Rascasse Audience Intelligence

CouchSurfing Audience in United States

A data profile of the people who buy, follow and care about CouchSurfing in United States — modelled from more than twelve digital signal sources. CouchSurfing has an estimated audience of 623,864 people in United States.

#1022among Website / Newspaper / Magazine in United States#2506in Travel & Leisure

The average CouchSurfing fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Lonely Planet, Modern history, Motel, with strongest over-indexing on Lonely Planet (27.78× the country average).

Demographically, the CouchSurfing audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CouchSurfing fan in United States is more female, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Lonely Planet.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CouchSurfing profile in United States.

Audience size
624K
in United States
Gender
58.6%♀
41.4% male
Age
41.7
average years
Country rank
#32052
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CouchSurfing

58.6% are female, 41.4% are male, average age 41.7.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for CouchSurfing audience in United States
MetricValue
Female58.6%
Male41.4%
Average age41.7
Estimated audience size623,864
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the CouchSurfing audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3922%
40-4927%
50+21%
Fig. 04

Worldwide distribution

18.3%

of the worldwide CouchSurfing audience comes from United States.

Worldwide audience distribution share by country for CouchSurfing
CountryShare
United States18.3%
Germany13.7%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CouchSurfing audience in United States is strongest.

Fig. 05

Top regions by affinity

CouchSurfing fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K2.62×
02Washington, District of Columbia~4K2.09×
03Hawaii~5K1.91×
04Alaska~2K1.51×
05New York~50K1.45×
06Washington~20K1.44×
07California~90K1.35×
08Oregon~9K1.31×
09Massachusetts~20K1.30×
10Colorado~10K1.17×
11Vermont~1K1.15×
12Florida~50K1.08×
13Arizona~10K1.07×
14Montana~2K1.07×
15New Jersey~20K1.05×
16New Hampshire~3K1.05×
17Maine~2K1.05×
18Nevada~6K1.03×
19Idaho~3K1.03×
20Illinois~20K1.01×
21Virginia~10K0.98×
22Rhode Island~2K0.97×
23Kansas~5K0.96×
24New Mexico~3K0.95×
25Maryland~10K0.94×
26Connecticut~6K0.93×
27North Dakota~1K0.90×
28Minnesota~8K0.89×
29North Carolina~20K0.88×
30Texas~50K0.87×
31South Dakota~1K0.87×
32Delaware~1K0.86×
33Pennsylvania~20K0.83×
34Georgia~20K0.82×
35West Virginia~2K0.81×
36Louisiana~6K0.80×
37Nebraska~3K0.80×
38Indiana~9K0.79×
39Wisconsin~7K0.79×
40Tennessee~10K0.78×
41Missouri~8K0.78×
42Iowa~4K0.77×
43South Carolina~7K0.76×
44Oklahoma~5K0.76×
45Arkansas~4K0.76×
46Mississippi~4K0.75×
47Michigan~10K0.74×
48Kentucky~6K0.72×
49Ohio~10K0.71×
50Alabama~6K0.68×
Fig. 06

Affinity by region

Affinity by region — CouchSurfing, United States
0.68×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CouchSurfing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CouchSurfing audience
#·InterestCategoryAffinity×
01A Big FamilyMovies & TV60.39×
02Family TiesMovies & TV32.86×
03Lonely PlanetTravel & Leisure27.78×
04Modern historyPolitics & Society24.48×
05MotelTravel & Leisure20.22×
06Bonnaroo Music FestivalMusic & Radio15.97×
07Art historyArts & Culture15.38×
08GlampingTravel & Leisure12.17×
09Hilton Hotels & ResortsTravel & Leisure10.70×
10Coachella Valley Music and Arts FestivalMusic & Radio10.23×
11Cultural historyArts & Culture9.68×
12Sharing economyBusiness & Career9.47×
13Cultural heritagePolitics & Society9.08×
14Conference and resort hotelsTravel & Leisure8.27×
15TrivagoTravel & Leisure8.06×
16ExpediaTravel & Leisure6.33×
17Art museumArts & Culture5.34×
18TripAdvisorTravel & Leisure5.13×
19FatherhoodKids & Family2.59×
20NatureHome & Garden2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CouchSurfing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CouchSurfing audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.54×
Family OrientationCONSERVATISM1.50×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CouchSurfing audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.05×
Pet OwnershipJOY1.05×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CouchSurfing have in United States?

CouchSurfing has an estimated audience of 623,864 people in United States, concentrated in California and New York.

02

What is the gender split and age of CouchSurfing fans?

58.6% of CouchSurfing fans are female, 41.4% are male, with an average age of 41.7 years.

03

Which brands do CouchSurfing fans like most?

CouchSurfing fans show strongest brand affinity for Lonely Planet (27.78×), Modern history (24.48×), and Motel (20.22×) over the country average.

04

Where do CouchSurfing fans live in United States?

CouchSurfing fans in United States are most concentrated in California (reach ~90K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do CouchSurfing fans also like?

Beyond CouchSurfing itself, the audience over-indexes on Modern history (24.48×), Motel (20.22×), Expedia (6.33×), and Family Ties (32.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See CouchSurfing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CouchSurfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →