Rascasse Audience Intelligence

Minnesota Golden Gophers men's basketball Audience in United States

A data profile of the people who buy, follow and care about Minnesota Golden Gophers men's basketball in United States — modelled from more than twelve digital signal sources. Minnesota Golden Gophers men's basketball has an estimated audience of 506,051 people in United States.

#512among Basketball in United States#578among Team in United States#3536in Sports

The average Minnesota Golden Gophers men's basketball fan in United States is 35.2 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Florida, Wisconsin.

Top brand affinities include Minnesota Wild, Minnesota Timberwolves, Minnesota Vikings, with strongest over-indexing on Minnesota Wild (37.94× the country average).

Demographically, the Minnesota Golden Gophers men's basketball audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota Golden Gophers men's basketball fan in United States is more male, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota Wild.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota Golden Gophers men's basketball profile in United States.

Audience size
506K
in United States
Gender
43.9%♀
56.1% male
Age
35.2
average years
Country rank
#36388
Team in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota Golden Gophers men's basketball fans

43.9% are female, 56.1% are male, average age 35.2.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Minnesota Golden Gophers men's basketball audience in United States
MetricValue
Female43.9%
Male56.1%
Average age35.2
Estimated audience size506,051
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Minnesota Golden Gophers men's basketball audience in United States
Age bracketShare%
16-1937%
20-2915%
30-3914%
40-4916%
50+17%
Fig. 04

Worldwide distribution

92.4%

of the worldwide Minnesota Golden Gophers men's basketball audience comes from United States.

Worldwide audience distribution share by country for Minnesota Golden Gophers men's basketball
CountryShare
United States92.4%
Canada3.1%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota Golden Gophers men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota Golden Gophers men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K23.39×
02South Dakota~5K3.84×
03North Dakota~3K2.77×
04Wisconsin~10K1.66×
05Iowa~7K1.66×
06Nebraska~4K1.60×
07Indiana~10K1.04×
08Arizona~10K1.02×
09Michigan~10K0.86×
10Vermont<1K0.82×
11Alaska<1K0.77×
12New Hampshire~1K0.73×
13Rhode Island~1K0.72×
14Montana~1K0.72×
15Maine~1K0.70×
16Delaware<1K0.67×
17Mississippi~3K0.65×
18West Virginia~2K0.65×
19Idaho~2K0.64×
20Hawaii~1K0.63×
21Illinois~10K0.61×
22Washington, District of Columbia<1K0.60×
23Nevada~3K0.59×
24Kansas~2K0.59×
25New Mexico~2K0.59×
26Louisiana~4K0.56×
27Arkansas~2K0.56×
28Missouri~4K0.54×
29Kentucky~3K0.53×
30Utah~2K0.52×
31Alabama~4K0.50×
32Oklahoma~3K0.50×
33Florida~20K0.49×
34Colorado~4K0.48×
35Connecticut~2K0.47×
36Oregon~3K0.45×
37Tennessee~4K0.44×
38South Carolina~3K0.43×
39Ohio~6K0.41×
40Maryland~3K0.40×
41North Carolina~6K0.38×
42Massachusetts~4K0.35×
43Virginia~4K0.34×
44Washington~3K0.34×
45New Jersey~4K0.32×
46Georgia~5K0.31×
47Pennsylvania~5K0.30×
48New York~7K0.24×
49Texas~10K0.23×
50California~10K0.19×
Fig. 06

Affinity by region

Affinity by region — Minnesota Golden Gophers men's basketball, United States
0.19×1.00×23.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota Golden Gophers men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota Golden Gophers men's basketball audience
#·InterestCategoryAffinity×
01Minnesota United FCSports47.10×
02Maryland Terrapins men's basketballSports46.20×
03University of MinnesotaBusiness & Career44.92×
04Minnesota WildSports37.94×
05Arizona Wildcats men's basketballSports25.03×
06Minnesota TimberwolvesSports24.79×
07Arkansas Razorbacks men's basketballSports21.85×
08Jrue HolidaySports20.00×
09Xcel EnergyHome & Garden19.50×
10Minnesota VikingsSports17.19×
11Wisconsin Badgers men's basketballSports16.76×
12Northwestern UniversityBusiness & Career16.01×
13Novak DjokovicSports15.64×
14Minnesota TwinsSports15.35×
15Family carCars & Mobility14.08×
16DraftKingsSports12.52×
17High-net-worth individualBusiness & Career8.67×
18Giannis AntetokounmpoSports8.62×
19Luka DončićSports8.32×
20Kwik TripShopping7.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota Golden Gophers men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota Golden Gophers men's basketball audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.66×
Career OrientationPOWER1.58×
PatriotismCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota Golden Gophers men's basketball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Quality AwarenessPREMIUM0.71×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota Golden Gophers men's basketball have in United States?

Minnesota Golden Gophers men's basketball has an estimated audience of 506,051 people in United States, concentrated in Minnesota and Florida.

02

What is the gender split and age of Minnesota Golden Gophers men's basketball fans?

43.9% of Minnesota Golden Gophers men's basketball fans are female, 56.1% are male, with an average age of 35.2 years.

03

Which brands do Minnesota Golden Gophers men's basketball fans like most?

Minnesota Golden Gophers men's basketball fans show strongest brand affinity for Minnesota Wild (37.94×), Minnesota Timberwolves (24.79×), and Minnesota Vikings (17.19×) over the country average.

04

Where do Minnesota Golden Gophers men's basketball fans live in United States?

Minnesota Golden Gophers men's basketball fans in United States are most concentrated in Minnesota (reach ~200K), Florida (reach ~20K), and Wisconsin (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota Golden Gophers men's basketball fans also like?

Beyond Minnesota Golden Gophers men's basketball itself, the audience over-indexes on Minnesota Timberwolves (24.79×), Minnesota Vikings (17.19×), University of Minnesota (44.92×), and Maryland Terrapins men's basketball (46.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Golden Gophers men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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