Minneapolis–Saint Paul Audience in United States

Minneapolis–Saint Paul logo

Minneapolis–Saint Paul has an estimated audience of 6,888,394 people in United States. 58.0% are female, 42.0% are male, average age 42.5. Top regions: Minnesota, California, Texas. Top brand affinities: Goop, Grinch, Israel, Google Home, Governor of Michigan.

The average Minneapolis–Saint Paul fan in United States is 42.5 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Goop, Grinch, Israel, with strongest over-indexing on Goop (14.62× the country average). Demographically, the Minneapolis–Saint Paul audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Minneapolis–Saint Paul fans

Demographic split for Minneapolis–Saint Paul audience in United States
MetricValue
Female58.0%
Male42.0%
Average age42.5
Estimated audience size6,888,394

Audience persona

The typical Minneapolis–Saint Paul fan in United States is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Minneapolis–Saint Paul in United States
RegionReachAffinity
Minnesota1,154,20711.69×
California531,3390.7×
Texas386,2190.65×
New York286,2390.74×
Florida268,1240.57×
Illinois256,0891.12×
Wisconsin224,1962.16×
Pennsylvania175,9550.76×
Ohio145,1630.68×
Georgia135,4800.64×
Michigan127,0580.71×
North Carolina123,7540.6×
Virginia109,8660.65×
New Jersey108,5550.62×
Washington102,5400.74×
Massachusetts102,1650.75×
Missouri98,3410.89×
Indiana88,6280.7×
Tennessee88,5620.64×
Arizona87,7560.62×
Colorado87,0010.8×
Iowa82,6191.46×
Maryland78,0940.66×
Oklahoma58,8430.77×
Louisiana55,2780.62×
South Carolina54,5380.53×
Oregon54,1060.69×
Kansas53,3200.98×
Alabama50,5990.53×
Connecticut49,0850.71×
Kentucky48,0740.56×
Utah40,7140.66×
Nevada37,3050.56×
Nebraska34,5231×
Arkansas33,1850.58×
North Dakota28,4582.01×
Mississippi27,5310.49×
South Dakota24,4631.54×
New Hampshire23,2110.86×
Washington, District of Columbia21,9581.06×
Idaho21,4810.62×
New Mexico20,7260.6×
Montana19,6791.03×
West Virginia16,3260.51×
Hawaii14,6840.5×
Maine14,2540.58×
Alaska14,0560.95×
Rhode Island12,3950.57×
Delaware10,8720.57×
Vermont8,8510.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minneapolis–Saint Paul audience
BrandAffinityCategory
Goop14.62×Internet & Social Media
Grinch5.69×Movies & TV
Israel2.88×Travel & Leisure
Google Home8.8×Technology & Electronics
Governor of Michigan10.03×Politics & Society
Wok8.64×Food & Beverages
No Escape (1994 film)14.3×Movies & TV
Vocal harmony5.64×Music & Radio
Grace Slick10.58×Music & Radio
headspace11.18×Health
Hibachi9.39×Food & Beverages
Cherish (group)10.17×Music & Radio
Guitarist (magazine)8.95×Music & Radio
Gift registry9.81×Kids & Family
TV Fanatic7.77×Movies & TV
El Paso County, Colorado9.35×Travel & Leisure
Ira Glass12.54×Music & Radio
Notre Dame Fighting Irish women's basketball7.16×Sports
Hipster6.92×Politics & Society
Fairy godmother5.12×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minneapolis–Saint Paul audience
TraitClusterScore
Community OrientationOPEN1.4
ExtroversionTHRILL1.37
PatriotismCONSERVATISM1.37
TravellingTHRILL1.13
Sports ActivityPOWER1.13
DIY MentalityTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Minneapolis–Saint Paul
CountryShare
United States82.5%
Canada3.7%
United Kingdom2.2%

See Minneapolis–Saint Paul audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Minneapolis–Saint Paul have in United States?

Minneapolis–Saint Paul has an estimated audience of 6,888,394 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minneapolis–Saint Paul fans?

58.0% of Minneapolis–Saint Paul fans are female, 42.0% are male, with an average age of 42.5 years.

Which brands do Minneapolis–Saint Paul fans like most?

Minneapolis–Saint Paul fans show strongest brand affinity for Goop (14.62×), Grinch (5.69×), and Israel (2.88×) over the country average.

Where do Minneapolis–Saint Paul fans live in United States?

Minneapolis–Saint Paul fans in United States are most concentrated in Minnesota (reach 1,154,207), California (reach 531,339), and Texas (reach 386,219). These three regions account for the largest share of the active audience.

What other brands do Minneapolis–Saint Paul fans also like?

Beyond Minneapolis–Saint Paul itself, the audience over-indexes on Grinch (5.69×), Israel (2.88×), Google Home (8.8×), and Governor of Michigan (10.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minneapolis–Saint Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.