Minneapolis Audience in United States

Minneapolis has an estimated audience of 11,341,541 people in United States. 60.8% are female, 39.2% are male, average age 42.3. Top regions: Minnesota, California, Texas. Top brand affinities: Shabby chic, MSN, Xcel Energy, Los Angeles Clippers, New York Knicks.

The average Minneapolis fan in United States is 42.3 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Shabby chic, MSN, Xcel Energy, with strongest over-indexing on Shabby chic (12.26× the country average). Demographically, the Minneapolis audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Department store

Demographics of Minneapolis fans

Demographic split for Minneapolis audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.3
Estimated audience size11,341,541

Audience persona

The typical Minneapolis fan in United States is more female, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shabby chic.

Top regions in United States

Top regions ranked by reach for Minneapolis in United States
RegionReachAffinity
Minnesota1,582,4199.74×
California845,4690.68×
Texas669,1360.69×
Florida479,1440.62×
New York473,5740.75×
Illinois426,3071.13×
Wisconsin295,6791.73×
Georgia226,8260.65×
North Carolina221,7510.65×
Ohio220,8510.63×
Pennsylvania213,6070.56×
Michigan205,4270.69×
Virginia195,0490.71×
Washington192,3120.85×
Iowa186,0231.99×
New Jersey172,3670.6×
Colorado165,3030.92×
Missouri162,6350.89×
Massachusetts160,7480.72×
Arizona155,3170.67×
Indiana153,5220.74×
Tennessee143,8080.63×
Maryland121,4500.62×
Oregon97,0500.75×
South Carolina86,6870.51×
North Dakota86,0953.7×
Kansas83,1970.93×
Nebraska80,9181.42×
Kentucky80,2020.56×
Oklahoma77,2490.61×
Nevada75,0730.68×
Louisiana73,8440.5×
Utah69,2390.68×
Alabama68,1980.43×
South Dakota67,6452.58×
Connecticut66,7160.59×
Arkansas54,6860.59×
Mississippi38,8880.42×
Idaho38,7340.68×
New Mexico34,3130.6×
Washington, District of Columbia33,4750.98×
Montana31,5771×
Hawaii25,9010.53×
New Hampshire22,5970.51×
Maine21,8070.54×
Alaska19,3460.8×
West Virginia19,0900.36×
Rhode Island17,7770.49×
Delaware13,4680.43×
Vermont12,0140.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minneapolis audience
BrandAffinityCategory
Shabby chic12.26×Home & Garden
MSN3.48×News
Xcel Energy10.95×Home & Garden
Los Angeles Clippers6.44×Sports
New York Knicks5.32×Sports
Planet Fitness2.58×Sports
Diaper bag4.26×Kids & Family
Great Clips3.74×Beauty & Wellness
Staples (Canada)3.21×Business & Career
Minnesota Vikings4.15×Sports
Hobby Lobby2.13×Home & Garden
Nature1.51×Home & Garden
Happiness1.53×Health
Chicago Bulls3.09×Sports
Do it yourself (DIY)1.56×Home & Garden
Best Buy1.8×Shopping
Anthropologie2.81×Shopping
Chicago Bears2.61×Sports
Los Angeles Lakers2.33×Sports
Dollar General1.74×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minneapolis audience
TraitClusterScore
Early Adopter MentalityPOWER1.43
ExtroversionTHRILL1.42
Community OrientationOPEN1.38
Healthy LifestyleBALANCE1.29
Sports ActivityPOWER1.29
SustainabilityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Minneapolis
CountryShare
United States73.8%
Taiwan7.3%
Japan3.5%

See Minneapolis audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Minneapolis have in United States?

Minneapolis has an estimated audience of 11,341,541 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minneapolis fans?

60.8% of Minneapolis fans are female, 39.2% are male, with an average age of 42.3 years.

Which brands do Minneapolis fans like most?

Minneapolis fans show strongest brand affinity for Shabby chic (12.26×), MSN (3.48×), and Xcel Energy (10.95×) over the country average.

Where do Minneapolis fans live in United States?

Minneapolis fans in United States are most concentrated in Minnesota (reach 1,582,419), California (reach 845,469), and Texas (reach 669,136). These three regions account for the largest share of the active audience.

What other brands do Minneapolis fans also like?

Beyond Minneapolis itself, the audience over-indexes on MSN (3.48×), Xcel Energy (10.95×), Los Angeles Clippers (6.44×), and New York Knicks (5.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minneapolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.