Rascasse Audience Intelligence

Dehumidifier Audience in United States

A data profile of the people who buy, follow and care about Dehumidifier in United States — modelled from more than twelve digital signal sources. Dehumidifier has an estimated audience of 4,036,025 people in United States.

#4297among Topic in United States#524in Home & Garden

The average Dehumidifier fan in United States is 46.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thermal comfort, Audio power amplifier, Air conditioning, with strongest over-indexing on Thermal comfort (20.64× the country average).

Demographically, the Dehumidifier audience skews more male with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dehumidifier fan in United States is more male, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Thermal comfort.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dehumidifier profile in United States.

Audience size
4M
in United States
Gender
42.6%♀
57.4% male
Age
46.5
average years
Country rank
#7996
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dehumidifier fans

42.6% are female, 57.4% are male, average age 46.5.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Dehumidifier audience in United States
MetricValue
Female42.6%
Male57.4%
Average age46.5
Estimated audience size4,036,025
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Dehumidifier audience in United States
Age bracketShare%
16-195%
20-2913%
30-3920%
40-4926%
50+36%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Dehumidifier audience comes from United States.

Worldwide audience distribution share by country for Dehumidifier
CountryShare
United States26.4%
Taiwan12.0%
South Korea6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dehumidifier audience in United States is strongest.

Fig. 05

Top regions by affinity

Dehumidifier fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K1.57×
02Minnesota~90K1.54×
03Iowa~50K1.46×
04West Virginia~30K1.37×
05Maine~20K1.34×
06South Dakota~10K1.33×
07Vermont~9K1.32×
08North Dakota~10K1.29×
09Michigan~100K1.28×
10Kentucky~60K1.27×
11Tennessee~100K1.22×
12Missouri~80K1.19×
13Ohio~100K1.18×
14Alabama~70K1.18×
15Pennsylvania~200K1.17×
16Indiana~90K1.17×
17Nebraska~20K1.16×
18Connecticut~50K1.14×
19Hawaii~20K1.14×
20New Hampshire~20K1.14×
21Kansas~40K1.13×
22Virginia~100K1.12×
23Illinois~100K1.10×
24Rhode Island~10K1.10×
25North Carolina~100K1.09×
26Georgia~100K1.05×
27Alaska~9K1.04×
28Arkansas~30K1.03×
29Maryland~70K1.02×
30Louisiana~50K1.00×
31Massachusetts~80K0.99×
32South Carolina~60K0.99×
33Oregon~40K0.94×
34Washington~70K0.93×
35Florida~200K0.91×
36New York~200K0.91×
37Mississippi~30K0.90×
38Delaware~10K0.87×
39Oklahoma~40K0.86×
40New Jersey~80K0.82×
41Texas~300K0.80×
42Washington, District of Columbia~9K0.76×
43Montana~8K0.75×
44California~300K0.69×
45Idaho~10K0.61×
46New Mexico~9K0.46×
47Colorado~30K0.40×
48Utah~10K0.40×
49Arizona~30K0.39×
50Nevada~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Dehumidifier, United States
0.35×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dehumidifier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dehumidifier audience
#·InterestCategoryAffinity×
01Heavy RainGames31.40×
02Audio power amplifierTechnology & Electronics21.64×
03Thermal comfortHome & Garden20.64×
04CinnamorollMovies & TV14.35×
05IglooTravel & Leisure13.72×
06MilestonesMusic & Radio11.83×
07Air filterHome & Garden8.49×
08AutomationTechnology & Electronics8.14×
09Duck huntingSports4.70×
10Air conditioningTechnology & Electronics4.52×
11Survival skillsPolitics & Society2.56×
12TemperatureHealth2.26×
13Home AppliancesHome & Garden2.16×
14AutoZoneCars & Mobility2.13×
15Sam's ClubShopping1.75×
16U.S. stateTravel & Leisure1.70×
17EBayShopping1.69×
18AutomobilesCars & Mobility1.66×
19WaterFood & Beverages1.60×
20HouseHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dehumidifier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dehumidifier audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.74×
PatriotismCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dehumidifier audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.99×
SustainabilityBALANCE1.05×
Pet OwnershipJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dehumidifier have in United States?

Dehumidifier has an estimated audience of 4,036,025 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dehumidifier fans?

42.6% of Dehumidifier fans are female, 57.4% are male, with an average age of 46.5 years.

03

Which brands do Dehumidifier fans like most?

Dehumidifier fans show strongest brand affinity for Thermal comfort (20.64×), Audio power amplifier (21.64×), and Air conditioning (4.52×) over the country average.

04

Where do Dehumidifier fans live in United States?

Dehumidifier fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dehumidifier fans also like?

Beyond Dehumidifier itself, the audience over-indexes on Audio power amplifier (21.64×), Air conditioning (4.52×), Automation (8.14×), and Heavy Rain (31.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Dehumidifier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dehumidifier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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