Vehicle for hire Audience in United States

Vehicle for hire logo

Vehicle for hire has an estimated audience of 1,117,547 people in United States. 30.3% are female, 69.7% are male, average age 45.9. Top regions: New York, Florida, Georgia. Top brand affinities: Nationality, Minnesota, Israel, Governor of Michigan, Hipster.

The average Vehicle for hire fan in United States is 45.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Nationality, Minnesota, Israel, with strongest over-indexing on Nationality (6.19× the country average). Demographically, the Vehicle for hire audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Vehicle for hire fans

Demographic split for Vehicle for hire audience in United States
MetricValue
Female30.3%
Male69.7%
Average age45.9
Estimated audience size1,117,547

Audience persona

The typical Vehicle for hire fan in United States is more male, around 45.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Vehicle for hire in United States
RegionReachAffinity
New York124,6192×
Florida62,3360.82×
Georgia26,8770.78×
California26,5780.22×
New Jersey14,9670.53×
North Carolina14,8600.44×
Mississippi14,7901.61×
Virginia13,4920.5×
Texas13,4730.14×
Arizona13,2820.58×
Louisiana13,1500.91×
Arkansas13,1391.43×
Oklahoma12,8491.04×
Kentucky12,6460.9×
Alabama12,2400.78×
West Virginia12,2102.35×
Tennessee11,6610.52×
South Carolina11,5780.69×
Indiana11,2810.55×
Kansas11,2781.28×
Missouri10,9250.61×
Hawaii10,7712.24×
Iowa10,7061.16×
Ohio10,4470.3×
Michigan10,4000.36×
Wisconsin10,3440.62×
Maryland10,2660.53×
New Hampshire10,0602.28×
Pennsylvania9,9180.26×
Nebraska9,8511.76×
Connecticut9,8360.88×
New Mexico9,8001.75×
Nevada9,7680.9×
Maine9,7082.43×
Oregon9,6430.75×
Utah9,5860.96×
Illinois9,3020.25×
Minnesota9,2420.58×
Massachusetts9,1470.42×
Washington8,9290.4×
Colorado8,9040.51×
Delaware8,6992.82×
Washington, District of Columbia7,3282.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vehicle for hire audience
BrandAffinityCategory
Nationality6.19×Politics & Society
Minnesota4.09×Travel & Leisure
Israel4.37×Travel & Leisure
Governor of Michigan13.68×Politics & Society
Hipster17.75×Politics & Society
War on Terror11.93×Politics & Society
Home construction2.22×Home & Garden
Goop8.23×Internet & Social Media
Wok9.62×Food & Beverages
Grinch5.74×Movies & TV
Vocal harmony5.98×Music & Radio
El Paso County, Colorado14.9×Travel & Leisure
Google Home7.44×Technology & Electronics
Hibachi8.51×Food & Beverages
headspace9.49×Health
TV Fanatic10.53×Movies & TV
Cherish (group)10.66×Music & Radio
Grace Slick8.43×Music & Radio
San Pellegrino6.91×Food & Beverages
Natural rubber1.94×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vehicle for hire audience
TraitClusterScore
Urban LifestyleOPEN6.92
Risk AppetiteTHRILL2.97
TravellingTHRILL2.08
Luxury OrientationPREMIUM2.03
Quality AwarenessPREMIUM2
Career OrientationPOWER1.85

Worldwide distribution

Worldwide audience distribution share by country for Vehicle for hire
CountryShare
United States11.7%
United Kingdom7.3%
Germany6.2%

See Vehicle for hire audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Vehicle for hire have in United States?

Vehicle for hire has an estimated audience of 1,117,547 people in United States, concentrated in New York and Florida.

What is the gender split and age of Vehicle for hire fans?

30.3% of Vehicle for hire fans are female, 69.7% are male, with an average age of 45.9 years.

Which brands do Vehicle for hire fans like most?

Vehicle for hire fans show strongest brand affinity for Nationality (6.19×), Minnesota (4.09×), and Israel (4.37×) over the country average.

Where do Vehicle for hire fans live in United States?

Vehicle for hire fans in United States are most concentrated in New York (reach 124,619), Florida (reach 62,336), and Georgia (reach 26,877). These three regions account for the largest share of the active audience.

What other brands do Vehicle for hire fans also like?

Beyond Vehicle for hire itself, the audience over-indexes on Minnesota (4.09×), Israel (4.37×), Governor of Michigan (13.68×), and Hipster (17.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicle for hire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.