WCCO-TV Audience in United States
WCCO-TV has an estimated audience of 1,242,586 people in United States. 60.6% are female, 39.4% are male, average age 45.0. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, MSN, Xcel Energy, Star Tribune.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, MSN, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the WCCO-TV audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Category: Movies & TV · Type: TV Channel
Demographics of WCCO-TV fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 45.0 |
| Estimated audience size | 1,242,586 |
Audience persona
The typical WCCO-TV fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| MSN | 6.7× | News |
| Xcel Energy | 27.28× | Home & Garden |
| Star Tribune | 28.95× | News |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Minnesota Vikings | 8.01× | Sports |
| Barbour | 20× | Fashion & Accessoires |
| Great Clips | 4.96× | Beauty & Wellness |
| University of Minnesota | 18.52× | Business & Career |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Minnesota Timberwolves | 5.92× | Sports |
| Kwik Trip | 7.32× | Shopping |
| Minnesota United FC | 23.68× | Sports |
| Minnesota Wild | 6.86× | Sports |
| Staples (Canada) | 2.92× | Business & Career |
| PSV Eindhoven | 20× | Sports |
| Cholesterol | 4.76× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.42 |
| Price Sensitivity | PREMIUM | 1.16 |
| Sports Activity | POWER | 1.13 |
| Extroversion | THRILL | 1.08 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.5% |
| China | 0.1% |
| United Kingdom | 0.1% |
See WCCO-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WCCO-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.