WCCO-TV Audience in United States

WCCO-TV has an estimated audience of 1,242,586 people in United States. 60.6% are female, 39.4% are male, average age 45.0. Top brand affinities: Product design, Stamp collecting, UK garage, Israel, Minnesota.
Top brand affinities include Product design, Stamp collecting, UK garage, with strongest over-indexing on Product design (5.35× the country average). Demographically, the WCCO-TV audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Category: Movies & TV · Type: TV Channel
Demographics of WCCO-TV fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 45.0 |
| Estimated audience size | 1,242,586 |
Audience persona
The typical WCCO-TV fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 5.35× | Business & Career |
| Stamp collecting | 9.84× | Home & Garden |
| UK garage | 11.09× | Music & Radio |
| Israel | 2.32× | Travel & Leisure |
| Minnesota | 1.72× | Travel & Leisure |
| Alaska | 1.51× | Travel & Leisure |
| Pro-Ject | 3.48× | Music & Radio |
| Nasal cavity | 6.86× | Health |
| Jesse Plemons | 2.56× | Movies & TV |
| Notre Dame Fighting Irish women's basketball | 7.32× | Sports |
| James Butler (American football) | 23.68× | Sports |
| La Opinión | 4.67× | News |
| Historic site | 2.76× | Arts & Culture |
| Kodansha | 15.35× | Literature |
| Jeep Wagoneer | 3.09× | Cars & Mobility |
| Glossier | 2.64× | Beauty & Wellness |
| Home staging | 2.38× | Home & Garden |
| JamBase | 4.72× | Music & Radio |
| Oliver Platt | 3.36× | Movies & TV |
| Corona (band) | 2.25× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.42 |
| Price Sensitivity | PREMIUM | 1.16 |
| Sports Activity | POWER | 1.13 |
| Extroversion | THRILL | 1.08 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.5% |
| China | 0.1% |
| United Kingdom | 0.1% |
See WCCO-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WCCO-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.