Rascasse Audience Intelligence

Backgammon Audience in United States

A data profile of the people who buy, follow and care about Backgammon in United States — modelled from more than twelve digital signal sources. Backgammon has an estimated audience of 452,015 people in United States.

#11809among Topic in United States#867in Games

The average Backgammon fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Tables (board game), Capital (radio network), Atlas, with strongest over-indexing on Tables (board game) (67.38× the country average).

Demographically, the Backgammon audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Backgammon fan in United States is more male, around 40.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tables (board game).

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Backgammon profile in United States.

Audience size
452K
in United States
Gender
38.5%♀
61.5% male
Age
40.1
average years
Country rank
#38842
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Backgammon fans

38.5% are female, 61.5% are male, average age 40.1.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Backgammon audience in United States
MetricValue
Female38.5%
Male61.5%
Average age40.1
Estimated audience size452,015
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Backgammon audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3916%
40-4920%
50+26%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Backgammon audience comes from United States.

Worldwide audience distribution share by country for Backgammon
CountryShare
Iraq16.4%
United States12.6%
Romania5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Backgammon audience in United States is strongest.

Fig. 05

Top regions by affinity

Backgammon fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.25×
02Maine~3K1.73×
03Idaho~3K1.42×
04Massachusetts~10K1.33×
05New York~30K1.30×
06New Jersey~10K1.28×
07Washington, District of Columbia~2K1.26×
08Delaware~1K1.20×
09Oregon~6K1.19×
10Connecticut~5K1.19×
11Rhode Island~2K1.19×
12Montana~1K1.18×
13South Dakota~1K1.16×
14Wisconsin~8K1.15×
15Michigan~10K1.13×
16Minnesota~7K1.12×
17California~60K1.11×
18Washington~10K1.06×
19Colorado~7K1.05×
20Florida~30K1.04×
21New Hampshire~2K1.03×
22Pennsylvania~20K1.01×
23Maryland~8K1.00×
24Arizona~9K0.99×
25Virginia~10K0.97×
26North Carolina~10K0.95×
27Alaska<1K0.95×
28Indiana~8K0.94×
29Illinois~10K0.91×
30Nebraska~2K0.91×
31Missouri~7K0.90×
32Ohio~10K0.88×
33Kentucky~5K0.88×
34Iowa~3K0.87×
35Utah~3K0.84×
36North Dakota<1K0.84×
37Nevada~4K0.83×
38Tennessee~7K0.81×
39New Mexico~2K0.81×
40Hawaii~2K0.79×
41South Carolina~5K0.78×
42Georgia~10K0.77×
43Kansas~3K0.75×
44Oklahoma~4K0.73×
45Texas~30K0.70×
46Alabama~4K0.69×
47Louisiana~4K0.68×
48West Virginia~1K0.67×
49Arkansas~2K0.61×
50Mississippi~2K0.47×
Fig. 06

Affinity by region

Affinity by region — Backgammon, United States
0.47×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Backgammon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Backgammon audience
#·InterestCategoryAffinity×
01Radio CapitalMusic & Radio221.35×
02Radio DeeJayMusic & Radio76.01×
03Tables (board game)Games67.38×
04Disc dogPets & Animals67.20×
05Jimmy Beans WoolShopping51.17×
06StarterBrand49.54×
07Best in ShowMovies & TV18.58×
08Leverage (TV series)Movies & TV16.16×
09Visit Myrtle Beach, South CarolinaTravel & Leisure15.74×
10Capital (radio network)Music & Radio15.04×
11CarpoolCars & Mobility14.35×
12EquipmentMusic & Radio14.35×
13Firestone Complete Auto CareCars & Mobility10.08×
14DiceGames9.70×
15AtlasMusic & Radio9.07×
16RavelryInternet & Social Media8.88×
17DartsSports8.04×
18Pool (cue sports)Sports7.71×
19Philadelphia (magazine)News7.65×
20SolitaireGames4.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Backgammon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Backgammon audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.55×
Career OrientationPOWER1.30×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Backgammon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Community OrientationOPEN0.89×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Backgammon have in United States?

Backgammon has an estimated audience of 452,015 people in United States, concentrated in California and New York.

02

What is the gender split and age of Backgammon fans?

38.5% of Backgammon fans are female, 61.5% are male, with an average age of 40.1 years.

03

Which brands do Backgammon fans like most?

Backgammon fans show strongest brand affinity for Tables (board game) (67.38×), Capital (radio network) (15.04×), and Atlas (9.07×) over the country average.

04

Where do Backgammon fans live in United States?

Backgammon fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Backgammon fans also like?

Beyond Backgammon itself, the audience over-indexes on Capital (radio network) (15.04×), Atlas (9.07×), Firestone Complete Auto Care (10.08×), and Starter (49.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Backgammon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Backgammon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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