Rascasse Audience Intelligence

Minnesota Public Radio Audience in United States

A data profile of the people who buy, follow and care about Minnesota Public Radio in United States — modelled from more than twelve digital signal sources. Minnesota Public Radio has an estimated audience of 468,466 people in United States.

#32among Radio Station in United States#5342in Music & Radio

The average Minnesota Public Radio fan in United States is 45.3 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Wisconsin.

Top brand affinities include Star Tribune, Xcel Energy, Ski resort, with strongest over-indexing on Star Tribune (106.17× the country average).

Demographically, the Minnesota Public Radio audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota Public Radio fan in United States is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Star Tribune.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota Public Radio profile in United States.

Audience size
468K
in United States
Gender
61.8%♀
38.2% male
Age
45.3
average years
Country rank
#38061
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota Public Radio fans

61.8% are female, 38.2% are male, average age 45.3.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Minnesota Public Radio audience in United States
MetricValue
Female61.8%
Male38.2%
Average age45.3
Estimated audience size468,466
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Minnesota Public Radio audience in United States
Age bracketShare%
16-197%
20-2914%
30-3921%
40-4924%
50+33%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Minnesota Public Radio audience comes from United States.

Worldwide audience distribution share by country for Minnesota Public Radio
CountryShare
United States49.7%
Brazil15.1%
France8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota Public Radio audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota Public Radio fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K28.52×
02North Dakota~3K2.95×
03South Dakota~2K2.23×
04Wisconsin~10K1.84×
05Montana~1K1.10×
06Iowa~4K1.06×
07Washington, District of Columbia~1K0.75×
08Alaska<1K0.73×
09Vermont<1K0.72×
10Maine~1K0.71×
11Delaware<1K0.65×
12West Virginia~1K0.59×
13Hawaii~1K0.59×
14Rhode Island<1K0.59×
15Nebraska~1K0.57×
16New Hampshire~1K0.55×
17Idaho~1K0.52×
18Kansas~2K0.50×
19New Mexico~1K0.50×
20Oregon~3K0.49×
21Mississippi~2K0.49×
22Arkansas~2K0.46×
23Illinois~7K0.45×
24Missouri~3K0.45×
25Alabama~3K0.45×
26Colorado~3K0.43×
27Oklahoma~2K0.41×
28Utah~2K0.40×
29Michigan~5K0.39×
30Louisiana~2K0.39×
31Kentucky~2K0.39×
32Connecticut~2K0.39×
33Nevada~2K0.39×
34Arizona~4K0.38×
35Washington~4K0.38×
36Maryland~3K0.36×
37Massachusetts~3K0.35×
38South Carolina~2K0.35×
39Virginia~4K0.34×
40Indiana~3K0.34×
41Tennessee~3K0.32×
42Ohio~4K0.30×
43California~20K0.29×
44Pennsylvania~5K0.29×
45North Carolina~4K0.29×
46New Jersey~3K0.27×
47New York~7K0.26×
48Georgia~4K0.26×
49Florida~8K0.24×
50Texas~9K0.22×
Fig. 06

Affinity by region

Affinity by region — Minnesota Public Radio, United States
0.22×1.00×28.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota Public Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota Public Radio audience
#·InterestCategoryAffinity×
01Star TribuneNews106.17×
02Minnesota United FCSports37.00×
03University of MinnesotaBusiness & Career25.48×
04Xcel EnergyHome & Garden21.69×
05Issey MiyakeFashion & Accessoires14.17×
06Ski resortTravel & Leisure8.45×
07Sustainable energyHome & Garden7.07×
08Minnesota WildSports6.44×
09Kwik TripShopping6.25×
10Renewable energyBusiness & Career6.18×
11Minnesota TimberwolvesSports4.87×
12SolitaireGames4.85×
13QuikTripShopping4.54×
14Minnesota VikingsSports4.26×
15FedExBusiness & Career3.63×
16Mortgage loansBusiness & Career2.98×
17IKEAHome & Garden2.49×
18AirbnbTravel & Leisure2.47×
19PinterestInternet & Social Media2.43×
20Trader Joe'sShopping2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota Public Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota Public Radio audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.68×
SustainabilityBALANCE2.31×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota Public Radio audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Healthy LifestyleBALANCE0.83×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota Public Radio have in United States?

Minnesota Public Radio has an estimated audience of 468,466 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Minnesota Public Radio fans?

61.8% of Minnesota Public Radio fans are female, 38.2% are male, with an average age of 45.3 years.

03

Which brands do Minnesota Public Radio fans like most?

Minnesota Public Radio fans show strongest brand affinity for Star Tribune (106.17×), Xcel Energy (21.69×), and Ski resort (8.45×) over the country average.

04

Where do Minnesota Public Radio fans live in United States?

Minnesota Public Radio fans in United States are most concentrated in Minnesota (reach ~200K), California (reach ~20K), and Wisconsin (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota Public Radio fans also like?

Beyond Minnesota Public Radio itself, the audience over-indexes on Xcel Energy (21.69×), Ski resort (8.45×), University of Minnesota (25.48×), and Sustainable energy (7.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Public Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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