Vehicle for hire Audience in United States

Vehicle for hire logo

Vehicle for hire has an estimated audience of 1,117,547 people in United States. 30.3% are female, 69.7% are male, average age 45.9. Top regions: New York, Florida, Georgia. Top brand affinities: Enterprise Rent-A-Car, CarGurus, Capital One, Google Maps, Indeed.com.

The average Vehicle for hire fan in United States is 45.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Enterprise Rent-A-Car, CarGurus, Capital One, with strongest over-indexing on Enterprise Rent-A-Car (41.79× the country average). Demographically, the Vehicle for hire audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Vehicle for hire fans

Demographic split for Vehicle for hire audience in United States
MetricValue
Female30.3%
Male69.7%
Average age45.9
Estimated audience size1,117,547

Audience persona

The typical Vehicle for hire fan in United States is more male, around 45.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Vehicle for hire in United States
RegionReachAffinity
New York124,6192×
Florida62,3360.82×
Georgia26,8770.78×
California26,5780.22×
New Jersey14,9670.53×
North Carolina14,8600.44×
Mississippi14,7901.61×
Virginia13,4920.5×
Texas13,4730.14×
Arizona13,2820.58×
Louisiana13,1500.91×
Arkansas13,1391.43×
Oklahoma12,8491.04×
Kentucky12,6460.9×
Alabama12,2400.78×
West Virginia12,2102.35×
Tennessee11,6610.52×
South Carolina11,5780.69×
Indiana11,2810.55×
Kansas11,2781.28×
Missouri10,9250.61×
Hawaii10,7712.24×
Iowa10,7061.16×
Ohio10,4470.3×
Michigan10,4000.36×
Wisconsin10,3440.62×
Maryland10,2660.53×
New Hampshire10,0602.28×
Pennsylvania9,9180.26×
Nebraska9,8511.76×
Connecticut9,8360.88×
New Mexico9,8001.75×
Nevada9,7680.9×
Maine9,7082.43×
Oregon9,6430.75×
Utah9,5860.96×
Illinois9,3020.25×
Minnesota9,2420.58×
Massachusetts9,1470.42×
Washington8,9290.4×
Colorado8,9040.51×
Delaware8,6992.82×
Washington, District of Columbia7,3282.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vehicle for hire audience
BrandAffinityCategory
Enterprise Rent-A-Car41.79×Cars & Mobility
CarGurus25.38×Cars & Mobility
Capital One16.1×Business & Career
Google Maps14.23×Internet & Social Media
Indeed.com12.81×Business & Career
Alamo Rent a Car52.98×Cars & Mobility
Circle K16.24×Shopping
Limousine46.73×Cars & Mobility
Aaron Rodgers11.58×Sports
AccuWeather11.51×Home & Garden
ICloud15.99×Technology & Electronics
DeviantArt12.02×Internet & Social Media
Google News9.75×News
Bruce Willis11.54×Movies & TV
Cillian Murphy18.07×Movies & TV
Google Earth14.33×Internet & Social Media
Khan Academy11.67×Business & Career
Jason Momoa12.89×Movies & TV
Billy Bob Thornton11.58×Movies & TV
Beetlejuice6.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vehicle for hire audience
TraitClusterScore
Urban LifestyleOPEN6.92
Risk AppetiteTHRILL2.97
TravellingTHRILL2.08
Luxury OrientationPREMIUM2.03
Quality AwarenessPREMIUM2
Career OrientationPOWER1.85

Worldwide distribution

Worldwide audience distribution share by country for Vehicle for hire
CountryShare
United States11.7%
United Kingdom7.3%
Germany6.2%

See Vehicle for hire audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Vehicle for hire have in United States?

Vehicle for hire has an estimated audience of 1,117,547 people in United States, concentrated in New York and Florida.

What is the gender split and age of Vehicle for hire fans?

30.3% of Vehicle for hire fans are female, 69.7% are male, with an average age of 45.9 years.

Which brands do Vehicle for hire fans like most?

Vehicle for hire fans show strongest brand affinity for Enterprise Rent-A-Car (41.79×), CarGurus (25.38×), and Capital One (16.1×) over the country average.

Where do Vehicle for hire fans live in United States?

Vehicle for hire fans in United States are most concentrated in New York (reach 124,619), Florida (reach 62,336), and Georgia (reach 26,877). These three regions account for the largest share of the active audience.

What other brands do Vehicle for hire fans also like?

Beyond Vehicle for hire itself, the audience over-indexes on CarGurus (25.38×), Capital One (16.1×), Google Maps (14.23×), and Indeed.com (12.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicle for hire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.