Rascasse Audience Intelligence

Automation Audience in United States

A data profile of the people who buy, follow and care about Automation in United States — modelled from more than twelve digital signal sources. Automation has an estimated audience of 9,213,384 people in United States.

#137among Field of study in United States#2455among Topic in United States#178in Technology & Electronics

The average Automation fan in United States is 45.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Air conditioning, Dehumidifier, Innovation, with strongest over-indexing on Air conditioning (3.41× the country average).

Demographically, the Automation audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automation fan in United States is balanced, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for Air conditioning.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automation profile in United States.

Audience size
9.2M
in United States
Gender
47.8%♀
52.2% male
Age
45.3
average years
Country rank
#3894
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automation fans

47.8% are female, 52.2% are male, average age 45.3.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Automation audience in United States
MetricValue
Female47.8%
Male52.2%
Average age45.3
Estimated audience size9,213,384
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Automation audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4926%
50+33%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Automation audience comes from United States.

Worldwide audience distribution share by country for Automation
CountryShare
United States16.9%
Germany9.3%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automation audience in United States is strongest.

Fig. 05

Top regions by affinity

Automation fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~300K2.25×
02Georgia~400K1.42×
03Texas~1M1.37×
04Oregon~100K1.37×
05California~1.5M1.26×
06Michigan~300K1.18×
07South Carolina~200K1.16×
08Illinois~400K1.15×
09Wisconsin~200K1.11×
10Virginia~200K1.09×
11Nevada~100K1.09×
12Indiana~200K1.08×
13Missouri~200K1.08×
14Mississippi~80K1.04×
15North Carolina~300K1.03×
16Arizona~200K1.03×
17Florida~600K1.02×
18Utah~80K1.02×
19Arkansas~80K1.02×
20Kentucky~100K1.01×
21Ohio~300K0.99×
22Louisiana~100K0.98×
23South Dakota~20K0.98×
24Tennessee~200K0.97×
25Kansas~70K0.97×
26Washington, District of Columbia~30K0.97×
27Washington~200K0.96×
28Minnesota~100K0.96×
29New Mexico~40K0.96×
30Massachusetts~200K0.95×
31Iowa~70K0.95×
32New York~500K0.93×
33Colorado~100K0.93×
34New Hampshire~30K0.93×
35North Dakota~20K0.92×
36Maryland~100K0.91×
37Oklahoma~90K0.90×
38Pennsylvania~300K0.89×
39Montana~20K0.88×
40Vermont~10K0.88×
41Connecticut~80K0.87×
42Idaho~40K0.87×
43Nebraska~40K0.86×
44West Virginia~40K0.86×
45Hawaii~30K0.86×
46Maine~30K0.86×
47Rhode Island~30K0.86×
48New Jersey~200K0.85×
49Alaska~20K0.85×
50Delaware~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Automation, United States
0.84×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automation audience
#·InterestCategoryAffinity×
01DehumidifierHome & Garden8.14×
02Air conditioningTechnology & Electronics3.41×
03Electronic funds transferBusiness & Career2.93×
04Home automationTechnology & Electronics2.58×
05Lawn mowerHome & Garden2.50×
06InnovationBusiness & Career2.33×
07NASDAQBusiness & Career2.30×
08Renewable energyBusiness & Career2.06×
09Discount TireShopping2.03×
10Hardware storeHome & Garden1.99×
11United Parcel ServiceBusiness & Career1.88×
12Real propertyHome & Garden1.84×
13Home AppliancesHome & Garden1.68×
14Financial servicesBusiness & Career1.64×
15Used carCars & Mobility1.63×
16GoogleInternet & Social Media1.57×
17DrawingHome & Garden1.55×
18EmailTechnology & Electronics1.53×
19LivestockPets & Animals1.53×
20UniversityBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.77×
Need for SecurityCONSERVATISM1.70×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automation have in United States?

Automation has an estimated audience of 9,213,384 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Automation fans?

47.8% of Automation fans are female, 52.2% are male, with an average age of 45.3 years.

03

Which brands do Automation fans like most?

Automation fans show strongest brand affinity for Air conditioning (3.41×), Dehumidifier (8.14×), and Innovation (2.33×) over the country average.

04

Where do Automation fans live in United States?

Automation fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Automation fans also like?

Beyond Automation itself, the audience over-indexes on Dehumidifier (8.14×), Innovation (2.33×), Home Appliances (1.68×), and Email (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Automation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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