Dehumidifier Audience in United States

Dehumidifier logo

Dehumidifier has an estimated audience of 4,036,025 people in United States. 42.6% are female, 57.4% are male, average age 46.5. Top regions: Texas, California, Florida. Top brand affinities: Thermal comfort, Audio power amplifier, Air conditioning, Automation, Heavy Rain.

The average Dehumidifier fan in United States is 46.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Thermal comfort, Audio power amplifier, Air conditioning, with strongest over-indexing on Thermal comfort (20.64× the country average). Demographically, the Dehumidifier audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Dehumidifier fans

Demographic split for Dehumidifier audience in United States
MetricValue
Female42.6%
Male57.4%
Average age46.5
Estimated audience size4,036,025

Audience persona

The typical Dehumidifier fan in United States is more male, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for Thermal comfort.

Top regions in United States

Top regions ranked by reach for Dehumidifier in United States
RegionReachAffinity
Texas289,4960.83×
California280,7260.63×
Florida271,3660.99×
New York227,5671.01×
Pennsylvania162,8291.2×
Ohio151,6361.22×
Illinois147,7971.1×
North Carolina145,4511.2×
Michigan137,4641.3×
Georgia128,8661.04×
Virginia115,8001.18×
Tennessee100,5761.24×
Wisconsin93,1301.53×
Minnesota91,9981.59×
New Jersey88,5810.86×
Massachusetts86,4071.09×
Indiana85,2231.16×
Missouri78,4031.21×
Washington75,1800.93×
Maryland73,3301.06×
Alabama64,2961.14×
Kentucky63,5541.26×
South Carolina60,3140.99×
Louisiana51,5910.99×
Connecticut50,1781.24×
Iowa45,7071.37×
Oregon43,5660.94×
Oklahoma38,3300.86×
Kansas32,8861.03×
Arkansas32,5200.98×
Arizona29,9310.36×
Mississippi28,6130.86×
Colorado25,4070.4×
West Virginia23,3051.24×
Nebraska22,1671.1×
Maine21,2591.47×
New Hampshire19,2561.21×
Rhode Island14,9411.16×
Hawaii14,6680.85×
Utah13,3230.37×
South Dakota12,8271.37×
Nevada11,6550.3×
Idaho11,1870.55×
Vermont9,9651.41×
North Dakota9,7421.17×
Washington, District of Columbia9,2940.77×
Delaware9,2140.83×
New Mexico8,4520.42×
Alaska7,9800.92×
Montana7,6230.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dehumidifier audience
BrandAffinityCategory
Thermal comfort20.64×Home & Garden
Audio power amplifier21.64×Technology & Electronics
Air conditioning4.52×Technology & Electronics
Automation8.14×Technology & Electronics
Heavy Rain31.4×Games
Duck hunting4.7×Sports
Cinnamoroll14.35×Movies & TV
Igloo13.72×Travel & Leisure
Air filter8.49×Home & Garden
Lowe's1.97×Shopping
U.S. state1.7×Travel & Leisure
Automobiles1.66×Cars & Mobility
AutoZone2.13×Cars & Mobility
Home Appliances2.16×Home & Garden
Milestones11.83×Music & Radio
Survival skills2.56×Politics & Society
Water1.6×Food & Beverages
House1.58×Home & Garden
EBay1.69×Shopping
Temperature2.26×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dehumidifier audience
TraitClusterScore
Risk AppetiteTHRILL2.5
DIY MentalityTHRILL2.24
Price SensitivityPREMIUM1.97
Need for SecurityCONSERVATISM1.87
Career OrientationPOWER1.76
Luxury OrientationPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Dehumidifier
CountryShare
United States26.4%
Taiwan12.0%
South Korea6.9%

See Dehumidifier audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Dehumidifier have in United States?

Dehumidifier has an estimated audience of 4,036,025 people in United States, concentrated in Texas and California.

What is the gender split and age of Dehumidifier fans?

42.6% of Dehumidifier fans are female, 57.4% are male, with an average age of 46.5 years.

Which brands do Dehumidifier fans like most?

Dehumidifier fans show strongest brand affinity for Thermal comfort (20.64×), Audio power amplifier (21.64×), and Air conditioning (4.52×) over the country average.

Where do Dehumidifier fans live in United States?

Dehumidifier fans in United States are most concentrated in Texas (reach 289,496), California (reach 280,726), and Florida (reach 271,366). These three regions account for the largest share of the active audience.

What other brands do Dehumidifier fans also like?

Beyond Dehumidifier itself, the audience over-indexes on Audio power amplifier (21.64×), Air conditioning (4.52×), Automation (8.14×), and Heavy Rain (31.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dehumidifier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.