×
Texas8,4200.21×
Florida7,5590.24×
Illinois7,2670.46×
New York6,9850.26×
Michigan4,9210.4×
Pennsylvania4,5490.29×
Ohio3,9700.27×
Iowa3,8991×
Virginia3,6760.32×
North Carolina3,6460.26×
Washington3,3700.36×
Colorado3,0310.41×
Missouri3,0040.39×
North Dakota2,9213.01×
Georgia2,8670.2×
Massachusetts2,7690.3×
New Jersey2,6180.22×
Maryland2,5490.31×
South Dakota2,4532.24×
Oregon2,3390.43×
Indiana2,3110.27×
Tennessee2,1350.23×
Kansas1,4610.39×
Montana1,3691.04×
Oklahoma1,3250.25×
South Carolina1,2400.17×
Louisiana1,1650.19×
Maine1,1420.67×
Utah1,1090.26×
Washington, District of Columbia1,0920.77×
Kentucky1,0700.18×
Connecticut1,0530.22×
Hawaii1,0250.5×
Nevada9680.21×
Nebraska9510.4×
Mississippi9190.24×
Arkansas8600.22×
New Mexico7250.31×
New Hampshire6650.36×
Idaho6180.26×
Vermont3730.45×
West Virginia3630.16×
Rhode Island3270.22×
Arizona2960.03×
Delaware2070.16×
Wyoming2020.29×
Alaska2010.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota Public Radio audience
BrandAffinityCategory
Holt Renfrew20×Shopping
Israel3.02×Travel & Leisure
Iowa Lottery10.11×Games
James Butler (American football)30.5×Sports
Home equity1.79×Home & Garden
College of the Holy Cross13.22×Business & Career
Home staging4.4×Home & Garden
Nasal cavity6.73×Health
Laneige4.29×Beauty & Wellness
UK garage4.03×Music & Radio
Stamp collecting3.49×Home & Garden
Jesse Plemons2.54×Movies & TV
Notre Dame Fighting Irish women's basketball7.04×Sports
Pro-Ject2.55×Music & Radio
La Opinión4.38×News
Strategic human resource planning5.58×Business & Career
Grinch2.45×Movies & TV
Jaws3.2×Movies & TV
Steampunk2.83×Fashion & Accessoires
Nebraska Cornhuskers football1.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota Public Radio audience
TraitClusterScore
Risk AppetiteTHRILL1.69
Community OrientationOPEN1.57
LGBTQ+ IdentityOPEN1.45
SustainabilityBALANCE1.4
Family OrientationCONSERVATISM1.38
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Minnesota Public Radio
CountryShare
United States50.2%
Brazil15.0%
France8.6%

See Minnesota Public Radio audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Minnesota Public Radio have in United States?

Minnesota Public Radio has an estimated audience of 472,724 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minnesota Public Radio fans?

61.8% of Minnesota Public Radio fans are female, 38.2% are male, with an average age of 45.3 years.

Which brands do Minnesota Public Radio fans like most?

Minnesota Public Radio fans show strongest brand affinity for Holt Renfrew (20×), Israel (3.02×), and Iowa Lottery (10.11×) over the country average.

Where do Minnesota Public Radio fans live in United States?

Minnesota Public Radio fans in United States are most concentrated in Minnesota (reach 193,318), California (reach 16,138), and Wisconsin (reach 13,536). These three regions account for the largest share of the active audience.

What other brands do Minnesota Public Radio fans also like?

Beyond Minnesota Public Radio itself, the audience over-indexes on Israel (3.02×), Iowa Lottery (10.11×), James Butler (American football) (30.5×), and Home equity (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Public Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.