Rascasse Audience Intelligence

Minneapolis–Saint Paul Audience in United States

Name: Minneapolis–Saint Paul — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Minneapolis–Saint Paul in United States — modelled from more than twelve digital signal sources. Minneapolis–Saint Paul has an estimated audience of 6,888,394 people in United States.

#333among POI in United States #435in Travel & Leisure

The average Minneapolis–Saint Paul fan in United States is 42.5 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Xcel Energy, University of Minnesota, Kwik Trip, with strongest over-indexing on Xcel Energy (17.62× the country average).

Demographically, the Minneapolis–Saint Paul audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minneapolis–Saint Paul fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Xcel Energy.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minneapolis–Saint Paul profile in United States.

Audience size

6.9M

in United States

Gender

58.0%♀

42.0% male

Age

42.5

average years

Country rank

#5095

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Minneapolis–Saint Paul fans

58.0% are female, 42.0% are male, average age 42.5.

Fig. 02

Gender split

58.0%

Female

42.0%

Male

Demographic split for Minneapolis–Saint Paul audience in United States
Metric	Value
Female	58.0%
Male	42.0%
Average age	42.5
Estimated audience size	6,888,394

Fig. 03

Age distribution

Age distribution of the Minneapolis–Saint Paul audience in United States
Age bracket	Share	%
16-19		13%
20-29		17%
30-39		20%
40-49		23%
50+		28%

Fig. 04

Worldwide distribution

82.5%

of the worldwide Minneapolis–Saint Paul audience comes from United States.

Worldwide audience distribution share by country for Minneapolis–Saint Paul
Country	Share
United States	82.5%
Canada	3.7%
United Kingdom	2.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minneapolis–Saint Paul audience in United States is strongest.

Fig. 05

Top regions by affinity

Minneapolis–Saint Paul fans by region: top regions in United States
#	Region	Reach	×
01	Minnesota	~1.5M	12.68×
02	Wisconsin	~200K	2.12×
03	North Dakota	~30K	1.96×
04	South Dakota	~20K	1.41×
05	Iowa	~80K	1.37×
06	Illinois	~200K	1.07×
07	Washington, District of Columbia	~20K	1.02×
08	Nebraska	~30K	0.99×
09	Alaska	~10K	0.97×
10	Montana	~20K	0.95×
11	Kansas	~50K	0.90×
12	Missouri	~90K	0.84×
13	New Hampshire	~20K	0.84×
14	Vermont	~10K	0.83×
15	Massachusetts	~100K	0.76×
16	Colorado	~80K	0.76×
17	Oklahoma	~60K	0.75×
18	Pennsylvania	~200K	0.72×
19	Connecticut	~50K	0.72×
20	Washington	~100K	0.71×
21	Oregon	~60K	0.71×
22	New York	~300K	0.70×
23	Maine	~20K	0.70×
24	Rhode Island	~20K	0.70×
25	Michigan	~100K	0.69×
26	Indiana	~90K	0.69×
27	New Mexico	~20K	0.69×
28	California	~500K	0.68×
29	Idaho	~20K	0.68×
30	Delaware	~10K	0.68×
31	Ohio	~100K	0.67×
32	Maryland	~80K	0.67×
33	Utah	~40K	0.67×
34	Virginia	~100K	0.65×
35	Arkansas	~40K	0.65×
36	Louisiana	~60K	0.64×
37	West Virginia	~20K	0.64×
38	New Jersey	~100K	0.63×
39	Tennessee	~90K	0.63×
40	Kentucky	~50K	0.63×
41	Hawaii	~20K	0.63×
42	Texas	~400K	0.61×
43	Georgia	~100K	0.61×
44	Arizona	~90K	0.61×
45	North Carolina	~100K	0.60×
46	Nevada	~40K	0.58×
47	Mississippi	~30K	0.57×
48	Alabama	~50K	0.56×
49	Florida	~300K	0.55×
50	South Carolina	~60K	0.54×

Affinity by region — Minneapolis–Saint Paul, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minneapolis–Saint Paul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minneapolis–Saint Paul audience
#	Interest	Category	×
01	Xcel Energy	Home & Garden	17.62×
02	University of Minnesota	Business & Career	16.00×
03	Edina Realty	Home & Garden	12.18×
04	Minnesota United FC	Sports	12.10×
05	Sun Country Airlines	Travel & Leisure	10.18×
06	Star Tribune	News	6.90×
07	Kwik Trip	Shopping	5.95×
08	Hy-Vee	Shopping	3.67×
09	Minnesota Wild	Sports	3.13×
10	Minnesota Timberwolves	Sports	2.81×
11	National Weather Service	Home & Garden	2.80×
12	Minnesota Vikings	Sports	2.48×
13	Diaper bag	Kids & Family	2.47×
14	Real property	Home & Garden	1.92×
15	Culver's	Food & Beverages	1.89×
16	MSN	News	1.83×
17	Planet Fitness	Sports	1.81×
18	CBS Sports	Movies & TV	1.75×
19	Brewing	Food & Beverages	1.65×
20	Instant messaging	Internet & Social Media	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minneapolis–Saint Paul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Minneapolis–Saint Paul audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.04×
Community Orientation	OPEN	1.66×
Early Adopter Mentality	POWER	1.49×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Minneapolis–Saint Paul audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.67×
Pet Ownership	JOY	0.76×
Sustainability	BALANCE	0.77×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Minneapolis–Saint Paul have in United States?

Minneapolis–Saint Paul has an estimated audience of 6,888,394 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minneapolis–Saint Paul fans?

58.0% of Minneapolis–Saint Paul fans are female, 42.0% are male, with an average age of 42.5 years.

Which brands do Minneapolis–Saint Paul fans like most?

Minneapolis–Saint Paul fans show strongest brand affinity for Xcel Energy (17.62×), University of Minnesota (16×), and Kwik Trip (5.95×) over the country average.

Where do Minneapolis–Saint Paul fans live in United States?

Minneapolis–Saint Paul fans in United States are most concentrated in Minnesota (reach ~1.5M), California (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Minneapolis–Saint Paul fans also like?

Beyond Minneapolis–Saint Paul itself, the audience over-indexes on University of Minnesota (16×), Kwik Trip (5.95×), MSN (1.83×), and Planet Fitness (1.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minneapolis–Saint Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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