Carpool Audience in United States

Carpool logo

Carpool has an estimated audience of 2,221,390 people in United States. 51.5% are female, 48.5% are male, average age 39.8. Top regions: California, Virginia, Texas. Top brand affinities: MKE Ankaragücü, Equipment, Riley!, Carsharing, Save Face.

The average Carpool fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include MKE Ankaragücü, Equipment, Riley!, with strongest over-indexing on MKE Ankaragücü (815.93× the country average). Demographically, the Carpool audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: TV series

Demographics of Carpool fans

Demographic split for Carpool audience in United States
MetricValue
Female51.5%
Male48.5%
Average age39.8
Estimated audience size2,221,390

Audience persona

The typical Carpool fan in United States is balanced, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for MKE Ankaragücü.

Top regions in United States

Top regions ranked by reach for Carpool in United States
RegionReachAffinity
California380,9621.56×
Virginia364,6296.74×
Texas234,0561.23×
Florida167,9511.12×
New York115,3370.93×
Michigan78,7071.35×
Georgia70,0221.02×
Pennsylvania69,7730.93×
Illinois66,3880.9×
North Carolina65,6670.98×
Maryland61,3691.61×
Ohio58,9660.86×
New Jersey57,7991.02×
Washington51,4791.16×
Arizona47,6901.05×
Massachusetts42,9780.98×
Tennessee36,4280.82×
Indiana33,6630.83×
Missouri29,4800.82×
Colorado28,8900.83×
Minnesota28,2250.89×
South Carolina26,9780.81×
Wisconsin24,6950.74×
Alabama23,1600.75×
Louisiana22,5430.79×
Oregon22,1650.87×
Kentucky22,1600.8×
Oklahoma21,8650.89×
Nevada20,2190.94×
Connecticut18,9230.85×
Utah18,5630.93×
Washington, District of Columbia17,3892.6×
Arkansas13,6810.75×
Kansas13,3180.76×
Iowa12,3040.67×
Mississippi12,3010.67×
Hawaii10,0531.05×
New Mexico8,1510.73×
Nebraska7,9440.71×
West Virginia6,9770.67×
Idaho6,8720.62×
New Hampshire5,3660.61×
Delaware4,8610.79×
Rhode Island4,6880.66×
Maine4,5620.57×
Alaska3,4040.72×
South Dakota2,6630.52×
Montana2,5630.42×
North Dakota2,5280.55×
Vermont2,0630.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carpool audience
BrandAffinityCategory
MKE Ankaragücü815.93×Sports
Equipment62.54×Music & Radio
Riley!62.54×Music & Radio
Carsharing19.33×Cars & Mobility
Save Face43.08×Music & Radio
Uber8.08×Cars & Mobility
Turo13.98×Cars & Mobility
Google Maps3.42×Internet & Social Media
Waze12.67×Internet & Social Media
Carpoolers36.12×Movies & TV
Real-time ridesharing22.84×Cars & Mobility
Enterprise Rent-A-Car4.63×Cars & Mobility
Instacart5.04×Internet & Social Media
Lyft9.17×Cars & Mobility
Charmer62.54×Music & Radio
Macy's2.31×Shopping
Target Corporation2.02×Shopping
Kohl's2.08×Shopping
Waymo8.21×Cars & Mobility
Marshalls2.21×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carpool audience
TraitClusterScore
Urban LifestyleOPEN4.1
Family OrientationCONSERVATISM1.66
Quality AwarenessPREMIUM1.57
Career OrientationPOWER1.43
TravellingTHRILL1.36
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Carpool
CountryShare
United States28.1%
France8.0%
Italy7.6%

See Carpool audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Carpool have in United States?

Carpool has an estimated audience of 2,221,390 people in United States, concentrated in California and Virginia.

What is the gender split and age of Carpool fans?

51.5% of Carpool fans are female, 48.5% are male, with an average age of 39.8 years.

Which brands do Carpool fans like most?

Carpool fans show strongest brand affinity for MKE Ankaragücü (815.93×), Equipment (62.54×), and Riley! (62.54×) over the country average.

Where do Carpool fans live in United States?

Carpool fans in United States are most concentrated in California (reach 380,962), Virginia (reach 364,629), and Texas (reach 234,056). These three regions account for the largest share of the active audience.

What other brands do Carpool fans also like?

Beyond Carpool itself, the audience over-indexes on Equipment (62.54×), Riley! (62.54×), Carsharing (19.33×), and Save Face (43.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.