Rascasse Audience Intelligence

University of Minnesota Audience in United States

A data profile of the people who buy, follow and care about University of Minnesota in United States — modelled from more than twelve digital signal sources. University of Minnesota has an estimated audience of 1,653,159 people in United States.

#83among University in United States#1339among POI in United States#1186in Business & Career

The average University of Minnesota fan in United States is 37.3 years old, balanced, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Wisconsin.

Top brand affinities include Minnesota Golden Gophers, Minneapolis–Saint Paul, Xcel Energy, with strongest over-indexing on Minnesota Golden Gophers (54.76× the country average).

Demographically, the University of Minnesota audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Minnesota fan in United States is balanced, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota Golden Gophers.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Minnesota profile in United States.

Audience size
1.7M
in United States
Gender
47.7%♀
52.3% male
Age
37.3
average years
Country rank
#16493
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Minnesota fans

47.7% are female, 52.3% are male, average age 37.3.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for University of Minnesota audience in United States
MetricValue
Female47.7%
Male52.3%
Average age37.3
Estimated audience size1,653,159
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the University of Minnesota audience in United States
Age bracketShare%
16-1931%
20-2916%
30-3914%
40-4917%
50+22%
Fig. 04

Worldwide distribution

62.1%

of the worldwide University of Minnesota audience comes from United States.

Worldwide audience distribution share by country for University of Minnesota
CountryShare
United States62.1%
China9.9%
India2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Minnesota audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Minnesota fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~500K20.90×
02North Dakota~10K3.28×
03Wisconsin~70K2.76×
04South Dakota~9K2.29×
05Iowa~20K1.42×
06Illinois~60K1.06×
07Nebraska~8K0.97×
08Washington, District of Columbia~4K0.76×
09Montana~3K0.68×
10Kansas~8K0.63×
11Alaska~2K0.59×
12Vermont~2K0.59×
13Missouri~20K0.58×
14Massachusetts~20K0.55×
15Washington~20K0.54×
16Colorado~10K0.54×
17Virginia~20K0.52×
18New Mexico~4K0.51×
19Michigan~20K0.50×
20Maryland~10K0.48×
21Indiana~10K0.47×
22New Hampshire~3K0.47×
23Maine~3K0.47×
24Rhode Island~2K0.47×
25Delaware~2K0.47×
26Oregon~9K0.46×
27Connecticut~8K0.45×
28Hawaii~3K0.45×
29California~80K0.43×
30Idaho~4K0.43×
31Utah~6K0.42×
32Arkansas~6K0.41×
33West Virginia~3K0.41×
34New York~40K0.40×
35Pennsylvania~20K0.40×
36Texas~60K0.39×
37Arizona~10K0.39×
38North Carolina~20K0.38×
39New Jersey~20K0.38×
40Kentucky~8K0.38×
41Oklahoma~7K0.38×
42Mississippi~5K0.38×
43Ohio~20K0.37×
44Georgia~20K0.36×
45Nevada~6K0.36×
46Tennessee~10K0.35×
47Louisiana~7K0.35×
48Alabama~8K0.34×
49Florida~40K0.32×
50South Carolina~8K0.32×
Fig. 06

Affinity by region

Affinity by region — University of Minnesota, United States
0.32×1.00×20.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Minnesota audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Minnesota audience
#·InterestCategoryAffinity×
01Çağatay UlusoyFashion & Accessoires75.37×
02Minnesota Golden GophersSports54.76×
03Minnesota Golden Gophers men's basketballSports44.92×
04KAREMovies & TV22.91×
05Minnesota Golden Gophers footballSports20.07×
06Xcel EnergyHome & Garden19.63×
07Arizona LotteryGames19.34×
08Utah Utes footballSports17.56×
09WCCO-TVMovies & TV17.46×
10Minneapolis–Saint PaulTravel & Leisure16.00×
11Drake UniversityBusiness & Career13.87×
12University of Wisconsin–MadisonBusiness & Career12.69×
13Minnesota TwinsSports10.47×
14Minnesota WildSports10.31×
15University of OklahomaBusiness & Career8.12×
16North DakotaTravel & Leisure6.29×
17Kwik TripShopping6.18×
18MinneapolisTravel & Leisure6.17×
19MinnesotaTravel & Leisure5.55×
20Minnesota VikingsSports4.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Minnesota audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Minnesota audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.26×
PatriotismCONSERVATISM1.24×
Sports ActivityPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Minnesota audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.87×
IndulgenceJOY0.87×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Minnesota have in United States?

University of Minnesota has an estimated audience of 1,653,159 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of University of Minnesota fans?

47.7% of University of Minnesota fans are female, 52.3% are male, with an average age of 37.3 years.

03

Which brands do University of Minnesota fans like most?

University of Minnesota fans show strongest brand affinity for Minnesota Golden Gophers (54.76×), Minneapolis–Saint Paul (16×), and Xcel Energy (19.63×) over the country average.

04

Where do University of Minnesota fans live in United States?

University of Minnesota fans in United States are most concentrated in Minnesota (reach ~500K), California (reach ~80K), and Wisconsin (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do University of Minnesota fans also like?

Beyond University of Minnesota itself, the audience over-indexes on Minneapolis–Saint Paul (16×), Xcel Energy (19.63×), Utah Utes football (17.56×), and Minnesota Twins (10.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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