Rascasse Audience Intelligence

Newsday Audience in United States

A data profile of the people who buy, follow and care about Newsday in United States — modelled from more than twelve digital signal sources. Newsday has an estimated audience of 1,254,676 people in United States.

#619among Website / Newspaper / Magazine in United States#134in News

The average Newsday fan in United States is 45.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, North Carolina.

Top brand affinities include New York Post, Star Tribune, FlightAware, with strongest over-indexing on New York Post (34.07× the country average).

Demographically, the Newsday audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newsday fan in United States is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newsday profile in United States.

Audience size
1.3M
in United States
Gender
53.0%♀
47.0% male
Age
45.3
average years
Country rank
#20207
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Newsday

53.0% are female, 47.0% are male, average age 45.3.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Newsday audience in United States
MetricValue
Female53.0%
Male47.0%
Average age45.3
Estimated audience size1,254,676
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Newsday audience in United States
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4928%
50+32%
Fig. 04

Worldwide distribution

80.0%

of the worldwide Newsday audience comes from United States.

Worldwide audience distribution share by country for Newsday
CountryShare
United States80.0%
United Kingdom10.0%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newsday audience in United States is strongest.

Fig. 05

Top regions by affinity

Newsday fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M28.37×
02Delaware~8K2.22×
03Vermont~4K1.87×
04Florida~100K1.51×
05South Carolina~30K1.47×
06Connecticut~10K1.08×
07Washington, District of Columbia~4K1.04×
08North Carolina~40K1.03×
09New Jersey~30K0.99×
10Maine~4K0.96×
11New Hampshire~5K0.94×
12Virginia~30K0.83×
13South Dakota~2K0.81×
14Rhode Island~3K0.80×
15North Dakota~2K0.80×
16Alaska~2K0.76×
17Montana~3K0.73×
18Pennsylvania~30K0.72×
19Idaho~4K0.68×
20Mississippi~7K0.65×
21Arkansas~7K0.64×
22Nebraska~4K0.63×
23West Virginia~4K0.61×
24Oklahoma~9K0.60×
25New Mexico~4K0.60×
26Hawaii~3K0.58×
27Iowa~6K0.56×
28Maryland~10K0.53×
29Massachusetts~10K0.52×
30Kansas~5K0.51×
31Georgia~20K0.48×
32Utah~6K0.48×
33Alabama~8K0.47×
34Louisiana~8K0.46×
35Arizona~10K0.44×
36Kentucky~7K0.44×
37Nevada~5K0.44×
38Oregon~6K0.43×
39Missouri~8K0.37×
40Wisconsin~7K0.37×
41Colorado~7K0.36×
42Minnesota~7K0.36×
43Tennessee~9K0.35×
44Washington~9K0.35×
45Indiana~8K0.35×
46Michigan~10K0.30×
47Ohio~10K0.29×
48Illinois~10K0.25×
49Texas~20K0.20×
50California~30K0.19×
Fig. 06

Affinity by region

Affinity by region — Newsday, United States
0.19×1.00×28.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newsday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newsday audience
#·InterestCategoryAffinity×
01Star TribuneNews66.99×
02New York PostNews34.07×
03New York IslandersSports30.40×
04FlightAwareTravel & Leisure20.00×
05Ottawa SenatorsSports20.00×
06Calgary FlamesSports20.00×
07China AirlinesTravel & Leisure20.00×
08Chef BoyardeeFood & Beverages20.00×
09Etihad AirwaysTravel & Leisure19.35×
10TIAA–CREFBusiness & Career19.11×
11La SportivaFashion & Accessoires18.63×
12New York RangersSports13.97×
13Air IndiaTravel & Leisure12.76×
14Alyssa MilanoMovies & TV8.44×
15New York MetsSports7.14×
16Billy JoelMusic & Radio6.49×
17World SeriesSports6.20×
18Seattle MarinersSports6.15×
19Sustainable energyHome & Garden3.20×
20Trader Joe'sShopping2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newsday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newsday audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Career OrientationPOWER1.51×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newsday audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
MindfulnessBALANCE0.85×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newsday have in United States?

Newsday has an estimated audience of 1,254,676 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Newsday fans?

53.0% of Newsday fans are female, 47.0% are male, with an average age of 45.3 years.

03

Which brands do Newsday fans like most?

Newsday fans show strongest brand affinity for New York Post (34.07×), Star Tribune (66.99×), and FlightAware (20×) over the country average.

04

Where do Newsday fans live in United States?

Newsday fans in United States are most concentrated in New York (reach ~1M), Florida (reach ~100K), and North Carolina (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Newsday fans also like?

Beyond Newsday itself, the audience over-indexes on Star Tribune (66.99×), FlightAware (20×), New York Islanders (30.4×), and New York Rangers (13.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Newsday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Newsday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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