Rascasse Audience Intelligence

Real-time ridesharing Audience in United States

A data profile of the people who buy, follow and care about Real-time ridesharing in United States — modelled from more than twelve digital signal sources. Real-time ridesharing has an estimated audience of 1,118,911 people in United States.

#8290among Topic in United States#692in Cars & Mobility

The average Real-time ridesharing fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Benchmark (venture capital firm), Uber, CouchSurfing, with strongest over-indexing on Benchmark (venture capital firm) (56.16× the country average).

Demographically, the Real-time ridesharing audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.

The typical Real-time ridesharing fan in United States is balanced, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Benchmark (venture capital firm).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real-time ridesharing profile in United States.

Audience size
1.1M
in United States
Gender
52.4%♀
47.6% male
Age
38.4
average years
Country rank
#21914
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real-time ridesharing fans

52.4% are female, 47.6% are male, average age 38.4.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Real-time ridesharing audience in United States
MetricValue
Female52.4%
Male47.6%
Average age38.4
Estimated audience size1,118,911
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Real-time ridesharing audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3924%
40-4921%
50+15%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Real-time ridesharing audience comes from United States.

Worldwide audience distribution share by country for Real-time ridesharing
CountryShare
United States21.9%
Brazil7.6%
Poland5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real-time ridesharing audience in United States is strongest.

Fig. 05

Top regions by affinity

Real-time ridesharing fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~6K1.07×
02Washington, District of Columbia~4K1.06×
03New York~60K1.04×
04Iowa~9K1.03×
05Missouri~20K1.01×
06Colorado~20K1.01×
07Pennsylvania~40K1.00×
08Michigan~30K1.00×
09Virginia~30K1.00×
10Massachusetts~20K1.00×
11California~100K0.99×
12Texas~100K0.99×
13Florida~80K0.99×
14Wyoming0.00×
15Mississippi0.00×
16Nebraska0.00×
17North Carolina0.00×
18South Carolina0.00×
19Georgia0.00×
20Washington0.00×
21Illinois0.00×
22Arizona0.00×
23Oregon0.00×
24Maryland0.00×
25Indiana0.00×
26New Jersey0.00×
27Connecticut0.00×
28Vermont0.00×
29Alabama0.00×
30Louisiana0.00×
31Ohio0.00×
Fig. 06

Affinity by region

Affinity by region — Real-time ridesharing, United States
0.99×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real-time ridesharing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real-time ridesharing audience
#·InterestCategoryAffinity×
01Benchmark (venture capital firm)Business & Career56.16×
02CouchSurfingTravel & Leisure30.28×
03Vehicle for hireCars & Mobility22.14×
04CarpoolCars & Mobility11.44×
05LyftCars & Mobility10.09×
06UberCars & Mobility6.52×
07Payment systemShopping5.25×
08Google NewsNews4.44×
09Enterprise Rent-A-CarCars & Mobility3.31×
10LabCorpHealth3.16×
11Wawa Inc.Shopping2.90×
12Nancy MacePolitics & Society2.72×
13DoordashFood & Beverages2.68×
14Google DriveTechnology & Electronics2.24×
15Instant messagingInternet & Social Media2.21×
16Google DocsInternet & Social Media2.20×
17Personal financeBusiness & Career1.69×
18Video gamesGames1.68×
19BusinessBusiness & Career1.66×
20United StatesTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real-time ridesharing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real-time ridesharing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.08×
Urban LifestyleOPEN1.91×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real-time ridesharing audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Design AffinityPREMIUM0.90×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real-time ridesharing have in United States?

Real-time ridesharing has an estimated audience of 1,118,911 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Real-time ridesharing fans?

52.4% of Real-time ridesharing fans are female, 47.6% are male, with an average age of 38.4 years.

03

Which brands do Real-time ridesharing fans like most?

Real-time ridesharing fans show strongest brand affinity for Benchmark (venture capital firm) (56.16×), Uber (6.52×), and CouchSurfing (30.28×) over the country average.

04

Where do Real-time ridesharing fans live in United States?

Real-time ridesharing fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Real-time ridesharing fans also like?

Beyond Real-time ridesharing itself, the audience over-indexes on Uber (6.52×), CouchSurfing (30.28×), Google News (4.44×), and Vehicle for hire (22.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Real-time ridesharing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real-time ridesharing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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