North Dakota Audience in United States

North Dakota has an estimated audience of 9,937,466 people in United States. 46.4% are female, 53.6% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: MSN, Staples (Canada), Great Clips, Xcel Energy, Chuck Norris.

The average North Dakota fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Staples (Canada), Great Clips, with strongest over-indexing on MSN (4.88× the country average). Demographically, the North Dakota audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of North Dakota fans

Demographic split for North Dakota audience in United States
MetricValue
Female46.4%
Male53.6%
Average age45.5
Estimated audience size9,937,466

Audience persona

The typical North Dakota fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for North Dakota in United States
RegionReachAffinity
California579,0960.53×
Texas558,4650.65×
Florida387,6180.58×
North Dakota367,68118.01×
New York282,4710.51×
Minnesota232,2331.63×
Illinois197,7180.6×
Georgia165,3330.54×
North Carolina158,6980.53×
Pennsylvania157,6080.47×
Ohio149,7540.49×
Washington141,8960.71×
Michigan139,0940.54×
Arizona135,5470.67×
Virginia134,3170.55×
New Jersey119,8630.47×
Colorado119,3910.76×
Wisconsin107,1900.72×
Tennessee103,4650.52×
Indiana101,9550.56×
Massachusetts101,4490.52×
Missouri96,9310.61×
Maryland84,0760.49×
Louisiana75,7500.59×
Oklahoma75,2950.68×
Oregon74,3870.65×
Alabama70,5120.51×
South Carolina70,1440.47×
Iowa60,6110.74×
Kentucky60,2860.48×
Nevada60,1500.63×
Utah59,0270.66×
Kansas49,2830.63×
Connecticut47,8690.48×
Arkansas47,5000.58×
Mississippi47,0050.57×
South Dakota45,1901.97×
Montana44,1661.6×
Nebraska38,1580.77×
Idaho37,6260.75×
New Mexico31,7620.64×
Hawaii21,3230.5×
West Virginia21,1000.46×
Maine19,6380.55×
New Hampshire19,3170.49×
Washington, District of Columbia18,6950.63×
Wyoming16,6111.13×
Alaska15,8120.74×
Rhode Island13,9580.44×
Delaware12,7300.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Dakota audience
BrandAffinityCategory
MSN4.88×News
Staples (Canada)3.5×Business & Career
Great Clips3.79×Beauty & Wellness
Xcel Energy10.06×Home & Garden
Chuck Norris3.71×Movies & TV
Hobby Lobby2.16×Home & Garden
Tractor Supply Company3.66×Shopping
Fox News Channel1.62×Movies & TV
American Airlines2.08×Travel & Leisure
Taco Bell2.06×Food & Beverages
Sam Elliott4.78×Movies & TV
Nature1.53×Home & Garden
National Weather Service4.49×Home & Garden
Aldi1.84×Shopping
Google Flights2.51×Travel & Leisure
Josh Duhamel6.07×Fashion & Accessoires
Made in USA2.54×Business & Career
Livestock1.74×Pets & Animals
Dentistry2.25×Business & Career
Federal Bureau of Investigation5.11×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Dakota audience
TraitClusterScore
PatriotismCONSERVATISM1.93
ExtroversionTHRILL1.34
Community OrientationOPEN1.33
SpiritualityBALANCE1.13
Need for SecurityCONSERVATISM1.13
TraditionCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for North Dakota
CountryShare
United States82.3%
Canada2.1%
United Kingdom1.8%

See North Dakota audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does North Dakota have in United States?

North Dakota has an estimated audience of 9,937,466 people in United States, concentrated in California and Texas.

What is the gender split and age of North Dakota fans?

46.4% of North Dakota fans are female, 53.6% are male, with an average age of 45.5 years.

Which brands do North Dakota fans like most?

North Dakota fans show strongest brand affinity for MSN (4.88×), Staples (Canada) (3.5×), and Great Clips (3.79×) over the country average.

Where do North Dakota fans live in United States?

North Dakota fans in United States are most concentrated in California (reach 579,096), Texas (reach 558,465), and Florida (reach 387,618). These three regions account for the largest share of the active audience.

What other brands do North Dakota fans also like?

Beyond North Dakota itself, the audience over-indexes on Staples (Canada) (3.5×), Great Clips (3.79×), Xcel Energy (10.06×), and Chuck Norris (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Dakota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.