Automation Audience in Germany
Automation has an estimated audience of 5,094,208 people in Germany. 55.0% are female, 45.0% are male, average age 44.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Cocktail, Stradivarius, Škoda Kodiaq, Urban Outfitters, Eden Lake.
The average Automation fan in Germany is 44.0 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Cocktail, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Cocktail (1.75× the country average). Demographically, the Automation audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of Automation fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.0 |
| Estimated audience size | 5,094,208 |
Audience persona
The typical Automation fan in Germany is balanced, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,059,942 | 1.52× |
| Nordrhein-Westfalen | 1,039,531 | 0.93× |
| Bayern | 932,181 | 1.14× |
| Hessen | 636,638 | 1.64× |
| Niedersachsen | 380,264 | 0.77× |
| Berlin | 271,374 | 1.19× |
| Rheinland-Pfalz | 228,774 | 0.9× |
| Thüringen | 226,536 | 1.75× |
| Sachsen | 206,095 | 0.82× |
| Schleswig-Holstein | 144,585 | 0.79× |
| Sachsen-Anhalt | 142,229 | 1.08× |
| Hamburg | 110,241 | 0.96× |
| Brandenburg | 95,572 | 0.6× |
| Saarland | 49,353 | 0.79× |
| Mecklenburg-Vorpommern | 40,655 | 0.42× |
| Bremen | 30,508 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.75× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.2× | Cars & Mobility |
| Urban Outfitters | 1.74× | Shopping |
| Eden Lake | 4.57× | Movies & TV |
| VfL Wolfsburg | 1.55× | Sports |
| Preacher (comics) | 6.25× | Literature |
| MK | 2.17× | Music & Radio |
| Snow White (Fables) | 1.6× | Literature |
| Ma Mère | 7× | Movies & TV |
| Hypertext | 1.79× | Technology & Electronics |
| Home Delivery | 1.7× | Food & Beverages |
| Euphonium | 6.5× | Music & Radio |
| Molly Hatchet | 7.46× | Music & Radio |
| Corfu (regional unit) | 1.76× | Travel & Leisure |
| Assisi | 3.25× | Travel & Leisure |
| Keeper (password manager) | 2.28× | Technology & Electronics |
| Metamorphoses | 1.72× | Literature |
| Google Home | 2.84× | Technology & Electronics |
| Gilbert Burns (fighter) | 7.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.74 |
| Need for Security | CONSERVATISM | 1.7 |
| DIY Mentality | THRILL | 1.65 |
| Convenience Orientation | PREMIUM | 1.56 |
| Career Orientation | POWER | 1.39 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Germany | 9.3% |
| France | 6.6% |
See Automation audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Automation have in Germany?
Automation has an estimated audience of 5,094,208 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Automation fans?
55.0% of Automation fans are female, 45.0% are male, with an average age of 44.0 years.
Which brands do Automation fans like most?
Automation fans show strongest brand affinity for Cocktail (1.75×), Stradivarius (1.97×), and Škoda Kodiaq (2.2×) over the country average.
Where do Automation fans live in Germany?
Automation fans in Germany are most concentrated in Baden-Württemberg (reach 1,059,942), Nordrhein-Westfalen (reach 1,039,531), and Bayern (reach 932,181). These three regions account for the largest share of the active audience.
What other brands do Automation fans also like?
Beyond Automation itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.2×), Urban Outfitters (1.74×), and Eden Lake (4.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.