Rascasse Audience Intelligence

Carpoolers Audience in United States

A data profile of the people who buy, follow and care about Carpoolers in United States — modelled from more than twelve digital signal sources. Carpoolers has an estimated audience of 470,975 people in United States.

#724among TV series in United States#3337among Movie / TV Show / Series in United States#7038in Movies & TV

The average Carpoolers fan in United States is 40.0 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include Used Cars, Carpool, Dehumidifier, with strongest over-indexing on Used Cars (14.19× the country average).

Demographically, the Carpoolers audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carpoolers fan in United States is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Used Cars.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carpoolers profile in United States.

Audience size
471K
in United States
Gender
50.2%♀
49.8% male
Age
40.0
average years
Country rank
#37945
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carpoolers viewers

50.2% are female, 49.8% are male, average age 40.0.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Carpoolers audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.0
Estimated audience size470,975
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Carpoolers audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3916%
40-4919%
50+26%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Carpoolers audience comes from United States.

Worldwide audience distribution share by country for Carpoolers
CountryShare
United States27.9%
Netherlands9.1%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carpoolers audience in United States is strongest.

Fig. 05

Top regions by affinity

Carpoolers fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K8.70×
02Washington, District of Columbia~5K3.39×
03Maryland~10K1.54×
04California~70K1.31×
05Michigan~20K1.28×
06Texas~40K1.10×
07Hawaii~2K1.03×
08Washington~9K1.01×
09Florida~30K0.97×
10Arizona~9K0.96×
11North Carolina~10K0.95×
12Georgia~10K0.94×
13New Jersey~10K0.93×
14Utah~4K0.88×
15Massachusetts~8K0.87×
16Nevada~4K0.87×
17Alaska<1K0.87×
18Pennsylvania~10K0.86×
19Oklahoma~4K0.86×
20Delaware~1K0.85×
21Illinois~10K0.84×
22Kansas~3K0.84×
23New York~20K0.83×
24Indiana~7K0.83×
25Minnesota~6K0.83×
26Kentucky~5K0.83×
27Oregon~4K0.81×
28Connecticut~4K0.81×
29Louisiana~5K0.80×
30Arkansas~3K0.80×
31New Mexico~2K0.80×
32South Dakota<1K0.80×
33North Dakota<1K0.80×
34Vermont<1K0.80×
35Ohio~10K0.79×
36Tennessee~7K0.79×
37Missouri~6K0.79×
38South Carolina~6K0.79×
39West Virginia~2K0.79×
40Rhode Island~1K0.78×
41Mississippi~3K0.76×
42Nebraska~2K0.76×
43Alabama~5K0.75×
44Colorado~5K0.74×
45Idaho~2K0.74×
46New Hampshire~1K0.73×
47Montana<1K0.73×
48Maine~1K0.72×
49Wisconsin~5K0.71×
50Iowa~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Carpoolers, United States
0.71×1.00×8.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carpoolers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carpoolers audience
#·InterestCategoryAffinity×
01CarpoolCars & Mobility36.12×
02AdeccoBusiness & Career26.22×
03DehumidifierHome & Garden19.95×
04Naomi ScottMovies & TV16.54×
05Pep GuardiolaSports16.34×
06RandstadBusiness & Career16.33×
07Used CarsCars & Mobility14.19×
08InternshipBusiness & Career11.26×
09Job interviewBusiness & Career9.01×
10Part-timeBusiness & Career7.40×
11LinkedInInternet & Social Media3.76×
12Sustainable energyHome & Garden3.30×
13FedExBusiness & Career2.94×
14InnovationBusiness & Career2.90×
15Enterprise Rent-A-CarCars & Mobility2.74×
16Renewable energyBusiness & Career2.74×
17Google NewsNews2.51×
18Mortgage loansBusiness & Career2.23×
19Indeed.comBusiness & Career1.81×
20AirbnbTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carpoolers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carpoolers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.94×
Family OrientationCONSERVATISM1.80×
Urban LifestyleOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carpoolers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carpoolers have in United States?

Carpoolers has an estimated audience of 470,975 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Carpoolers viewers?

50.2% of Carpoolers fans are female, 49.8% are male, with an average age of 40.0 years.

03

Which brands do Carpoolers fans like most?

Carpoolers fans show strongest brand affinity for Used Cars (14.19×), Carpool (36.12×), and Dehumidifier (19.95×) over the country average.

04

Where do Carpoolers fans live in United States?

Carpoolers fans in United States are most concentrated in Virginia (reach ~100K), California (reach ~70K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Carpoolers fans also like?

Beyond Carpoolers itself, the audience over-indexes on Carpool (36.12×), Dehumidifier (19.95×), Job interview (9.01×), and Internship (11.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Carpoolers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carpoolers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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