Backgammon Audience in United States

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Backgammon has an estimated audience of 452,015 people in United States. 38.5% are female, 61.5% are male, average age 40.1. Top regions: California, New York, Florida. Top brand affinities: Tables (board game), Capital (radio network), Atlas, Firestone Complete Auto Care, Disc dog.

The average Backgammon fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Tables (board game), Capital (radio network), Atlas, with strongest over-indexing on Tables (board game) (67.38× the country average). Demographically, the Backgammon audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Card game

Demographics of Backgammon fans

Demographic split for Backgammon audience in United States
MetricValue
Female38.5%
Male61.5%
Average age40.1
Estimated audience size452,015

Audience persona

The typical Backgammon fan in United States is more male, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Tables (board game).

Top regions in United States

Top regions ranked by reach for Backgammon in United States
RegionReachAffinity
California58,3401.17×
New York34,0801.35×
Florida34,0141.11×
Texas28,6340.74×
Pennsylvania16,7461.1×
New Jersey15,3811.34×
Michigan14,5581.23×
Illinois14,2790.95×
North Carolina13,9541.03×
Ohio12,6150.91×
Massachusetts12,5811.41×
Georgia11,5410.83×
Virginia10,9540.99×
Washington10,6001.17×
Arizona9,6231.04×
Indiana8,5651.04×
Colorado8,0551.13×
Maryland7,8351.01×
Wisconsin7,7491.14×
Tennessee6,8740.76×
Minnesota6,6391.03×
Missouri6,4840.89×
Oregon6,0791.17×
Connecticut5,5961.23×
Kentucky5,2020.92×
South Carolina5,0470.74×
Alabama4,5090.71×
Nevada3,8980.89×
Louisiana3,7950.65×
Utah3,7080.92×
Iowa3,4180.92×
Oklahoma3,3450.67×
Idaho3,1431.39×
Kansas2,4670.69×
Arkansas2,2320.6×
Nebraska2,2180.98×
New Mexico1,8730.83×
Vermont1,8152.29×
Washington, District of Columbia1,7591.29×
Rhode Island1,6821.17×
New Hampshire1,6510.93×
Maine1,5280.94×
Delaware1,5051.21×
Montana1,5041.2×
Hawaii1,4730.76×
Mississippi1,4110.38×
West Virginia1,3640.65×
South Dakota1,2571.2×
Wyoming7721.15×
North Dakota5540.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Backgammon audience
BrandAffinityCategory
Tables (board game)67.38×Games
Capital (radio network)15.04×Music & Radio
Atlas9.07×Music & Radio
Firestone Complete Auto Care10.08×Cars & Mobility
Disc dog67.2×Pets & Animals
Radio Capital221.35×Music & Radio
Starter49.54×
Dice9.7×Games
Leverage (TV series)16.16×Movies & TV
Carpool14.35×Cars & Mobility
Darts8.04×Sports
Pool (cue sports)7.71×Sports
Equipment14.35×Music & Radio
Jimmy Beans Wool51.17×Shopping
Best in Show18.58×Movies & TV
Visit Myrtle Beach, South Carolina15.74×Travel & Leisure
Philadelphia (magazine)7.65×News
Solitaire4.15×Games
Ravelry8.88×Internet & Social Media
Radio DeeJay76.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Backgammon audience
TraitClusterScore
Quality AwarenessPREMIUM1.3
Price SensitivityPREMIUM1.16
Luxury OrientationPREMIUM1.14
Design AffinityPREMIUM1.14
Social Media UsageJOY1.08
Risk AppetiteTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Backgammon
CountryShare
Iraq16.5%
United States12.7%
Romania6.0%

See Backgammon audiences in other countries

More Card game audiences in United States

Frequently asked questions

How many fans does Backgammon have in United States?

Backgammon has an estimated audience of 452,015 people in United States, concentrated in California and New York.

What is the gender split and age of Backgammon fans?

38.5% of Backgammon fans are female, 61.5% are male, with an average age of 40.1 years.

Which brands do Backgammon fans like most?

Backgammon fans show strongest brand affinity for Tables (board game) (67.38×), Capital (radio network) (15.04×), and Atlas (9.07×) over the country average.

Where do Backgammon fans live in United States?

Backgammon fans in United States are most concentrated in California (reach 58,340), New York (reach 34,080), and Florida (reach 34,014). These three regions account for the largest share of the active audience.

What other brands do Backgammon fans also like?

Beyond Backgammon itself, the audience over-indexes on Capital (radio network) (15.04×), Atlas (9.07×), Firestone Complete Auto Care (10.08×), and Disc dog (67.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Backgammon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.