Sharing economy Audience in United States

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Sharing economy has an estimated audience of 5,903,275 people in United States. 54.6% are female, 45.4% are male, average age 43.6. Top regions: New York, California, Texas. Top brand affinities: Airbnb, LinkedIn, Expedia, Little Caesars, T-Mobile.

The average Sharing economy fan in United States is 43.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Airbnb, LinkedIn, Expedia, with strongest over-indexing on Airbnb (4.46× the country average). Demographically, the Sharing economy audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Sharing economy fans

Demographic split for Sharing economy audience in United States
MetricValue
Female54.6%
Male45.4%
Average age43.6
Estimated audience size5,903,275

Audience persona

The typical Sharing economy fan in United States is balanced, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Airbnb.

Top regions in United States

Top regions ranked by reach for Sharing economy in United States
RegionReachAffinity
New York853,5442.59×
California496,5110.76×
Texas228,0210.45×
Florida209,6090.52×
Illinois126,9620.65×
Virginia119,1510.83×
Massachusetts110,2790.95×
Pennsylvania106,0340.53×
North Carolina100,2110.56×
New Jersey98,9130.66×
Georgia94,6650.52×
Ohio87,9230.48×
Washington87,3390.74×
Missouri86,9780.91×
Michigan68,6020.44×
Maryland62,5090.62×
Alabama61,2560.74×
Arizona58,9160.49×
Kentucky57,5300.78×
Louisiana56,8330.75×
Colorado56,7130.61×
Indiana48,7540.45×
Minnesota48,3530.57×
Tennessee47,7460.4×
Oklahoma46,7650.71×
Oregon46,0650.68×
South Carolina44,7710.5×
Wisconsin44,7070.5×
Mississippi43,7350.9×
Iowa36,5300.75×
Arkansas35,8650.74×
Connecticut33,5620.57×
West Virginia33,3281.21×
Alaska33,2592.63×
South Dakota32,1942.36×
Hawaii31,8501.26×
Kansas30,7840.66×
Idaho30,7761.04×
Montana28,9931.77×
New Mexico28,9790.98×
Washington, District of Columbia28,5761.61×
Utah28,3460.54×
North Dakota27,8632.3×
New Hampshire27,4611.18×
Wyoming26,9603.08×
Nebraska26,8900.91×
Nevada26,6630.47×
Rhode Island26,5171.41×
Maine26,5011.25×
Vermont26,0812.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sharing economy audience
BrandAffinityCategory
Airbnb4.46×Travel & Leisure
LinkedIn2.73×Internet & Social Media
Expedia3.33×Travel & Leisure
Little Caesars3.33×Food & Beverages
T-Mobile2.35×Technology & Electronics
Wells Fargo2.31×Business & Career
MakeMyTrip17.76×Travel & Leisure
AutoZone2.27×Cars & Mobility
Dairy Queen3.44×Food & Beverages
Lodging2.9×Travel & Leisure
Credit Karma3.26×Business & Career
BP4.05×Cars & Mobility
Old Navy1.92×Fashion & Accessoires
Canva4.5×Technology & Electronics
Great Clips2.86×Beauty & Wellness
AT&T2.23×Technology & Electronics
Privately held company2.09×Business & Career
Kayak.com7.92×Travel & Leisure
Local news1.79×News
Advance Auto Parts2.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sharing economy audience
TraitClusterScore
SustainabilityBALANCE1.34
TravellingTHRILL1.3
Quality AwarenessPREMIUM1.23
ExtroversionTHRILL1.18
Sports ActivityPOWER1.17
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Sharing economy
CountryShare
United States29.3%
France9.6%
United Kingdom7.6%

See Sharing economy audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Sharing economy have in United States?

Sharing economy has an estimated audience of 5,903,275 people in United States, concentrated in New York and California.

What is the gender split and age of Sharing economy fans?

54.6% of Sharing economy fans are female, 45.4% are male, with an average age of 43.6 years.

Which brands do Sharing economy fans like most?

Sharing economy fans show strongest brand affinity for Airbnb (4.46×), LinkedIn (2.73×), and Expedia (3.33×) over the country average.

Where do Sharing economy fans live in United States?

Sharing economy fans in United States are most concentrated in New York (reach 853,544), California (reach 496,511), and Texas (reach 228,021). These three regions account for the largest share of the active audience.

What other brands do Sharing economy fans also like?

Beyond Sharing economy itself, the audience over-indexes on LinkedIn (2.73×), Expedia (3.33×), Little Caesars (3.33×), and T-Mobile (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sharing economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.