Thermal comfort Audience in United States

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Thermal comfort has an estimated audience of 5,384,352 people in United States. 48.0% are female, 52.0% are male, average age 45.5. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Goop, Wok, Vocal harmony, Grinch.

The average Thermal comfort fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (12.88× the country average). Demographically, the Thermal comfort audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Thermal comfort fans

Demographic split for Thermal comfort audience in United States
MetricValue
Female48.0%
Male52.0%
Average age45.5
Estimated audience size5,384,352

Audience persona

The typical Thermal comfort fan in United States is balanced, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Thermal comfort in United States
RegionReachAffinity
California295,1840.5×
New York156,0910.52×
Texas146,0300.32×
Virginia96,0210.73×
Pennsylvania71,8720.4×
Florida68,3130.19×
Massachusetts66,2860.62×
Kentucky63,7480.94×
Mississippi55,9171.26×
Louisiana53,8600.78×
Illinois52,7570.29×
Arkansas49,6761.12×
Georgia49,1700.3×
Michigan49,1480.35×
Oklahoma48,5810.81×
Iowa47,2251.06×
Alabama46,2790.62×
North Carolina46,2670.29×
Indiana46,2040.47×
Wisconsin45,6280.56×
Missouri44,7470.52×
Tennessee44,0890.41×
South Carolina43,7730.54×
Ohio42,7880.26×
Kansas42,6381×
Idaho42,6281.58×
Colorado42,0820.5×
Arizona40,8020.37×
Hawaii40,7221.76×
Montana40,1582.69×
Washington39,3870.36×
Maryland38,8120.42×
New Hampshire38,0361.79×
Wyoming37,3434.68×
Nebraska37,2451.38×
Connecticut37,1890.69×
New Mexico37,0511.37×
Nevada36,9310.71×
Rhode Island36,7282.14×
Maine36,7061.9×
Oregon36,4600.59×
Utah36,2420.75×
Vermont36,1243.82×
New Jersey35,7400.26×
Minnesota34,9430.45×
Delaware32,8912.21×
Washington, District of Columbia27,7071.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thermal comfort audience
BrandAffinityCategory
Governor of Michigan12.88×Politics & Society
Goop7.74×Internet & Social Media
Wok8.58×Food & Beverages
Vocal harmony5.68×Music & Radio
Grinch4.67×Movies & TV
Israel2.45×Travel & Leisure
Cherish (group)12.6×Music & Radio
Fairy godmother8.48×Literature
Google Home6.76×Technology & Electronics
Hipster9.99×Politics & Society
headspace9.63×Health
Hibachi7.98×Food & Beverages
El Paso County, Colorado12.41×Travel & Leisure
Minnesota1.64×Travel & Leisure
Alaska1.57×Travel & Leisure
Grace Slick7.93×Music & Radio
TV Fanatic8.08×Movies & TV
Kikar HaShabbat11.98×News
No Escape (1994 film)7.58×Movies & TV
WESH3.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thermal comfort audience
TraitClusterScore
DIY MentalityTHRILL2.32
Quality AwarenessPREMIUM2.19
PatriotismCONSERVATISM1.73
Career OrientationPOWER1.72
Community OrientationOPEN1.51
IndividualismJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Thermal comfort
CountryShare
United States34.1%
Brazil5.3%
Italy5.1%

See Thermal comfort audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Thermal comfort have in United States?

Thermal comfort has an estimated audience of 5,384,352 people in United States, concentrated in California and New York.

What is the gender split and age of Thermal comfort fans?

48.0% of Thermal comfort fans are female, 52.0% are male, with an average age of 45.5 years.

Which brands do Thermal comfort fans like most?

Thermal comfort fans show strongest brand affinity for Governor of Michigan (12.88×), Goop (7.74×), and Wok (8.58×) over the country average.

Where do Thermal comfort fans live in United States?

Thermal comfort fans in United States are most concentrated in California (reach 295,184), New York (reach 156,091), and Texas (reach 146,030). These three regions account for the largest share of the active audience.

What other brands do Thermal comfort fans also like?

Beyond Thermal comfort itself, the audience over-indexes on Goop (7.74×), Wok (8.58×), Vocal harmony (5.68×), and Grinch (4.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thermal comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.