University of Minnesota Audience in United States

Demographics of University of Minnesota fans

Audience persona

The typical University of Minnesota fan in United States is balanced, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota Golden Gophers.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of Minnesota audiences in other countries

• University of Minnesota — Germany
• University of Minnesota — United Kingdom
• University of Minnesota — France
• University of Minnesota — Italy
• University of Minnesota — Spain
• University of Minnesota — Brazil
• University of Minnesota — Japan
• University of Minnesota — South Korea
• University of Minnesota — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of Minnesota have in United States?

University of Minnesota has an estimated audience of 1,653,159 people in United States, concentrated in Minnesota and California.

What is the gender split and age of University of Minnesota fans?

47.7% of University of Minnesota fans are female, 52.3% are male, with an average age of 37.3 years.

Which brands do University of Minnesota fans like most?

University of Minnesota fans show strongest brand affinity for Minnesota Golden Gophers (54.76×), Minneapolis–Saint Paul (16×), and Xcel Energy (19.63×) over the country average.

Where do University of Minnesota fans live in United States?

University of Minnesota fans in United States are most concentrated in Minnesota (reach 493,214), California (reach 81,152), and Wisconsin (reach 73,341). These three regions account for the largest share of the active audience.

What other brands do University of Minnesota fans also like?

Beyond University of Minnesota itself, the audience over-indexes on Minneapolis–Saint Paul (16×), Xcel Energy (19.63×), Minnesota Twins (10.47×), and Minnesota Golden Gophers men's basketball (44.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.