Rascasse Audience Intelligence

Benchmark (venture capital firm) Target Market in United States

A data profile of the people who buy, follow and care about Benchmark (venture capital firm) in United States — modelled from more than twelve digital signal sources. Benchmark (venture capital firm) has an estimated audience of 698,388 people in United States.

#3089among Brand in United States#1885in Business & Career

The average Benchmark (venture capital firm) fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Illinois.

Top brand affinities include Bryan Cranston, Ryan Gosling, Real-time ridesharing, with strongest over-indexing on Bryan Cranston (32.22× the country average).

Demographically, the Benchmark (venture capital firm) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Benchmark (venture capital firm) fan in United States is more male, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bryan Cranston.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Benchmark (venture capital firm) profile in United States.

Audience size
698K
in United States
Gender
43.0%♀
57.0% male
Age
38.9
average years
Country rank
#29962
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Benchmark (venture capital firm)

43.0% are female, 57.0% are male, average age 38.9.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Benchmark (venture capital firm) audience in United States
MetricValue
Female43.0%
Male57.0%
Average age38.9
Estimated audience size698,388
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Benchmark (venture capital firm) audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Benchmark (venture capital firm) audience comes from United States.

Worldwide audience distribution share by country for Benchmark (venture capital firm)
CountryShare
United States19.0%
Brazil18.9%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Benchmark (venture capital firm) audience in United States is strongest.

Fig. 05

Top regions by affinity

Benchmark (venture capital firm) customers by region in United States
#RegionReachAffinity×
01Illinois~60K2.35×
02Virginia~30K1.83×
03Georgia~30K1.60×
04Tennessee~20K1.56×
05California~100K1.51×
06North Carolina~30K1.49×
07Ohio~30K1.44×
08New Hampshire~4K1.32×
09Indiana~20K1.26×
10Florida~60K1.21×
11Kentucky~10K1.19×
12Connecticut~8K1.15×
13Arkansas~7K1.14×
14Delaware~2K1.12×
15Montana~2K1.09×
16Washington, District of Columbia~2K1.06×
17New Jersey~20K1.02×
18Oregon~8K1.01×
19Arizona~10K1.00×
20Massachusetts~10K0.99×
21Minnesota~10K0.97×
22Alabama~9K0.97×
23New York~40K0.91×
24Missouri~10K0.91×
25Colorado~10K0.91×
26Washington~10K0.90×
27Idaho~3K0.90×
28Texas~50K0.89×
29Maryland~10K0.89×
30Vermont~1K0.88×
31Pennsylvania~20K0.87×
32South Carolina~9K0.87×
33Utah~5K0.86×
34Oklahoma~7K0.85×
35South Dakota~1K0.85×
36Iowa~5K0.84×
37Kansas~5K0.84×
38Michigan~20K0.82×
39North Dakota~1K0.82×
40Maine~2K0.81×
41Rhode Island~2K0.81×
42Wisconsin~8K0.80×
43Alaska~1K0.80×
44Louisiana~7K0.78×
45Mississippi~5K0.78×
46West Virginia~2K0.73×
47Nebraska~2K0.70×
48Hawaii~2K0.70×
49Nevada~5K0.68×
50New Mexico~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Benchmark (venture capital firm), United States
0.66×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Benchmark (venture capital firm) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Benchmark (venture capital firm) audience
#·InterestCategoryAffinity×
01Bentley Continental GTCars & Mobility58.06×
02Real-time ridesharingCars & Mobility56.16×
03Kipling (brand)Fashion & Accessoires34.08×
04Bryan CranstonMovies & TV32.22×
05Y Combinator (company)Business & Career25.22×
06Ryan GoslingMovies & TV20.63×
07AngelListBusiness & Career19.22×
08CarsharingCars & Mobility16.01×
09Peter ThielBusiness & Career11.79×
10CodecademyInternet & Social Media9.06×
11Retail bankingBusiness & Career5.57×
12Venture capitalBusiness & Career5.14×
13UberCars & Mobility4.72×
14Sustainable energyHome & Garden4.48×
15FedExBusiness & Career4.33×
16Renewable energyBusiness & Career3.91×
17Bank of AmericaBusiness & Career3.40×
18Solar energyHome & Garden3.24×
19Mortgage loansBusiness & Career2.91×
20AirbnbTravel & Leisure2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Benchmark (venture capital firm) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Benchmark (venture capital firm) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN9.74×
Family OrientationCONSERVATISM2.55×
Quality AwarenessPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Benchmark (venture capital firm) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Benchmark (venture capital firm)'s target market in United States?

Benchmark (venture capital firm)'s target market in United States covers an estimated 698,388 people, concentrated in California and Florida.

02

What is the gender split and age of Benchmark (venture capital firm) customers?

43.0% of the Benchmark (venture capital firm) audience are female, 57.0% are male, with an average age of 38.9 years.

03

Which brands do Benchmark (venture capital firm) fans like most?

Benchmark (venture capital firm) fans show strongest brand affinity for Bryan Cranston (32.22×), Ryan Gosling (20.63×), and Real-time ridesharing (56.16×) over the country average.

04

Where do Benchmark (venture capital firm) fans live in United States?

Benchmark (venture capital firm) fans in United States are most concentrated in California (reach ~100K), Florida (reach ~60K), and Illinois (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Benchmark (venture capital firm) fans also like?

Beyond Benchmark (venture capital firm) itself, the audience over-indexes on Ryan Gosling (20.63×), Real-time ridesharing (56.16×), Bentley Continental GT (58.06×), and Peter Thiel (11.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Benchmark (venture capital firm) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Benchmark (venture capital firm). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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