Rascasse Audience Intelligence

Riley! Audience in United States

A data profile of the people who buy, follow and care about Riley! in United States — modelled from more than twelve digital signal sources. Riley! has an estimated audience of 765,754 people in United States.

#70among Punk in United States#6561among Person in United States#3782in Music & Radio

The average Riley! fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Carpool, Google Maps, Uber, with strongest over-indexing on Carpool (62.54× the country average).

Demographically, the Riley! audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Riley! fan in United States is more male, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Carpool.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riley! profile in United States.

Audience size
766K
in United States
Gender
37.3%♀
62.7% male
Age
35.9
average years
Country rank
#28245
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riley! fans

37.3% are female, 62.7% are male, average age 35.9.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Riley! audience in United States
MetricValue
Female37.3%
Male62.7%
Average age35.9
Estimated audience size765,754
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Riley! audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Riley! audience comes from United States.

Worldwide audience distribution share by country for Riley!
CountryShare
United States40.6%
United Kingdom11.7%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riley! audience in United States is strongest.

Fig. 05

Top regions by affinity

Riley! fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~20K2.51×
02Indiana~30K2.04×
03Wisconsin~20K1.74×
04Mississippi~9K1.36×
05New York~50K1.27×
06Oregon~10K1.26×
07Connecticut~10K1.26×
08California~100K1.17×
09Kentucky~10K1.17×
10Michigan~20K1.15×
11Arkansas~7K1.12×
12Louisiana~10K1.09×
13South Carolina~10K1.08×
14Alabama~10K1.07×
15Missouri~10K1.02×
16Georgia~20K1.00×
17Iowa~6K1.00×
18Alaska~2K0.99×
19Illinois~20K0.97×
20Arizona~20K0.97×
21Nevada~7K0.97×
22Idaho~4K0.96×
23Oklahoma~8K0.95×
24Utah~6K0.94×
25New Mexico~4K0.94×
26Maine~3K0.94×
27Pennsylvania~20K0.92×
28Ohio~20K0.92×
29Tennessee~10K0.92×
30Montana~2K0.90×
31Texas~60K0.89×
32North Carolina~20K0.89×
33West Virginia~3K0.89×
34South Dakota~2K0.88×
35Minnesota~9K0.86×
36Nebraska~3K0.86×
37North Dakota~1K0.86×
38Rhode Island~2K0.84×
39Vermont~1K0.84×
40Virginia~20K0.83×
41Washington, District of Columbia~2K0.83×
42New Hampshire~2K0.82×
43Delaware~2K0.82×
44Maryland~10K0.81×
45Hawaii~3K0.80×
46Washington~10K0.78×
47Florida~40K0.76×
48New Jersey~10K0.75×
49Colorado~9K0.74×
50Massachusetts~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Riley!, United States
0.73×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riley! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riley! audience
#·InterestCategoryAffinity×
01CarpoolCars & Mobility62.54×
02BackgammonGames14.35×
03ZipcarCars & Mobility14.25×
04Real-time ridesharingCars & Mobility10.83×
05City carCars & Mobility6.78×
06UberCars & Mobility5.24×
07Bryan CranstonMovies & TV4.86×
08Employment websiteBusiness & Career3.13×
09Google MapsInternet & Social Media2.84×
10Enterprise Rent-A-CarCars & Mobility2.68×
11O'Reilly Auto PartsCars & Mobility2.54×
12Advance Auto PartsCars & Mobility2.48×
13AutoZoneCars & Mobility2.38×
14Public transportCars & Mobility2.15×
15Career developmentBusiness & Career2.13×
16T-MobileTechnology & Electronics1.76×
17InnovationBusiness & Career1.74×
18Nordstrom rackFashion & Accessoires1.73×
19Trader Joe'sShopping1.71×
20IKEAHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riley! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riley! audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.23×
Career OrientationPOWER1.59×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riley! audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.83×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riley! have in United States?

Riley! has an estimated audience of 765,754 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Riley! fans?

37.3% of Riley! fans are female, 62.7% are male, with an average age of 35.9 years.

03

Which brands do Riley! fans like most?

Riley! fans show strongest brand affinity for Carpool (62.54×), Google Maps (2.84×), and Uber (5.24×) over the country average.

04

Where do Riley! fans live in United States?

Riley! fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Riley! fans also like?

Beyond Riley! itself, the audience over-indexes on Google Maps (2.84×), Uber (5.24×), AutoZone (2.38×), and City car (6.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Punk audiences in United States

See Riley! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Riley!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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