Rascasse Audience Intelligence

Save Face Audience in United States

A data profile of the people who buy, follow and care about Save Face in United States — modelled from more than twelve digital signal sources. Save Face has an estimated audience of 485,061 people in United States.

The average Save Face fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Carpool, Felicity Jones, Waterworld, with strongest over-indexing on Carpool (43.08× the country average).

Demographically, the Save Face audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Save Face fan in United States is balanced, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Carpool.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Save Face profile in United States.

Audience size
485K
in United States
Gender
55.0%
45.0% male
Age
41.3
average years
Country rank
#37326
Person in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Save Face fans

55.0% are female, 45.0% are male, average age 41.3.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Save Face audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.3
Estimated audience size485,061
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Save Face audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

50.4%

of the worldwide Save Face audience comes from United States.

Worldwide audience distribution share by country for Save Face
CountryShare
United States50.4%
Brazil9.1%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Save Face audience in United States is strongest.

Fig. 05

Top regions by affinity

Save Face fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K1.84×
02California~100K1.77×
03Massachusetts~20K1.64×
04Texas~70K1.40×
05Washington~20K1.39×
06Oregon~9K1.34×
07Hawaii~3K1.29×
08Washington, District of Columbia~2K1.26×
09Maryland~10K1.19×
10Illinois~20K1.14×
11Virginia~10K1.10×
12Minnesota~9K1.09×
13Connecticut~6K1.07×
14Vermont~1K1.06×
15Pennsylvania~20K1.04×
16Rhode Island~2K1.04×
17Georgia~20K1.03×
18North Carolina~20K1.03×
19New Jersey~10K1.01×
20Arizona~10K1.00×
21Nevada~5K0.99×
22Alaska~1K0.98×
23Colorado~9K0.97×
24Maine~2K0.96×
25Utah~5K0.95×
26Missouri~8K0.94×
27New Mexico~3K0.94×
28Delaware~1K0.94×
29Kansas~4K0.93×
30Nebraska~3K0.93×
31South Dakota~1K0.93×
32Indiana~9K0.92×
33Kentucky~6K0.92×
34Arkansas~4K0.92×
35Montana~1K0.92×
36North Dakota~1K0.92×
37Wisconsin~8K0.91×
38Oklahoma~6K0.91×
39New Hampshire~2K0.91×
40Michigan~10K0.90×
41Ohio~20K0.89×
42Louisiana~6K0.89×
43West Virginia~2K0.89×
44Idaho~2K0.88×
45Iowa~4K0.87×
46Alabama~7K0.86×
47Florida~30K0.85×
48Tennessee~10K0.85×
49Mississippi~4K0.85×
50South Carolina~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Save Face, United States
0.81×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Save Face audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Save Face audience
#·InterestCategoryAffinity×
01CarpoolCars & Mobility43.08×
02Felicity JonesMovies & TV29.54×
03WaterworldMovies & TV28.95×
04Last.fmMusic & Radio28.11×
05Forest WhitakerMovies & TV22.76×
06John Wick 2Movies & TV20.00×
07Devious MaidsMovies & TV19.43×
08Don CheadleMovies & TV15.18×
09Wilmer ValderramaMovies & TV14.89×
10Laurence FishburneMovies & TV11.28×
11America FerreraMovies & TV10.74×
12Christopher WalkenMovies & TV9.01×
13Queen LatifahMusic & Radio8.91×
14Black Mirror (TV series)Movies & TV8.78×
15Jonah HillMovies & TV7.44×
16Diane KeatonMovies & TV6.49×
17KitchenwareHome & Garden5.93×
18DishwasherHome & Garden5.37×
19Sex and the CityMovies & TV4.20×
20Google MapsInternet & Social Media2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Save Face audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Save Face audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.65×
Need for SecurityCONSERVATISM1.44×
DIY MentalityTHRILL1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Save Face audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.83×
MindfulnessBALANCE0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Save Face have in United States?

Save Face has an estimated audience of 485,061 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Save Face fans?

55.0% of Save Face fans are female, 45.0% are male, with an average age of 41.3 years.

03

Which brands do Save Face fans like most?

Save Face fans show strongest brand affinity for Carpool (43.08×), Felicity Jones (29.54×), and Waterworld (28.95×) over the country average.

04

Where do Save Face fans live in United States?

Save Face fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Save Face fans also like?

Beyond Save Face itself, the audience over-indexes on Felicity Jones (29.54×), Waterworld (28.95×), Forest Whitaker (22.76×), and Kitchenware (5.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Save Face. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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