A data profile of the people who buy, follow and care about Automation in France — modelled from more than twelve digital signal sources. Automation has an estimated audience of 3,614,951 people in France.
Automation has an estimated audience of 3,614,951 people in France. 61.5% are female, 38.5% are male, average age 46.1. Top brand affinities: Office 365, Lidl, EBay, Energy, Innovation.
Top brand affinities include Office 365, Lidl, EBay, with strongest over-indexing on Office 365 (11.38× the country average).
Demographically, the Automation audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Automation fan in France is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Office 365.
The key figures that characterise the Automation profile in France.
61.5% are female, 38.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 46.1 |
| Estimated audience size | 3,614,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Automation audience comes from France.
| Country | Share |
|---|---|
| United States | 16.9% |
| Germany | 9.3% |
| France | 6.6% |
The strongest cross-interests of the Automation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 11.38× | ||
| 02 | Central heating | Home & Garden | 6.26× | ||
| 03 | Robotics | Technology & Electronics | 5.52× | ||
| 04 | Energy conservation | Home & Garden | 5.26× | ||
| 05 | Allianz | Business & Career | 3.83× | ||
| 06 | HVAC | Home & Garden | 3.28× | ||
| 07 | EBay | Shopping | 3.10× | ||
| 08 | Home Appliances | Home & Garden | 2.95× | ||
| 09 | Innovation | Business & Career | 2.90× | ||
| 10 | Energy | Home & Garden | 2.87× | ||
| 11 | Breaking news | Movies & TV | 2.86× | ||
| 12 | Lidl | Shopping | 2.85× | ||
| 13 | Web application | Technology & Electronics | 2.67× | ||
| 14 | Midi Libre | News | 2.20× | ||
| 15 | Carrefour | Shopping | 1.97× | ||
| 16 | AliExpress | Shopping | 1.85× | ||
| 17 | Real property | Home & Garden | 1.72× | ||
| 18 | Conforama | Home & Garden | 1.66× | ||
| 19 | Rock music | Music & Radio | 1.59× | ||
| 20 | Comedy movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Quality Awareness | PREMIUM | 2.61× | |
| Convenience Orientation | PREMIUM | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| DIY Mentality | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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