Rascasse Audience Intelligence

Minneapolis Audience in United States

A data profile of the people who buy, follow and care about Minneapolis in United States — modelled from more than twelve digital signal sources. Minneapolis has an estimated audience of 11,341,541 people in United States.

#7among Department store in United States#2068among Topic in United States#279in Travel & Leisure

The average Minneapolis fan in United States is 42.3 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Shabby chic, Xcel Energy, Planet Fitness, with strongest over-indexing on Shabby chic (19.77× the country average).

Demographically, the Minneapolis audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minneapolis fan in United States is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Shabby chic.

Category: Travel & Leisure · Type: Topic · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minneapolis profile in United States.

Audience size
11.3M
in United States
Gender
60.8%♀
39.2% male
Age
42.3
average years
Country rank
#3162
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minneapolis fans

60.8% are female, 39.2% are male, average age 42.3.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Minneapolis audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.3
Estimated audience size11,341,541
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Minneapolis audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

73.7%

of the worldwide Minneapolis audience comes from United States.

Worldwide audience distribution share by country for Minneapolis
CountryShare
United States73.7%
Taiwan7.3%
Japan3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minneapolis audience in United States is strongest.

Fig. 05

Top regions by affinity

Minneapolis fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~1.5M9.85×
02North Dakota~70K3.13×
03South Dakota~60K2.31×
04Iowa~200K1.75×
05Wisconsin~300K1.68×
06Nebraska~70K1.27×
07Washington, District of Columbia~40K1.06×
08Illinois~400K1.04×
09Kansas~90K1.01×
10Montana~30K0.96×
11Alaska~20K0.89×
12Colorado~200K0.87×
13Washington~200K0.86×
14Vermont~20K0.83×
15Missouri~200K0.82×
16Oregon~100K0.82×
17Massachusetts~200K0.81×
18New York~500K0.79×
19Indiana~200K0.73×
20Idaho~40K0.71×
21Michigan~200K0.70×
22Virginia~200K0.69×
23Maryland~100K0.69×
24Maine~30K0.69×
25California~900K0.68×
26Connecticut~80K0.68×
27Utah~70K0.68×
28New Jersey~200K0.67×
29Arizona~200K0.67×
30Nevada~70K0.66×
31Texas~600K0.65×
32New Mexico~40K0.65×
33Ohio~200K0.64×
34Georgia~200K0.64×
35North Carolina~200K0.64×
36New Hampshire~30K0.64×
37Florida~500K0.63×
38Pennsylvania~200K0.63×
39Tennessee~100K0.63×
40Arkansas~60K0.63×
41Kentucky~90K0.62×
42Oklahoma~80K0.62×
43Rhode Island~20K0.62×
44Hawaii~30K0.58×
45South Carolina~90K0.52×
46Louisiana~70K0.51×
47Delaware~20K0.51×
48West Virginia~30K0.49×
49Alabama~80K0.47×
50Mississippi~40K0.44×
Fig. 06

Affinity by region

Affinity by region — Minneapolis, United States
0.44×1.00×9.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minneapolis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minneapolis audience
#·InterestCategoryAffinity×
01Shabby chicHome & Garden19.77×
02Xcel EnergyHome & Garden7.10×
03X GamesSports3.66×
04Los Angeles ClippersSports3.06×
05Minnesota TimberwolvesSports2.60×
06Diaper bagKids & Family2.22×
07Minnesota VikingsSports2.07×
08DoughFood & Beverages1.84×
09Five BelowShopping1.81×
10PhilanthropyArts & Culture1.78×
11Philadelphia EaglesSports1.77×
12Real propertyHome & Garden1.72×
13Chicago BearsSports1.69×
14Planet FitnessSports1.56×
15Trader Joe'sShopping1.54×
16UniversityBusiness & Career1.54×
17LodgingTravel & Leisure1.54×
18InnovationBusiness & Career1.53×
19GeneticsKids & Family1.51×
20Ace HardwareHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minneapolis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minneapolis audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
PatriotismCONSERVATISM1.33×
Career OrientationPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minneapolis audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Pet OwnershipJOY0.83×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minneapolis have in United States?

Minneapolis has an estimated audience of 11,341,541 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Minneapolis fans?

60.8% of Minneapolis fans are female, 39.2% are male, with an average age of 42.3 years.

03

Which brands do Minneapolis fans like most?

Minneapolis fans show strongest brand affinity for Shabby chic (19.77×), Xcel Energy (7.1×), and Planet Fitness (1.56×) over the country average.

04

Where do Minneapolis fans live in United States?

Minneapolis fans in United States are most concentrated in Minnesota (reach ~1.5M), California (reach ~900K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Minneapolis fans also like?

Beyond Minneapolis itself, the audience over-indexes on Xcel Energy (7.1×), Planet Fitness (1.56×), Trader Joe's (1.54×), and University (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Minneapolis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minneapolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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