Real-time ridesharing Audience in United States
Real-time ridesharing has an estimated audience of 1,118,911 people in United States. 52.4% are female, 47.6% are male, average age 38.4. Top regions: New York, California, West Virginia. Top brand affinities: Benchmark (venture capital firm), Uber, CouchSurfing, Google News, Vehicle for hire.
The average Real-time ridesharing fan in United States is 38.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, West Virginia. Top brand affinities include Benchmark (venture capital firm), Uber, CouchSurfing, with strongest over-indexing on Benchmark (venture capital firm) (56.16× the country average). Demographically, the Real-time ridesharing audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Real-time ridesharing fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 38.4 |
| Estimated audience size | 1,118,911 |
Audience persona
The typical Real-time ridesharing fan in United States is balanced, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Benchmark (venture capital firm).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 128,253 | 2.05× |
| California | 69,666 | 0.57× |
| West Virginia | 42,671 | 8.19× |
| Missouri | 38,181 | 2.12× |
| Florida | 37,888 | 0.5× |
| Texas | 37,670 | 0.39× |
| Iowa | 37,417 | 4.06× |
| Michigan | 36,345 | 1.24× |
| Pennsylvania | 34,662 | 0.92× |
| Virginia | 33,284 | 1.22× |
| Massachusetts | 31,968 | 1.45× |
| Colorado | 31,120 | 1.76× |
| Washington, District of Columbia | 21,952 | 6.53× |
| Louisiana | None× | |
| Wyoming | None× | |
| New Jersey | None× | |
| Mississippi | None× | |
| Ohio | None× | |
| Washington | None× | |
| Vermont | None× | |
| Arizona | None× | |
| Connecticut | None× | |
| South Carolina | None× | |
| Georgia | None× | |
| North Carolina | None× | |
| Nebraska | None× | |
| Oregon | None× | |
| Maryland | None× | |
| Alabama | None× | |
| Indiana | None× | |
| Illinois | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Benchmark (venture capital firm) | 56.16× | Business & Career |
| Uber | 6.52× | Cars & Mobility |
| CouchSurfing | 30.28× | Travel & Leisure |
| Google News | 4.44× | News |
| Vehicle for hire | 22.14× | Cars & Mobility |
| Lyft | 10.09× | Cars & Mobility |
| Business | 1.66× | Business & Career |
| United States | 1.64× | Travel & Leisure |
| Personal finance | 1.69× | Business & Career |
| Video games | 1.68× | Games |
| Instant messaging | 2.21× | Internet & Social Media |
| Enterprise Rent-A-Car | 3.31× | Cars & Mobility |
| Carpool | 11.44× | Cars & Mobility |
| Google Drive | 2.24× | Technology & Electronics |
| Payment system | 5.25× | Shopping |
| Doordash | 2.68× | Food & Beverages |
| Google Docs | 2.2× | Internet & Social Media |
| LabCorp | 3.16× | Health |
| Wawa Inc. | 2.9× | Shopping |
| Taxicab | 5.71× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 19.55 |
| Quality Awareness | PREMIUM | 1.58 |
| Career Orientation | POWER | 1.48 |
| Indulgence | JOY | 1.47 |
| Social Media Usage | JOY | 1.35 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 7.6% |
| Poland | 5.1% |
See Real-time ridesharing audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Real-time ridesharing have in United States?
Real-time ridesharing has an estimated audience of 1,118,911 people in United States, concentrated in New York and California.
What is the gender split and age of Real-time ridesharing fans?
52.4% of Real-time ridesharing fans are female, 47.6% are male, with an average age of 38.4 years.
Which brands do Real-time ridesharing fans like most?
Real-time ridesharing fans show strongest brand affinity for Benchmark (venture capital firm) (56.16×), Uber (6.52×), and CouchSurfing (30.28×) over the country average.
Where do Real-time ridesharing fans live in United States?
Real-time ridesharing fans in United States are most concentrated in New York (reach 128,253), California (reach 69,666), and West Virginia (reach 42,671). These three regions account for the largest share of the active audience.
What other brands do Real-time ridesharing fans also like?
Beyond Real-time ridesharing itself, the audience over-indexes on Uber (6.52×), CouchSurfing (30.28×), Google News (4.44×), and Vehicle for hire (22.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Real-time ridesharing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.