CouchSurfing Audience in United States

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CouchSurfing has an estimated audience of 626,374 people in United States. 58.6% are female, 41.4% are male, average age 41.7. Top regions: California, New York, Florida. Top brand affinities: Lonely Planet, Modern history, Motel, Expedia, Family Ties.

The average CouchSurfing fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Lonely Planet, Modern history, Motel, with strongest over-indexing on Lonely Planet (27.78× the country average). Demographically, the CouchSurfing audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of CouchSurfing fans

Demographic split for CouchSurfing audience in United States
MetricValue
Female58.6%
Male41.4%
Average age41.7
Estimated audience size626,374

Audience persona

The typical CouchSurfing fan in United States is more female, around 41.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lonely Planet.

Top regions in United States

Top regions ranked by reach for CouchSurfing in United States
RegionReachAffinity
California102,0541.48×
New York59,2151.69×
Florida48,7211.15×
Texas45,1770.84×
Illinois23,0161.1×
Washington19,4951.55×
New Jersey18,3041.15×
North Carolina17,6770.94×
Pennsylvania17,5840.83×
Massachusetts17,4201.41×
Virginia16,0501.05×
Georgia15,7520.82×
Arizona14,0501.1×
Colorado12,8421.3×
Ohio12,2370.63×
Michigan11,6010.71×
Maryland10,6460.99×
Oregon10,4501.46×
Tennessee9,4310.75×
Indiana8,9890.79×
Minnesota7,7690.87×
South Carolina7,0580.75×
Wisconsin6,7590.72×
Missouri6,7470.67×
Nevada6,6161.09×
Hawaii6,3512.36×
Utah6,3401.13×
Louisiana6,1820.77×
Connecticut5,4470.87×
Kansas5,3921.09×
Washington, District of Columbia5,2052.76×
Kentucky4,5340.58×
Alabama4,4380.51×
Oklahoma4,0440.58×
Iowa3,1140.6×
Arkansas2,9840.58×
New Hampshire2,9261.19×
Alaska2,6701.99×
New Mexico2,5770.82×
Maine2,4761.1×
Mississippi2,4160.47×
Idaho2,2460.72×
Montana1,9891.14×
Rhode Island1,8190.91×
Nebraska1,7660.56×
West Virginia1,6540.57×
Vermont1,3701.25×
Delaware1,2480.72×
Wyoming7870.85×
South Dakota7520.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CouchSurfing audience
BrandAffinityCategory
Lonely Planet27.78×Travel & Leisure
Modern history24.48×Politics & Society
Motel20.22×Travel & Leisure
Expedia6.33×Travel & Leisure
Family Ties32.86×Movies & TV
A Big Family60.39×Movies & TV
Art history15.38×Arts & Culture
Art museum5.34×Arts & Culture
Bonnaroo Music Festival15.97×Music & Radio
Cultural heritage9.08×Politics & Society
Glamping12.17×Travel & Leisure
Cultural history9.68×Arts & Culture
TripAdvisor5.13×Travel & Leisure
Coachella Valley Music and Arts Festival10.23×Music & Radio
Conference and resort hotels8.27×Travel & Leisure
Sharing economy9.47×Business & Career
Nature2.23×Home & Garden
Hilton Hotels & Resorts10.7×Travel & Leisure
Trivago8.06×Travel & Leisure
Fatherhood2.59×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CouchSurfing audience
TraitClusterScore
Urban LifestyleOPEN4.06
TravellingTHRILL2.29
SustainabilityBALANCE1.7
Design AffinityPREMIUM1.62
Family OrientationCONSERVATISM1.56
IndividualismJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for CouchSurfing
CountryShare
United States18.4%
Germany13.8%
China7.0%

See CouchSurfing audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does CouchSurfing have in United States?

CouchSurfing has an estimated audience of 626,374 people in United States, concentrated in California and New York.

What is the gender split and age of CouchSurfing fans?

58.6% of CouchSurfing fans are female, 41.4% are male, with an average age of 41.7 years.

Which brands do CouchSurfing fans like most?

CouchSurfing fans show strongest brand affinity for Lonely Planet (27.78×), Modern history (24.48×), and Motel (20.22×) over the country average.

Where do CouchSurfing fans live in United States?

CouchSurfing fans in United States are most concentrated in California (reach 102,054), New York (reach 59,215), and Florida (reach 48,721). These three regions account for the largest share of the active audience.

What other brands do CouchSurfing fans also like?

Beyond CouchSurfing itself, the audience over-indexes on Modern history (24.48×), Motel (20.22×), Expedia (6.33×), and Family Ties (32.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CouchSurfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.