Benchmark (venture capital firm) Audience in United States
Benchmark (venture capital firm) has an estimated audience of 702,739 people in United States. 43.0% are female, 57.0% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: War on Terror, Chalco de Díaz Covarrubias, Nationality, Alaska, Home construction.
The average Benchmark (venture capital firm) fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include War on Terror, Chalco de Díaz Covarrubias, Nationality, with strongest over-indexing on War on Terror (20.21× the country average). Demographically, the Benchmark (venture capital firm) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Venture capital
Demographics of Benchmark (venture capital firm) fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 38.9 |
| Estimated audience size | 702,739 |
Audience persona
The typical Benchmark (venture capital firm) fan in United States is more male, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for War on Terror.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 106,970 | 1.38× |
| Texas | 60,027 | 0.99× |
| Florida | 55,069 | 1.16× |
| New York | 41,170 | 1.05× |
| Illinois | 37,193 | 1.59× |
| North Carolina | 34,171 | 1.62× |
| Ohio | 33,225 | 1.53× |
| Georgia | 32,822 | 1.52× |
| Virginia | 25,937 | 1.52× |
| Pennsylvania | 22,349 | 0.94× |
| Tennessee | 21,022 | 1.49× |
| New Jersey | 18,136 | 1.01× |
| Indiana | 17,430 | 1.36× |
| Michigan | 16,471 | 0.9× |
| Massachusetts | 15,194 | 1.1× |
| Arizona | 14,495 | 1.01× |
| Washington | 14,027 | 1× |
| Maryland | 11,775 | 0.97× |
| Colorado | 10,720 | 0.97× |
| Missouri | 10,269 | 0.91× |
| Alabama | 9,930 | 1.01× |
| Minnesota | 9,877 | 0.98× |
| South Carolina | 9,616 | 0.91× |
| Kentucky | 9,233 | 1.05× |
| Oregon | 8,754 | 1.09× |
| Wisconsin | 8,445 | 0.8× |
| Connecticut | 7,637 | 1.08× |
| Louisiana | 7,145 | 0.79× |
| Oklahoma | 6,519 | 0.84× |
| Arkansas | 5,794 | 1× |
| Utah | 5,610 | 0.89× |
| Nevada | 4,874 | 0.72× |
| Iowa | 4,839 | 0.84× |
| Kansas | 4,640 | 0.84× |
| Mississippi | 4,371 | 0.75× |
| New Hampshire | 3,413 | 1.23× |
| Idaho | 3,238 | 0.92× |
| Nebraska | 2,499 | 0.71× |
| Washington, District of Columbia | 2,463 | 1.17× |
| New Mexico | 2,221 | 0.63× |
| West Virginia | 2,209 | 0.67× |
| Hawaii | 2,073 | 0.69× |
| Delaware | 2,067 | 1.07× |
| Maine | 2,006 | 0.8× |
| Montana | 1,983 | 1.02× |
| Rhode Island | 1,864 | 0.83× |
| South Dakota | 1,282 | 0.79× |
| North Dakota | 1,111 | 0.77× |
| Alaska | 1,075 | 0.71× |
| Vermont | 941 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| War on Terror | 20.21× | Politics & Society |
| Chalco de Díaz Covarrubias | 27.81× | Travel & Leisure |
| Nationality | 3.64× | Politics & Society |
| Alaska | 2.64× | Travel & Leisure |
| Home construction | 2.18× | Home & Garden |
| Israel | 2.05× | Travel & Leisure |
| Tiffany Haddish | 4.79× | Movies & TV |
| Dental hygienist | 4.31× | Health |
| CAC 40 | 3.39× | Business & Career |
| Nonito Donaire | 19.44× | Sports |
| Monogram | 2.12× | Home & Garden |
| Mayfield, Kentucky | 13.09× | Travel & Leisure |
| JDSU | 1.68× | Business & Career |
| Nonito Donaire | 18.11× | Sports |
| Panama | 1.93× | Travel & Leisure |
| Keegan Bradley | 3.72× | Sports |
| CAC 40 | 2.57× | Business & Career |
| N1 road (South Africa) | 1.8× | Travel & Leisure |
| Jill Scott | 2.52× | Music & Radio |
| Public speaking | 1.67× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 13.6 |
| Career Orientation | POWER | 2.09 |
| Quality Awareness | PREMIUM | 2.09 |
| Travelling | THRILL | 1.68 |
| Risk Appetite | THRILL | 1.58 |
| Mindfulness | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.4% |
| United States | 19.8% |
| Mexico | 5.6% |
See Benchmark (venture capital firm) audiences in other countries
- Benchmark (venture capital firm) — Germany
- Benchmark (venture capital firm) — United Kingdom
- Benchmark (venture capital firm) — France
- Benchmark (venture capital firm) — Italy
- Benchmark (venture capital firm) — Spain
- Benchmark (venture capital firm) — Brazil
- Benchmark (venture capital firm) — Japan
- Benchmark (venture capital firm) — South Korea
- Benchmark (venture capital firm) — India
More Venture capital audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Benchmark (venture capital firm) have in United States?
Benchmark (venture capital firm) has an estimated audience of 702,739 people in United States, concentrated in California and Texas.
What is the gender split and age of Benchmark (venture capital firm) fans?
43.0% of Benchmark (venture capital firm) fans are female, 57.0% are male, with an average age of 38.9 years.
Which brands do Benchmark (venture capital firm) fans like most?
Benchmark (venture capital firm) fans show strongest brand affinity for War on Terror (20.21×), Chalco de Díaz Covarrubias (27.81×), and Nationality (3.64×) over the country average.
Where do Benchmark (venture capital firm) fans live in United States?
Benchmark (venture capital firm) fans in United States are most concentrated in California (reach 106,970), Texas (reach 60,027), and Florida (reach 55,069). These three regions account for the largest share of the active audience.
What other brands do Benchmark (venture capital firm) fans also like?
Beyond Benchmark (venture capital firm) itself, the audience over-indexes on Chalco de Díaz Covarrubias (27.81×), Nationality (3.64×), Alaska (2.64×), and Home construction (2.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Benchmark (venture capital firm). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.