Minnesota Public Radio Audience in United States

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Minnesota Public Radio has an estimated audience of 472,724 people in United States. 61.8% are female, 38.2% are male, average age 45.3. Top regions: Minnesota, California, Wisconsin. Top brand affinities: Star Tribune, Xcel Energy, PSV Eindhoven, MSN, University of Minnesota.

The average Minnesota Public Radio fan in United States is 45.3 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Wisconsin. Top brand affinities include Star Tribune, Xcel Energy, PSV Eindhoven, with strongest over-indexing on Star Tribune (91.83× the country average). Demographically, the Minnesota Public Radio audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station · Subtype: Charity

Demographics of Minnesota Public Radio fans

Demographic split for Minnesota Public Radio audience in United States
MetricValue
Female61.8%
Male38.2%
Average age45.3
Estimated audience size472,724

Audience persona

The typical Minnesota Public Radio fan in United States is more female, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Star Tribune.

Top regions in United States

Top regions ranked by reach for Minnesota Public Radio in United States
RegionReachAffinity
Minnesota193,31828.54×
California16,1380.31×
Wisconsin13,5361.9×
Texas8,4200.21×
Florida7,5590.24×
Illinois7,2670.46×
New York6,9850.26×
Michigan4,9210.4×
Pennsylvania4,5490.29×
Ohio3,9700.27×
Iowa3,8991×
Virginia3,6760.32×
North Carolina3,6460.26×
Washington3,3700.36×
Colorado3,0310.41×
Missouri3,0040.39×
North Dakota2,9213.01×
Georgia2,8670.2×
Massachusetts2,7690.3×
New Jersey2,6180.22×
Maryland2,5490.31×
South Dakota2,4532.24×
Oregon2,3390.43×
Indiana2,3110.27×
Tennessee2,1350.23×
Kansas1,4610.39×
Montana1,3691.04×
Oklahoma1,3250.25×
South Carolina1,2400.17×
Louisiana1,1650.19×
Maine1,1420.67×
Utah1,1090.26×
Washington, District of Columbia1,0920.77×
Kentucky1,0700.18×
Connecticut1,0530.22×
Hawaii1,0250.5×
Nevada9680.21×
Nebraska9510.4×
Mississippi9190.24×
Arkansas8600.22×
New Mexico7250.31×
New Hampshire6650.36×
Idaho6180.26×
Vermont3730.45×
West Virginia3630.16×
Rhode Island3270.22×
Arizona2960.03×
Delaware2070.16×
Wyoming2020.29×
Alaska2010.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota Public Radio audience
BrandAffinityCategory
Star Tribune91.83×News
Xcel Energy30.21×Home & Garden
PSV Eindhoven58.61×Sports
MSN5.46×News
University of Minnesota27.7×Business & Career
Ski resort6.78×Travel & Leisure
Minnesota United FC30.5×Sports
Minnesota Vikings6.07×Sports
Solitaire6.37×Games
QuikTrip5.27×Shopping
Lin-Manuel Miranda12.26×Movies & TV
Horoscope7.04×Health
Great Clips4.13×Beauty & Wellness
Day trading7.88×Business & Career
Cross-country skiing10.12×Sports
Kwik Trip7.04×Shopping
Property insurance11.11×Home & Garden
Diaper bag4.09×Kids & Family
Planet Fitness2.43×Sports
Sun Country Airlines17.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota Public Radio audience
TraitClusterScore
Risk AppetiteTHRILL1.69
Community OrientationOPEN1.57
LGBTQ+ IdentityOPEN1.45
SustainabilityBALANCE1.4
Family OrientationCONSERVATISM1.38
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Minnesota Public Radio
CountryShare
United States50.2%
Brazil15.0%
France8.6%

See Minnesota Public Radio audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Minnesota Public Radio have in United States?

Minnesota Public Radio has an estimated audience of 472,724 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minnesota Public Radio fans?

61.8% of Minnesota Public Radio fans are female, 38.2% are male, with an average age of 45.3 years.

Which brands do Minnesota Public Radio fans like most?

Minnesota Public Radio fans show strongest brand affinity for Star Tribune (91.83×), Xcel Energy (30.21×), and PSV Eindhoven (58.61×) over the country average.

Where do Minnesota Public Radio fans live in United States?

Minnesota Public Radio fans in United States are most concentrated in Minnesota (reach 193,318), California (reach 16,138), and Wisconsin (reach 13,536). These three regions account for the largest share of the active audience.

What other brands do Minnesota Public Radio fans also like?

Beyond Minnesota Public Radio itself, the audience over-indexes on Xcel Energy (30.21×), PSV Eindhoven (58.61×), MSN (5.46×), and University of Minnesota (27.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Public Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.