Igloo Audience in United States

Igloo logo

Igloo has an estimated audience of 1,864,190 people in United States. 58.1% are female, 41.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Cherish (group), Vocal harmony, Wok.

The average Igloo fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Cherish (group), with strongest over-indexing on Goop (11.6× the country average). Demographically, the Igloo audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Igloo fans

Demographic split for Igloo audience in United States
MetricValue
Female58.1%
Male41.9%
Average age39.9
Estimated audience size1,864,190

Audience persona

The typical Igloo fan in United States is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Igloo in United States
RegionReachAffinity
California269,7941.32×
Texas238,5601.49×
Florida134,3581.06×
New York122,0501.17×
Pennsylvania72,6281.16×
Illinois66,4551.07×
North Carolina61,7921.1×
Ohio61,5421.07×
Georgia60,5161.05×
Indiana56,8651.67×
New Jersey51,8821.09×
Virginia51,4181.13×
Michigan47,1500.97×
Arizona41,3021.09×
Washington37,2881×
Tennessee37,0440.99×
Massachusetts36,1520.98×
Maryland33,7771.05×
Missouri28,6760.95×
Louisiana26,9861.12×
South Carolina24,8650.89×
Kentucky23,9901.03×
Colorado23,1070.79×
Wisconsin22,9560.82×
Alabama22,8920.88×
Minnesota22,6050.85×
Oregon21,8321.02×
Oklahoma20,5430.99×
Connecticut18,6010.99×
Nevada17,0740.95×
Arkansas15,8921.03×
Kansas15,0371.02×
Mississippi14,8890.97×
Iowa14,5460.95×
Utah14,2530.85×
New Mexico9,2520.99×
Hawaii8,5621.07×
West Virginia8,4860.98×
Nebraska8,3740.9×
Idaho8,0380.86×
New Hampshire6,7370.92×
Maine6,1540.92×
Rhode Island5,3170.9×
Alaska4,9971.25×
Washington, District of Columbia4,7870.85×
Delaware4,2690.83×
Montana4,2610.82×
North Dakota3,4710.91×
South Dakota3,1900.74×
Vermont2,4940.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Igloo audience
BrandAffinityCategory
Goop11.6×Internet & Social Media
Governor of Michigan12.92×Politics & Society
Cherish (group)16.65×Music & Radio
Vocal harmony6.83×Music & Radio
Wok9.35×Food & Beverages
headspace12.67×Health
Grinch4.8×Movies & TV
Google Home7.5×Technology & Electronics
Hibachi8.86×Food & Beverages
Grace Slick9.3×Music & Radio
Hardik Pandya16.04×Sports
Fairy godmother7.7×Literature
Israel2.18×Travel & Leisure
Kikar HaShabbat16.17×News
Alaska1.54×Travel & Leisure
Guitarist (magazine)9.9×Music & Radio
Hipster7.97×Politics & Society
Mathcore6.1×Music & Radio
Gift registry9.53×Kids & Family
No Escape (1994 film)7.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Igloo audience
TraitClusterScore
Design AffinityPREMIUM1.46
ExtroversionTHRILL1.44
Early Adopter MentalityPOWER1.32
Sports ActivityPOWER1.31
SustainabilityBALANCE1.26
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Igloo
CountryShare
United States49.7%
United Kingdom10.3%
Japan5.0%

See Igloo audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Igloo have in United States?

Igloo has an estimated audience of 1,864,190 people in United States, concentrated in California and Texas.

What is the gender split and age of Igloo fans?

58.1% of Igloo fans are female, 41.9% are male, with an average age of 39.9 years.

Which brands do Igloo fans like most?

Igloo fans show strongest brand affinity for Goop (11.6×), Governor of Michigan (12.92×), and Cherish (group) (16.65×) over the country average.

Where do Igloo fans live in United States?

Igloo fans in United States are most concentrated in California (reach 269,794), Texas (reach 238,560), and Florida (reach 134,358). These three regions account for the largest share of the active audience.

What other brands do Igloo fans also like?

Beyond Igloo itself, the audience over-indexes on Governor of Michigan (12.92×), Cherish (group) (16.65×), Vocal harmony (6.83×), and Wok (9.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Igloo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.