Rascasse Audience Intelligence

North Dakota Audience in United States

A data profile of the people who buy, follow and care about North Dakota in United States — modelled from more than twelve digital signal sources. North Dakota has an estimated audience of 9,937,466 people in United States.

#69among Region in United States#226among POI in United States#320in Travel & Leisure

The average North Dakota fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, North Dakota.

Top brand affinities include American Airlines, Renewable energy, Donald Trump, with strongest over-indexing on American Airlines (2.67× the country average).

Demographically, the North Dakota audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Dakota fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for American Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Dakota profile in United States.

Audience size
9.9M
in United States
Gender
46.4%♀
53.6% male
Age
45.5
average years
Country rank
#3605
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Dakota fans

46.4% are female, 53.6% are male, average age 45.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for North Dakota audience in United States
MetricValue
Female46.4%
Male53.6%
Average age45.5
Estimated audience size9,937,466
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the North Dakota audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3916%
40-4924%
50+38%
Fig. 04

Worldwide distribution

82.2%

of the worldwide North Dakota audience comes from United States.

Worldwide audience distribution share by country for North Dakota
CountryShare
United States82.2%
Canada2.1%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Dakota audience in United States is strongest.

Fig. 05

Top regions by affinity

North Dakota fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~400K18.86×
02South Dakota~50K2.01×
03Montana~40K1.56×
04Minnesota~200K1.52×
05Wyoming~20K1.16×
06Alaska~20K0.81×
07Nebraska~40K0.78×
08Idaho~40K0.78×
09Iowa~60K0.75×
10Wisconsin~100K0.70×
11Colorado~100K0.69×
12Washington~100K0.66×
13Utah~60K0.66×
14Arizona~100K0.65×
15Oklahoma~70K0.65×
16Kansas~50K0.64×
17New Mexico~30K0.64×
18Oregon~70K0.62×
19Texas~500K0.60×
20Washington, District of Columbia~20K0.60×
21Nevada~60K0.59×
22Mississippi~50K0.59×
23Arkansas~50K0.59×
24Missouri~90K0.58×
25Louisiana~70K0.57×
26Maine~20K0.57×
27Delaware~20K0.57×
28Illinois~200K0.55×
29Indiana~100K0.54×
30Hawaii~20K0.54×
31New Hampshire~20K0.53×
32Virginia~100K0.52×
33West Virginia~20K0.52×
34Florida~300K0.51×
35Michigan~100K0.51×
36Georgia~200K0.50×
37North Carolina~200K0.50×
38Tennessee~100K0.50×
39Alabama~70K0.50×
40Kentucky~60K0.50×
41Rhode Island~20K0.50×
42California~500K0.49×
43Massachusetts~90K0.48×
44Ohio~100K0.47×
45South Carolina~70K0.47×
46Maryland~80K0.46×
47Connecticut~50K0.46×
48Pennsylvania~100K0.45×
49New York~200K0.44×
50New Jersey~100K0.44×
Fig. 06

Affinity by region

Affinity by region — North Dakota, United States
0.44×1.00×18.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Dakota audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Dakota audience
#·InterestCategoryAffinity×
01Xcel EnergyHome & Garden9.43×
02Arnold SchwarzeneggerMovies & TV4.81×
03Weather forecastingHome & Garden4.41×
04Renewable energyBusiness & Career4.31×
05FedExBusiness & Career3.17×
06Tractor Supply CompanyShopping3.03×
07Solar energyHome & Garden2.83×
08American AirlinesTravel & Leisure2.67×
09Mortgage loansBusiness & Career2.47×
10PinterestInternet & Social Media2.16×
11Nonprofit organizationPolitics & Society1.99×
12SubwayFood & Beverages1.97×
13LivestockPets & Animals1.84×
14Donald TrumpPolitics & Society1.83×
15MSNNews1.83×
16RedditInternet & Social Media1.75×
17NatureHome & Garden1.65×
18BarbecueFood & Beverages1.65×
19BarsTravel & Leisure1.61×
20FurnitureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Dakota audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Dakota audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
Community OrientationOPEN1.78×
Convenience OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Dakota audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.80×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Dakota have in United States?

North Dakota has an estimated audience of 9,937,466 people in United States, concentrated in California and Texas.

02

What is the gender split and age of North Dakota fans?

46.4% of North Dakota fans are female, 53.6% are male, with an average age of 45.5 years.

03

Which brands do North Dakota fans like most?

North Dakota fans show strongest brand affinity for American Airlines (2.67×), Renewable energy (4.31×), and Donald Trump (1.83×) over the country average.

04

Where do North Dakota fans live in United States?

North Dakota fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and North Dakota (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do North Dakota fans also like?

Beyond North Dakota itself, the audience over-indexes on Renewable energy (4.31×), Donald Trump (1.83×), Pinterest (2.16×), and FedEx (3.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Dakota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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