Rascasse Audience Intelligence

WCCO-TV Audience in United States

A data profile of the people who buy, follow and care about WCCO-TV in United States — modelled from more than twelve digital signal sources. WCCO-TV has an estimated audience of 1,240,942 people in United States.

#227among TV Channel in United States#3520in Movies & TV

The average WCCO-TV fan in United States is 45.0 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Star Tribune, Xcel Energy, City Bank, with strongest over-indexing on Star Tribune (31.21× the country average).

Demographically, the WCCO-TV audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WCCO-TV fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Star Tribune.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WCCO-TV profile in United States.

Audience size
1.2M
in United States
Gender
60.6%♀
39.4% male
Age
45.0
average years
Country rank
#20366
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WCCO-TV

60.6% are female, 39.4% are male, average age 45.0.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for WCCO-TV audience in United States
MetricValue
Female60.6%
Male39.4%
Average age45.0
Estimated audience size1,240,942
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the WCCO-TV audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4925%
50+33%
Fig. 04

Worldwide distribution

99.5%

of the worldwide WCCO-TV audience comes from United States.

Worldwide audience distribution share by country for WCCO-TV
CountryShare
United States99.5%
China0.1%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WCCO-TV audience in United States is strongest.

Fig. 05

Top regions by affinity

WCCO-TV fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~500K29.27×
02Iowa~30K2.90×
03Wisconsin~30K1.56×
04South Dakota~4K1.38×
05North Dakota~3K1.27×
06Nebraska~7K1.10×
07Alaska~3K0.96×
08Vermont~2K0.96×
09West Virginia~5K0.94×
10Rhode Island~4K0.94×
11Montana~3K0.94×
12Delaware~3K0.94×
13Maine~4K0.93×
14Mississippi~9K0.92×
15Idaho~6K0.92×
16Hawaii~5K0.92×
17New Hampshire~5K0.92×
18Utah~10K0.91×
19Arkansas~9K0.91×
20New Mexico~6K0.91×
21Washington, District of Columbia~3K0.90×
22Oklahoma~10K0.89×
23Kansas~9K0.89×
24Kentucky~10K0.88×
25Connecticut~10K0.88×
26South Carolina~20K0.87×
27Louisiana~10K0.87×
28Alabama~10K0.86×
29Oregon~10K0.85×
30New Jersey~30K0.84×
31Massachusetts~20K0.84×
32Indiana~20K0.83×
33Nevada~10K0.83×
34Maryland~20K0.82×
35Missouri~20K0.82×
36Tennessee~20K0.81×
37Colorado~20K0.79×
38Pennsylvania~30K0.78×
39North Carolina~30K0.76×
40Michigan~20K0.76×
41Virginia~20K0.76×
42Arizona~20K0.75×
43Washington~20K0.74×
44Ohio~30K0.73×
45Georgia~30K0.69×
46Illinois~30K0.63×
47New York~40K0.57×
48Texas~60K0.54×
49Florida~40K0.53×
50California~70K0.48×
Fig. 06

Affinity by region

Affinity by region — WCCO-TV, United States
0.48×1.00×29.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WCCO-TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WCCO-TV audience
#·InterestCategoryAffinity×
01Star TribuneNews31.21×
02Minnesota United FCSports30.02×
03Xcel EnergyHome & Garden23.91×
04University of MinnesotaBusiness & Career17.46×
05BarbourFashion & Accessoires16.05×
06City BankBusiness & Career11.41×
07Minnesota WildSports6.86×
08Kwik TripShopping6.34×
09CholesterolFood & Beverages6.14×
10Minnesota TimberwolvesSports6.05×
11Minnesota VikingsSports5.88×
12Renewable energyBusiness & Career4.19×
13Sustainable energyHome & Garden3.54×
14FedExBusiness & Career3.23×
15CBS NewsMovies & TV3.01×
16Mortgage loansBusiness & Career2.83×
17MSNNews2.75×
18PinterestInternet & Social Media2.01×
19AirbnbTravel & Leisure1.96×
20FurnitureHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WCCO-TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WCCO-TV audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.88×
Convenience OrientationPREMIUM1.78×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WCCO-TV audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.82×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WCCO-TV have in United States?

WCCO-TV has an estimated audience of 1,240,942 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of WCCO-TV fans?

60.6% of WCCO-TV fans are female, 39.4% are male, with an average age of 45.0 years.

03

Which brands do WCCO-TV fans like most?

WCCO-TV fans show strongest brand affinity for Star Tribune (31.21×), Xcel Energy (23.91×), and City Bank (11.41×) over the country average.

04

Where do WCCO-TV fans live in United States?

WCCO-TV fans in United States are most concentrated in Minnesota (reach ~500K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do WCCO-TV fans also like?

Beyond WCCO-TV itself, the audience over-indexes on Xcel Energy (23.91×), City Bank (11.41×), Minnesota United FC (30.02×), and Minnesota Vikings (5.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for WCCO-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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