Rascasse Audience Intelligence

Vehicle for hire Audience in United States

A data profile of the people who buy, follow and care about Vehicle for hire in United States — modelled from more than twelve digital signal sources. Vehicle for hire has an estimated audience of 1,117,547 people in United States.

#8296among Topic in United States#693in Cars & Mobility

The average Vehicle for hire fan in United States is 45.9 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Limousine, Web server, Ryan Gosling, with strongest over-indexing on Limousine (66.31× the country average).

Demographically, the Vehicle for hire audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vehicle for hire fan in United States is more male, around 45.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Limousine.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vehicle for hire profile in United States.

Audience size
1.1M
in United States
Gender
30.3%♀
69.7% male
Age
45.9
average years
Country rank
#21942
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicle for hire fans

30.3% are female, 69.7% are male, average age 45.9.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Vehicle for hire audience in United States
MetricValue
Female30.3%
Male69.7%
Average age45.9
Estimated audience size1,117,547
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Vehicle for hire audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4922%
50+38%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Vehicle for hire audience comes from United States.

Worldwide audience distribution share by country for Vehicle for hire
CountryShare
United States11.7%
United Kingdom7.3%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vehicle for hire audience in United States is strongest.

Fig. 05

Top regions by affinity

Vehicle for hire fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.65×
02Washington, District of Columbia~4K1.28×
03Delaware~4K1.22×
04Maine~5K1.20×
05North Dakota~3K1.17×
06West Virginia~6K1.16×
07Mississippi~10K1.15×
08New Hampshire~5K1.15×
09Hawaii~5K1.13×
10Nebraska~6K1.11×
11New Mexico~6K1.07×
12Arkansas~10K1.06×
13Vermont~2K1.05×
14Iowa~10K1.04×
15Oklahoma~10K1.02×
16Kansas~9K1.02×
17Idaho~6K1.02×
18Louisiana~10K1.01×
19South Dakota~3K1.01×
20Montana~3K1.00×
21Alaska~2K1.00×
22Kentucky~10K0.99×
23Nevada~10K0.99×
24Rhode Island~4K0.99×
25Utah~10K0.98×
26Florida~70K0.97×
27Connecticut~10K0.97×
28Alabama~10K0.96×
29Oregon~10K0.96×
30South Carolina~20K0.95×
31Missouri~20K0.94×
32Arizona~20K0.93×
33Wisconsin~20K0.93×
34Minnesota~10K0.93×
35Tennessee~20K0.92×
36Indiana~20K0.92×
37Maryland~20K0.92×
38Colorado~20K0.91×
39Georgia~30K0.90×
40Washington~20K0.89×
41Massachusetts~20K0.89×
42Michigan~30K0.88×
43Virginia~20K0.88×
44Ohio~30K0.87×
45North Carolina~30K0.87×
46New Jersey~20K0.87×
47Pennsylvania~30K0.86×
48Illinois~30K0.86×
49Texas~80K0.79×
50California~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Vehicle for hire, United States
0.72×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vehicle for hire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vehicle for hire audience
#·InterestCategoryAffinity×
01LimousineCars & Mobility66.31×
02Real-time ridesharingCars & Mobility22.14×
03Roche BoboisHome & Garden17.72×
04Web serverTechnology & Electronics12.70×
05Josh DuhamelFashion & Accessoires12.52×
06Bryan CranstonMovies & TV11.56×
07Ryan GoslingMovies & TV10.60×
08Love's Travel Stops & Country StoresShopping5.99×
09Retail bankingBusiness & Career5.75×
10TramCars & Mobility5.67×
11UberCars & Mobility4.95×
12Sustainable energyHome & Garden4.50×
13FedExBusiness & Career4.39×
14Renewable energyBusiness & Career4.32×
15Public transportCars & Mobility4.27×
16Solar energyHome & Garden4.11×
17Enterprise Rent-A-CarCars & Mobility3.62×
18Discount storesShopping3.14×
19Pizza HutFood & Beverages2.69×
20Mortgage loansBusiness & Career2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicle for hire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicle for hire audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN5.25×
PatriotismCONSERVATISM2.34×
Convenience OrientationPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicle for hire audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
Healthy LifestyleBALANCE0.66×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vehicle for hire have in United States?

Vehicle for hire has an estimated audience of 1,117,547 people in United States, concentrated in New York and California.

02

What is the gender split and age of Vehicle for hire fans?

30.3% of Vehicle for hire fans are female, 69.7% are male, with an average age of 45.9 years.

03

Which brands do Vehicle for hire fans like most?

Vehicle for hire fans show strongest brand affinity for Limousine (66.31×), Web server (12.7×), and Ryan Gosling (10.6×) over the country average.

04

Where do Vehicle for hire fans live in United States?

Vehicle for hire fans in United States are most concentrated in New York (reach ~100K), California (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Vehicle for hire fans also like?

Beyond Vehicle for hire itself, the audience over-indexes on Web server (12.7×), Ryan Gosling (10.6×), Bryan Cranston (11.56×), and FedEx (4.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Vehicle for hire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicle for hire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →