Automation Audience in United States

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Automation has an estimated audience of 9,213,384 people in United States. 47.8% are female, 52.2% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Israel, Goop, Wok, Vocal harmony.

The average Automation fan in United States is 45.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Israel, Goop, with strongest over-indexing on Governor of Michigan (18.43× the country average). Demographically, the Automation audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

Demographics of Automation fans

Demographic split for Automation audience in United States
MetricValue
Female47.8%
Male52.2%
Average age45.3
Estimated audience size9,213,384

Audience persona

The typical Automation fan in United States is balanced, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Automation in United States
RegionReachAffinity
California1,273,5211.26×
Texas1,095,1661.38×
Florida688,4291.1×
New York550,8211.07×
Georgia413,7661.46×
Michigan369,5561.53×
Illinois331,7651.08×
North Carolina300,0781.08×
Alabama290,5072.26×
Pennsylvania278,6470.9×
Ohio272,0560.96×
Oregon269,4452.55×
Virginia259,0191.15×
New Jersey209,7990.9×
Tennessee209,1401.13×
Arizona191,6951.02×
Massachusetts186,5841.03×
Indiana175,6861.04×
Washington175,2650.95×
South Carolina165,7581.2×
Wisconsin151,5471.09×
Maryland149,0390.94×
Colorado141,8770.98×
Missouri136,2290.92×
Minnesota130,4210.99×
Kentucky114,0470.99×
Louisiana109,8220.92×
Nevada91,3531.03×
Oklahoma88,1900.86×
Connecticut80,3810.87×
Utah78,0880.95×
Arkansas75,3450.99×
Mississippi67,3560.89×
Kansas64,9600.89×
Iowa63,4550.84×
New Mexico40,6070.88×
Washington, District of Columbia35,0531.27×
Idaho33,2680.72×
Nebraska32,9850.71×
New Hampshire32,0070.88×
West Virginia30,2300.7×
Hawaii29,1550.74×
Rhode Island23,0550.79×
Maine21,7960.66×
Delaware18,3030.72×
Montana15,5340.61×
South Dakota15,0630.71×
North Dakota12,5710.66×
Vermont11,5220.71×
Alaska10,6290.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automation audience
BrandAffinityCategory
Governor of Michigan18.43×Politics & Society
Israel4.93×Travel & Leisure
Goop11.68×Internet & Social Media
Wok11.78×Food & Beverages
Vocal harmony7.53×Music & Radio
Google Home10.54×Technology & Electronics
Fairy godmother12.11×Literature
Grinch6.39×Movies & TV
Cherish (group)15.99×Music & Radio
Hibachi11.48×Food & Beverages
headspace13.63×Health
Hipster13.41×Politics & Society
El Paso County, Colorado17.76×Travel & Leisure
Grace Slick11.18×Music & Radio
Elsword18.99×Games
TV Fanatic11.68×Movies & TV
No Escape (1994 film)12.17×Movies & TV
Harlow11.58×Travel & Leisure
Kikar HaShabbat15.86×News
Hardik Pandya13.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automation audience
TraitClusterScore
Convenience OrientationPREMIUM1.54
Need for SecurityCONSERVATISM1.53
Quality AwarenessPREMIUM1.51
Career OrientationPOWER1.48
IndividualismJOY1.35
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Automation
CountryShare
United States16.9%
Germany9.3%
France6.6%

See Automation audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Automation have in United States?

Automation has an estimated audience of 9,213,384 people in United States, concentrated in California and Texas.

What is the gender split and age of Automation fans?

47.8% of Automation fans are female, 52.2% are male, with an average age of 45.3 years.

Which brands do Automation fans like most?

Automation fans show strongest brand affinity for Governor of Michigan (18.43×), Israel (4.93×), and Goop (11.68×) over the country average.

Where do Automation fans live in United States?

Automation fans in United States are most concentrated in California (reach 1,273,521), Texas (reach 1,095,166), and Florida (reach 688,429). These three regions account for the largest share of the active audience.

What other brands do Automation fans also like?

Beyond Automation itself, the audience over-indexes on Israel (4.93×), Goop (11.68×), Wok (11.78×), and Vocal harmony (7.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.