Automation Audience in Germany
A data profile of the people who buy, follow and care about Automation in Germany — modelled from more than twelve digital signal sources. Automation has an estimated audience of 5,094,208 people in Germany.
The average Automation fan in Germany is 44.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Computer security, Nature, Family, with strongest over-indexing on Computer security (5.23× the country average).
Demographically, the Automation audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Automation fan in Germany is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Computer security.
At a glance
The key figures that characterise the Automation profile in Germany.
Search interest · 12-month trend
Demographics of Automation fans
55.0% are female, 45.0% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.0 |
| Estimated audience size | 5,094,208 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Automation audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.9% |
| Germany | 9.3% |
| France | 6.6% |
Geography
Where the Automation audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~600K | 1.54× | |
| 02 | Baden-Württemberg | ~1M | 1.45× | |
| 03 | Thüringen | ~200K | 1.45× | |
| 04 | Bayern | ~1M | 1.17× | |
| 05 | Berlin | ~300K | 1.11× | |
| 06 | Sachsen | ~200K | 0.99× | |
| 07 | Nordrhein-Westfalen | ~1M | 0.98× | |
| 08 | Sachsen-Anhalt | ~100K | 0.97× | |
| 09 | Hamburg | ~100K | 0.96× | |
| 10 | Rheinland-Pfalz | ~200K | 0.93× | |
| 11 | Saarland | ~60K | 0.92× | |
| 12 | Bremen | ~40K | 0.92× | |
| 13 | Niedersachsen | ~400K | 0.87× | |
| 14 | Schleswig-Holstein | ~200K | 0.83× | |
| 15 | Brandenburg | ~100K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~70K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Automation audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robotics | Technology & Electronics | 8.72× | ||
| 02 | Computer security | Business & Career | 5.23× | ||
| 03 | Würth | Home & Garden | 4.49× | ||
| 04 | Information security | Business & Career | 4.41× | ||
| 05 | Efficient energy use | Technology & Electronics | 3.65× | ||
| 06 | Solar cell | Home & Garden | 3.64× | ||
| 07 | Photovoltaics | Home & Garden | 3.18× | ||
| 08 | HVAC | Home & Garden | 3.02× | ||
| 09 | Solar power | Home & Garden | 2.81× | ||
| 10 | Solar energy | Home & Garden | 2.77× | ||
| 11 | Nature | Home & Garden | 2.62× | ||
| 12 | Vacations | Travel & Leisure | 2.59× | ||
| 13 | Innovation | Business & Career | 2.55× | ||
| 14 | Technology & Electronics | 2.40× | |||
| 15 | Family | Kids & Family | 2.36× | ||
| 16 | Renewable energy | Business & Career | 2.28× | ||
| 17 | Tagesschau | Movies & TV | 1.78× | ||
| 18 | Commerzbank | Business & Career | 1.78× | ||
| 19 | Netto Marken-Discount | Shopping | 1.57× | ||
| 20 | Germany | Travel & Leisure | 1.52× |
Personality of the Automation audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.22× | |
| Quality Awareness | PREMIUM | 1.88× | |
| Convenience Orientation | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Design Affinity | PREMIUM | 0.74× | |
| Sports Activity | POWER | 0.79× |
Frequently asked questions
How many fans does Automation have in Germany?
Automation has an estimated audience of 5,094,208 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Automation fans?
55.0% of Automation fans are female, 45.0% are male, with an average age of 44.0 years.
Which brands do Automation fans like most?
Automation fans show strongest brand affinity for Computer security (5.23×), Nature (2.62×), and Family (2.36×) over the country average.
Where do Automation fans live in Germany?
Automation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~1M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Automation fans also like?
Beyond Automation itself, the audience over-indexes on Nature (2.62×), Family (2.36×), Robotics (8.72×), and Efficient energy use (3.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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