Rascasse Audience Intelligence

Carpool Audience in United States

A data profile of the people who buy, follow and care about Carpool in United States — modelled from more than twelve digital signal sources. Carpool has an estimated audience of 2,221,390 people in United States.

#220among TV series in United States#5980among Topic in United States#447in Cars & Mobility

The average Carpool fan in United States is 39.8 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include MKE Ankaragücü, Equipment, Riley!, with strongest over-indexing on MKE Ankaragücü (815.93× the country average).

Demographically, the Carpool audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carpool fan in United States is balanced, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for MKE Ankaragücü.

Category: Cars & Mobility · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carpool profile in United States.

Audience size
2.2M
in United States
Gender
51.5%♀
48.5% male
Age
39.8
average years
Country rank
#13092
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carpool fans

51.5% are female, 48.5% are male, average age 39.8.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Carpool audience in United States
MetricValue
Female51.5%
Male48.5%
Average age39.8
Estimated audience size2,221,390
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Carpool audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3925%
40-4923%
50+17%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Carpool audience comes from United States.

Worldwide audience distribution share by country for Carpool
CountryShare
United States28.1%
France7.9%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carpool audience in United States is strongest.

Fig. 05

Top regions by affinity

Carpool fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K8.70×
02Washington, District of Columbia~20K3.39×
03Maryland~60K1.54×
04California~300K1.31×
05Michigan~70K1.28×
06Texas~200K1.10×
07Hawaii~10K1.03×
08Washington~40K1.01×
09Florida~100K0.97×
10Arizona~40K0.96×
11North Carolina~60K0.95×
12Georgia~60K0.94×
13New Jersey~50K0.93×
14Utah~20K0.88×
15Massachusetts~40K0.87×
16Nevada~20K0.87×
17Alaska~4K0.87×
18Pennsylvania~60K0.86×
19Oklahoma~20K0.86×
20Delaware~5K0.85×
21Illinois~60K0.84×
22Kansas~10K0.84×
23New York~100K0.83×
24Indiana~30K0.83×
25Minnesota~30K0.83×
26Kentucky~20K0.83×
27Oregon~20K0.81×
28Connecticut~20K0.81×
29Arkansas~10K0.81×
30Louisiana~20K0.80×
31New Mexico~9K0.80×
32South Dakota~4K0.80×
33North Dakota~4K0.80×
34Vermont~3K0.80×
35Ohio~50K0.79×
36Tennessee~40K0.79×
37South Carolina~30K0.79×
38West Virginia~8K0.79×
39Missouri~30K0.78×
40Rhode Island~5K0.78×
41Mississippi~10K0.76×
42Nebraska~9K0.76×
43Alabama~20K0.75×
44Colorado~30K0.74×
45Idaho~8K0.74×
46New Hampshire~6K0.73×
47Montana~5K0.73×
48Maine~6K0.72×
49Wisconsin~20K0.71×
50Iowa~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Carpool, United States
0.71×1.00×8.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carpool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carpool audience
#·InterestCategoryAffinity×
01MKE AnkaragücüSports815.93×
02EquipmentMusic & Radio62.54×
03Riley!Music & Radio62.54×
04CharmerMusic & Radio62.54×
05Save FaceMusic & Radio43.08×
06CarpoolersMovies & TV36.12×
07Real-time ridesharingCars & Mobility22.84×
08CarsharingCars & Mobility19.33×
09TuroCars & Mobility13.98×
10WazeInternet & Social Media12.67×
11LyftCars & Mobility9.17×
12WaymoCars & Mobility8.21×
13UberCars & Mobility8.08×
14InstacartInternet & Social Media5.04×
15Enterprise Rent-A-CarCars & Mobility4.63×
16Google MapsInternet & Social Media3.42×
17Macy'sShopping2.31×
18Kohl'sShopping2.08×
19Target CorporationShopping2.02×
20FIFA World Cup 2026Sports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carpool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carpool audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN4.34×
Family OrientationCONSERVATISM1.68×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carpool audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
Healthy LifestyleBALANCE1.02×
SpiritualityBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carpool have in United States?

Carpool has an estimated audience of 2,221,390 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Carpool fans?

51.5% of Carpool fans are female, 48.5% are male, with an average age of 39.8 years.

03

Which brands do Carpool fans like most?

Carpool fans show strongest brand affinity for MKE Ankaragücü (815.93×), Equipment (62.54×), and Riley! (62.54×) over the country average.

04

Where do Carpool fans live in United States?

Carpool fans in United States are most concentrated in Virginia (reach ~500K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Carpool fans also like?

Beyond Carpool itself, the audience over-indexes on Equipment (62.54×), Riley! (62.54×), Carsharing (19.33×), and Uber (8.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Carpool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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