Rascasse Audience Intelligence

Thermal comfort Audience in Germany

A data profile of the people who buy, follow and care about Thermal comfort in Germany — modelled from more than twelve digital signal sources. Thermal comfort has an estimated audience of 330,533 people in Germany.

#5858among Topic in Germany#796in Home & Garden

The average Thermal comfort fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Air purifier, Refrigerator, HVAC, with strongest over-indexing on Air purifier (44.59× the country average).

Demographically, the Thermal comfort audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thermal comfort fan in Germany is more male, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for Air purifier.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thermal comfort profile in Germany.

Audience size
331K
in Germany
Gender
37.7%♀
62.3% male
Age
45.1
average years
Country rank
#16173
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thermal comfort fans

37.7% are female, 62.3% are male, average age 45.1.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Thermal comfort audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age45.1
Estimated audience size330,533
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Thermal comfort audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3923%
40-4928%
50+29%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Thermal comfort audience comes from Germany.

Worldwide audience distribution share by country for Thermal comfort
CountryShare
United States34.1%
Brazil5.3%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thermal comfort audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thermal comfort fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.49×
02Saarland~5K1.25×
03Mecklenburg-Vorpommern~7K1.12×
04Thüringen~9K1.10×
05Sachsen-Anhalt~9K1.05×
06Brandenburg~10K1.01×
07Hamburg~7K1.00×
08Schleswig-Holstein~10K0.96×
09Rheinland-Pfalz~20K0.95×
10Sachsen~10K0.92×
11Berlin~10K0.88×
12Hessen~20K0.82×
13Niedersachsen~30K0.81×
14Baden-Württemberg~30K0.76×
15Bayern~40K0.73×
16Nordrhein-Westfalen~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Thermal comfort, Germany
0.68×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thermal comfort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thermal comfort audience
#·InterestCategoryAffinity×
01DehumidifierHome & Garden61.37×
02Air purifierHome & Garden44.59×
03Teddy bearKids & Family16.74×
04BlenderHome & Garden13.65×
05HVACHome & Garden12.65×
06RefrigeratorHome & Garden11.79×
07Web applicationTechnology & Electronics7.08×
08Smart deviceTechnology & Electronics6.12×
09Educational toyKids & Family5.43×
10Business classTravel & Leisure4.88×
11Tesla MotorsCars & Mobility3.85×
12Tour de FranceSports3.59×
13Renewable energyBusiness & Career3.43×
14Sustainable energyHome & Garden3.38×
15FRITZ!BoxTechnology & Electronics3.30×
16Efficient energy useTechnology & Electronics2.97×
17FamilyKids & Family2.78×
18NatureHome & Garden2.71×
19EmailTechnology & Electronics2.62×
20GermanyTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thermal comfort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thermal comfort audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.73×
Quality AwarenessPREMIUM2.72×
Early Adopter MentalityPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thermal comfort audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Social Media UsageJOY0.65×
Price SensitivityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thermal comfort have in Germany?

Thermal comfort has an estimated audience of 330,533 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Thermal comfort fans?

37.7% of Thermal comfort fans are female, 62.3% are male, with an average age of 45.1 years.

03

Which brands do Thermal comfort fans like most?

Thermal comfort fans show strongest brand affinity for Air purifier (44.59×), Refrigerator (11.79×), and HVAC (12.65×) over the country average.

04

Where do Thermal comfort fans live in Germany?

Thermal comfort fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Thermal comfort fans also like?

Beyond Thermal comfort itself, the audience over-indexes on Refrigerator (11.79×), HVAC (12.65×), Dehumidifier (61.37×), and Teddy bear (16.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Thermal comfort audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thermal comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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