Thermal comfort Audience in Germany
Thermal comfort has an estimated audience of 330,533 people in Germany. 37.7% are female, 62.3% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Air purifier, Dehumidifier, Refrigerator, Teddy bear, HVAC.
The average Thermal comfort fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Air purifier, Dehumidifier, Refrigerator, with strongest over-indexing on Air purifier (45.23× the country average). Demographically, the Thermal comfort audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Thermal comfort fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 45.1 |
| Estimated audience size | 330,533 |
Audience persona
The typical Thermal comfort fan in Germany is more male, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for Air purifier.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 34,696 | 0.48× |
| Baden-Württemberg | 19,720 | 0.44× |
| Bayern | 19,492 | 0.37× |
| Hessen | 11,187 | 0.44× |
| Niedersachsen | 11,087 | 0.35× |
| Berlin | 10,842 | 0.73× |
| Thüringen | 10,518 | 1.25× |
| Sachsen-Anhalt | 10,507 | 1.23× |
| Mecklenburg-Vorpommern | 10,268 | 1.63× |
| Rheinland-Pfalz | 9,773 | 0.59× |
| Sachsen | 9,719 | 0.6× |
| Brandenburg | 9,468 | 0.92× |
| Saarland | 9,279 | 2.29× |
| Bremen | 9,182 | 3.25× |
| Schleswig-Holstein | 8,370 | 0.71× |
| Hamburg | 5,508 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air purifier | 45.23× | Home & Garden |
| Dehumidifier | 56.07× | Home & Garden |
| Refrigerator | 8.64× | Home & Garden |
| Teddy bear | 14.21× | Kids & Family |
| HVAC | 8.02× | Home & Garden |
| Renewable energy | 4.94× | Business & Career |
| Business class | 6.95× | Travel & Leisure |
| Sustainable energy | 4.89× | Home & Garden |
| Smart device | 7.17× | Technology & Electronics |
| Kitchenware | 5.36× | Home & Garden |
| Do it yourself (DIY) | 2.97× | Home & Garden |
| Efficient energy use | 4.43× | Technology & Electronics |
| High-net-worth individual | 9.83× | Business & Career |
| Tesla Motors | 5.36× | Cars & Mobility |
| Blender | 10.65× | Home & Garden |
| Terraced house | 5.66× | Home & Garden |
| Sustainable clothing | 6.6× | Fashion & Accessoires |
| Semi-detached | 7.63× | Home & Garden |
| Bed sheet | 8.43× | Home & Garden |
| Lego | 4.04× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.83 |
| Quality Awareness | PREMIUM | 3.8 |
| DIY Mentality | THRILL | 2.55 |
| Early Adopter Mentality | POWER | 2.33 |
| Family Orientation | CONSERVATISM | 2.17 |
| Luxury Orientation | PREMIUM | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| Brazil | 5.3% |
| Italy | 5.1% |
See Thermal comfort audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Thermal comfort have in Germany?
Thermal comfort has an estimated audience of 330,533 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Thermal comfort fans?
37.7% of Thermal comfort fans are female, 62.3% are male, with an average age of 45.1 years.
Which brands do Thermal comfort fans like most?
Thermal comfort fans show strongest brand affinity for Air purifier (45.23×), Dehumidifier (56.07×), and Refrigerator (8.64×) over the country average.
Where do Thermal comfort fans live in Germany?
Thermal comfort fans in Germany are most concentrated in Nordrhein-Westfalen (reach 34,696), Baden-Württemberg (reach 19,720), and Bayern (reach 19,492). These three regions account for the largest share of the active audience.
What other brands do Thermal comfort fans also like?
Beyond Thermal comfort itself, the audience over-indexes on Dehumidifier (56.07×), Refrigerator (8.64×), Teddy bear (14.21×), and HVAC (8.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thermal comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.