Rascasse Audience Intelligence

Thermal comfort Audience in United States

A data profile of the people who buy, follow and care about Thermal comfort in United States — modelled from more than twelve digital signal sources. Thermal comfort has an estimated audience of 5,384,352 people in United States.

#3600among Topic in United States#429in Home & Garden

The average Thermal comfort fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dehumidifier, Air filter, Air conditioning, with strongest over-indexing on Dehumidifier (20.64× the country average).

Demographically, the Thermal comfort audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thermal comfort fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Dehumidifier.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thermal comfort profile in United States.

Audience size
5.4M
in United States
Gender
48.0%♀
52.0% male
Age
45.5
average years
Country rank
#6257
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thermal comfort fans

48.0% are female, 52.0% are male, average age 45.5.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Thermal comfort audience in United States
MetricValue
Female48.0%
Male52.0%
Average age45.5
Estimated audience size5,384,352
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Thermal comfort audience in United States
Age bracketShare%
16-196%
20-2915%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Thermal comfort audience comes from United States.

Worldwide audience distribution share by country for Thermal comfort
CountryShare
United States34.1%
Brazil5.3%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thermal comfort audience in United States is strongest.

Fig. 05

Top regions by affinity

Thermal comfort fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K1.44×
02Vermont~10K1.35×
03Delaware~20K1.23×
04Washington, District of Columbia~20K1.22×
05Montana~20K1.19×
06Rhode Island~20K1.16×
07Hawaii~30K1.14×
08New Hampshire~20K1.10×
09Maine~20K1.09×
10Idaho~30K1.08×
11Mississippi~50K1.06×
12Kansas~40K1.06×
13Nebraska~30K1.06×
14West Virginia~30K1.06×
15Iowa~50K1.04×
16Arkansas~50K1.03×
17New Mexico~30K1.03×
18South Dakota~10K1.03×
19Alaska~10K1.00×
20Nevada~50K0.99×
21Connecticut~50K0.98×
22Kentucky~70K0.97×
23Oklahoma~60K0.97×
24Alabama~70K0.96×
25Louisiana~70K0.96×
26Oregon~60K0.96×
27Utah~50K0.96×
28South Carolina~80K0.94×
29Wisconsin~80K0.93×
30Missouri~80K0.92×
31Minnesota~70K0.92×
32Tennessee~100K0.91×
33Massachusetts~100K0.91×
34Indiana~90K0.91×
35Maryland~80K0.90×
36Colorado~80K0.90×
37Virginia~100K0.89×
38Arizona~100K0.89×
39Washington~100K0.88×
40Michigan~100K0.87×
41New Jersey~100K0.87×
42Ohio~100K0.86×
43Georgia~100K0.86×
44North Carolina~100K0.86×
45Pennsylvania~200K0.83×
46Illinois~100K0.83×
47Florida~300K0.78×
48New York~200K0.76×
49Texas~300K0.71×
50California~400K0.69×
Fig. 06

Affinity by region

Affinity by region — Thermal comfort, United States
0.69×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thermal comfort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thermal comfort audience
#·InterestCategoryAffinity×
01DehumidifierHome & Garden20.64×
02Air filterHome & Garden13.92×
03Central heatingHome & Garden7.30×
04Air conditioningTechnology & Electronics4.68×
05Private equityBusiness & Career3.89×
06NASDAQBusiness & Career3.59×
07Web serverTechnology & Electronics3.33×
08Hardware storeHome & Garden3.04×
09Discount TireShopping2.97×
10Non-alcoholic beverageFood & Beverages2.70×
11Career developmentBusiness & Career2.61×
12Rail transportTravel & Leisure2.60×
13HVACHome & Garden2.56×
14Master of Business AdministrationBusiness & Career2.54×
15Real propertyHome & Garden2.47×
16Ace HardwareHome & Garden2.09×
17AuctionShopping1.84×
18Financial servicesBusiness & Career1.83×
19PharmacyBusiness & Career1.78×
20MenardsHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thermal comfort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thermal comfort audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
DIY MentalityTHRILL2.23×
Quality AwarenessPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thermal comfort audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.69×
Social Media UsageJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thermal comfort have in United States?

Thermal comfort has an estimated audience of 5,384,352 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thermal comfort fans?

48.0% of Thermal comfort fans are female, 52.0% are male, with an average age of 45.5 years.

03

Which brands do Thermal comfort fans like most?

Thermal comfort fans show strongest brand affinity for Dehumidifier (20.64×), Air filter (13.92×), and Air conditioning (4.68×) over the country average.

04

Where do Thermal comfort fans live in United States?

Thermal comfort fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Thermal comfort fans also like?

Beyond Thermal comfort itself, the audience over-indexes on Air filter (13.92×), Air conditioning (4.68×), NASDAQ (3.59×), and Hardware store (3.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Thermal comfort audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thermal comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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