Minneapolis Audience in United States

Minneapolis logo

Minneapolis has an estimated audience of 11,341,541 people in United States. 60.8% are female, 39.2% are male, average age 42.3. Top regions: Minnesota, California, Texas. Top brand affinities: Israel, Combat sport, Bank account, Kansas, Jesse Plemons.

The average Minneapolis fan in United States is 42.3 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Israel, Combat sport, Bank account, with strongest over-indexing on Israel (2.41× the country average). Demographically, the Minneapolis audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Department store

Demographics of Minneapolis fans

Demographic split for Minneapolis audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.3
Estimated audience size11,341,541

Audience persona

The typical Minneapolis fan in United States is more female, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Minneapolis in United States
RegionReachAffinity
Minnesota1,582,4199.74×
California845,4690.68×
Texas669,1360.69×
Florida479,1440.62×
New York473,5740.75×
Illinois426,3071.13×
Wisconsin295,6791.73×
Georgia226,8260.65×
North Carolina221,7510.65×
Ohio220,8510.63×
Pennsylvania213,6070.56×
Michigan205,4270.69×
Virginia195,0490.71×
Washington192,3120.85×
Iowa186,0231.99×
New Jersey172,3670.6×
Colorado165,3030.92×
Missouri162,6350.89×
Massachusetts160,7480.72×
Arizona155,3170.67×
Indiana153,5220.74×
Tennessee143,8080.63×
Maryland121,4500.62×
Oregon97,0500.75×
South Carolina86,6870.51×
North Dakota86,0953.7×
Kansas83,1970.93×
Nebraska80,9181.42×
Kentucky80,2020.56×
Oklahoma77,2490.61×
Nevada75,0730.68×
Louisiana73,8440.5×
Utah69,2390.68×
Alabama68,1980.43×
South Dakota67,6452.58×
Connecticut66,7160.59×
Arkansas54,6860.59×
Mississippi38,8880.42×
Idaho38,7340.68×
New Mexico34,3130.6×
Washington, District of Columbia33,4750.98×
Montana31,5771×
Hawaii25,9010.53×
New Hampshire22,5970.51×
Maine21,8070.54×
Alaska19,3460.8×
West Virginia19,0900.36×
Rhode Island17,7770.49×
Delaware13,4680.43×
Vermont12,0140.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minneapolis audience
BrandAffinityCategory
Israel2.41×Travel & Leisure
Combat sport1.57×Sports
Bank account1.92×Business & Career
Kansas1.55×Travel & Leisure
Jesse Plemons2.02×Movies & TV
Jeep Wagoneer3.22×Cars & Mobility
Nebraska Cornhuskers football1.7×Sports
Urban horticulture1.68×Home & Garden
Noodle (Gorillaz)1.63×Music & Radio
Jeep Grand Cherokee (WJ)2.76×Cars & Mobility
Nasal cavity3.6×Health
Nipsey Hussle2.47×Music & Radio
Acoustic music1.89×Music & Radio
Home staging2.15×Home & Garden
Consequence (rapper)2.57×Music & Radio
N1 road (South Africa)1.53×Travel & Leisure
Charlamagne Tha God3.51×Movies & TV
Notre Dame Fighting Irish football1.88×Sports
Julio Cesar Chavez Jr.2.61×Sports
Ellen Burstyn3.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minneapolis audience
TraitClusterScore
Early Adopter MentalityPOWER1.43
ExtroversionTHRILL1.42
Community OrientationOPEN1.38
Healthy LifestyleBALANCE1.29
Sports ActivityPOWER1.29
SustainabilityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Minneapolis
CountryShare
United States73.8%
Taiwan7.3%
Japan3.5%

See Minneapolis audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Minneapolis have in United States?

Minneapolis has an estimated audience of 11,341,541 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minneapolis fans?

60.8% of Minneapolis fans are female, 39.2% are male, with an average age of 42.3 years.

Which brands do Minneapolis fans like most?

Minneapolis fans show strongest brand affinity for Israel (2.41×), Combat sport (1.57×), and Bank account (1.92×) over the country average.

Where do Minneapolis fans live in United States?

Minneapolis fans in United States are most concentrated in Minnesota (reach 1,582,419), California (reach 845,469), and Texas (reach 669,136). These three regions account for the largest share of the active audience.

What other brands do Minneapolis fans also like?

Beyond Minneapolis itself, the audience over-indexes on Combat sport (1.57×), Bank account (1.92×), Kansas (1.55×), and Jesse Plemons (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minneapolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.