WCCO-TV Audience in United States

WCCO-TV logo

WCCO-TV has an estimated audience of 1,242,586 people in United States. 60.6% are female, 39.4% are male, average age 45.0. Top brand affinities: Product design, Stamp collecting, UK garage, Israel, Minnesota.

Top brand affinities include Product design, Stamp collecting, UK garage, with strongest over-indexing on Product design (5.35× the country average). Demographically, the WCCO-TV audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Category: Movies & TV · Type: TV Channel

Demographics of WCCO-TV fans

Demographic split for WCCO-TV audience in United States
MetricValue
Female60.6%
Male39.4%
Average age45.0
Estimated audience size1,242,586

Audience persona

The typical WCCO-TV fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Product design.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WCCO-TV audience
BrandAffinityCategory
Product design5.35×Business & Career
Stamp collecting9.84×Home & Garden
UK garage11.09×Music & Radio
Israel2.32×Travel & Leisure
Minnesota1.72×Travel & Leisure
Alaska1.51×Travel & Leisure
Pro-Ject3.48×Music & Radio
Nasal cavity6.86×Health
Jesse Plemons2.56×Movies & TV
Notre Dame Fighting Irish women's basketball7.32×Sports
James Butler (American football)23.68×Sports
La Opinión4.67×News
Historic site2.76×Arts & Culture
Kodansha15.35×Literature
Jeep Wagoneer3.09×Cars & Mobility
Glossier2.64×Beauty & Wellness
Home staging2.38×Home & Garden
JamBase4.72×Music & Radio
Oliver Platt3.36×Movies & TV
Corona (band)2.25×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WCCO-TV audience
TraitClusterScore
Community OrientationOPEN1.42
Price SensitivityPREMIUM1.16
Sports ActivityPOWER1.13
ExtroversionTHRILL1.08
Healthy LifestyleBALANCE1.07
Early Adopter MentalityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for WCCO-TV
CountryShare
United States99.5%
China0.1%
United Kingdom0.1%

See WCCO-TV audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for WCCO-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.