Minnesota Golden Gophers men's basketball Audience in United States

Minnesota Golden Gophers men's basketball has an estimated audience of 509,515 people in United States. 43.9% are female, 56.1% are male, average age 35.2. Top regions: Minnesota, Florida, Wisconsin. Top brand affinities: Minnesota Wild, Minnesota Vikings, Minnesota Timberwolves, PSV Eindhoven, University of Minnesota.

The average Minnesota Golden Gophers men's basketball fan in United States is 35.2 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Florida, Wisconsin. Top brand affinities include Minnesota Wild, Minnesota Vikings, Minnesota Timberwolves, with strongest over-indexing on Minnesota Wild (30.74× the country average). Demographically, the Minnesota Golden Gophers men's basketball audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Minnesota Golden Gophers men's basketball fans

Demographic split for Minnesota Golden Gophers men's basketball audience in United States
MetricValue
Female43.9%
Male56.1%
Average age35.2
Estimated audience size509,515

Audience persona

The typical Minnesota Golden Gophers men's basketball fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota Wild.

Top regions in United States

Top regions ranked by reach for Minnesota Golden Gophers men's basketball in United States
RegionReachAffinity
Minnesota173,56423.77×
Florida17,2560.5×
Wisconsin13,6591.78×
Michigan13,1620.99×
Arizona12,7041.22×
Illinois11,0330.65×
California9,1930.16×
Texas8,8390.2×
Indiana7,4660.8×
Ohio6,3070.4×
Iowa6,2681.49×
New York5,6770.2×
North Carolina5,0460.33×
South Dakota4,4683.79×
Pennsylvania3,8960.23×
Colorado3,7570.47×
Tennessee3,7150.36×
Virginia3,4130.28×
Louisiana3,2830.5×
Georgia3,0460.19×
Alabama2,9110.41×
Kentucky2,8310.44×
Nevada2,8070.57×
North Dakota2,7902.67×
Maryland2,7230.31×
New Jersey2,6960.21×
Missouri2,6570.32×
Mississippi2,3400.56×
Nebraska2,1200.83×
South Carolina2,0430.27×
Kansas1,9780.49×
Massachusetts1,6830.17×
Washington1,6720.16×
Arkansas1,4710.35×
Oklahoma1,3000.23×
Connecticut1,0270.2×
Oregon9960.17×
Rhode Island9100.56×
Hawaii8810.4×
New Mexico8650.34×
Montana7200.51×
West Virginia6310.27×
Utah5260.12×
Delaware5150.37×
Idaho4970.19×
Washington, District of Columbia4460.29×
Alaska3670.34×
Wyoming3510.46×
Maine3340.18×
New Hampshire2710.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota Golden Gophers men's basketball audience
BrandAffinityCategory
Minnesota Wild30.74×Sports
Minnesota Vikings16.77×Sports
Minnesota Timberwolves16.18×Sports
PSV Eindhoven58.27×Sports
University of Minnesota30.09×Business & Career
Nebraska Cornhuskers football15.58×Sports
Planet Fitness4.07×Sports
Arkansas Razorbacks men's basketball16.3×Sports
Maryland Terrapins men's basketball30.3×Sports
Family car9.8×Cars & Mobility
Diaper bag5.89×Kids & Family
Minnesota United FC32.79×Sports
De'Aaron Fox20×Sports
Florida Gators men's basketball26.42×Sports
Memphis Tigers men's basketball25.97×Sports
Xcel Energy12.33×Home & Garden
Iowa Hawkeyes football16.03×Sports
FC Bayern Munich5.04×Sports
Minnesota Twins7.08×Sports
NBA playoffs3.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota Golden Gophers men's basketball audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.88
Family OrientationCONSERVATISM2.75
Sports ActivityPOWER1.29
Career OrientationPOWER1.25
TraditionCONSERVATISM1.15
Community OrientationOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Minnesota Golden Gophers men's basketball
CountryShare
United States92.5%
Canada3.0%
China0.9%

See Minnesota Golden Gophers men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Minnesota Golden Gophers men's basketball have in United States?

Minnesota Golden Gophers men's basketball has an estimated audience of 509,515 people in United States, concentrated in Minnesota and Florida.

What is the gender split and age of Minnesota Golden Gophers men's basketball fans?

43.9% of Minnesota Golden Gophers men's basketball fans are female, 56.1% are male, with an average age of 35.2 years.

Which brands do Minnesota Golden Gophers men's basketball fans like most?

Minnesota Golden Gophers men's basketball fans show strongest brand affinity for Minnesota Wild (30.74×), Minnesota Vikings (16.77×), and Minnesota Timberwolves (16.18×) over the country average.

Where do Minnesota Golden Gophers men's basketball fans live in United States?

Minnesota Golden Gophers men's basketball fans in United States are most concentrated in Minnesota (reach 173,564), Florida (reach 17,256), and Wisconsin (reach 13,659). These three regions account for the largest share of the active audience.

What other brands do Minnesota Golden Gophers men's basketball fans also like?

Beyond Minnesota Golden Gophers men's basketball itself, the audience over-indexes on Minnesota Vikings (16.77×), Minnesota Timberwolves (16.18×), PSV Eindhoven (58.27×), and University of Minnesota (30.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Golden Gophers men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.