Modern history Audience in United States

Modern history has an estimated audience of 4,514,558 people in United States. 47.1% are female, 52.9% are male, average age 45.1. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Horoscope, Singer-songwriter.

The average Modern history fan in United States is 45.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Modern history audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Modern history fans

Demographic split for Modern history audience in United States
MetricValue
Female47.1%
Male52.9%
Average age45.1
Estimated audience size4,514,558

Audience persona

The typical Modern history fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Modern history in United States
RegionReachAffinity
Texas411,9051.06×
California285,4270.57×
Florida273,8130.9×
North Carolina265,9141.96×
Louisiana172,8562.97×
Georgia164,1161.18×
South Carolina161,9742.38×
New York160,2230.64×
Tennessee153,2871.69×
Virginia132,3441.2×
Massachusetts106,4991.2×
Mississippi101,3722.73×
Illinois96,9520.64×
New Jersey95,8580.83×
Pennsylvania93,1230.61×
Maryland78,2961.01×
Ohio73,5650.53×
Alabama73,5551.17×
Missouri65,6490.9×
Kentucky65,3041.15×
Utah54,9021.36×
Michigan54,6810.46×
Connecticut53,5661.18×
Arkansas51,8141.39×
Washington47,7890.53×
Minnesota41,6530.64×
Oklahoma39,8130.79×
Arizona37,4140.41×
Indiana36,0120.44×
Kansas32,8250.92×
Wisconsin28,1660.41×
Colorado27,5900.39×
Oregon26,2580.51×
Washington, District of Columbia16,5141.22×
Maine16,4081.01×
West Virginia16,0500.76×
Hawaii15,1690.78×
Iowa14,0730.38×
Alaska13,7281.42×
Rhode Island13,6820.95×
Idaho12,7040.56×
New Hampshire12,2800.69×
Montana11,9670.96×
Nevada11,9230.27×
South Dakota11,8121.13×
North Dakota11,5011.24×
Wyoming11,1281.66×
Nebraska11,0990.49×
New Mexico11,0420.49×
Vermont10,7651.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modern history audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN4.06×News
Day trading11.26×Business & Career
Indianapolis Motor Speedway11.22×Sports
Fox News Channel2.24×Movies & TV
Pet insurance12.08×Pets & Animals
Blended whiskey9.13×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Reddit2.86×Internet & Social Media
Whole grain10.12×Food & Beverages
Boardwalk Empire16.52×Movies & TV
Liev Schreiber13.15×Movies & TV
North Korea7.57×Travel & Leisure
Cross-country skiing10.12×Sports
Property insurance11.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modern history audience
TraitClusterScore
PatriotismCONSERVATISM3.19
Risk AppetiteTHRILL2.7
Luxury OrientationPREMIUM2
SpiritualityBALANCE1.64
TraditionCONSERVATISM1.64
Need for SecurityCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Modern history
CountryShare
United States32.0%
United Kingdom9.5%
Spain5.5%

See Modern history audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Modern history have in United States?

Modern history has an estimated audience of 4,514,558 people in United States, concentrated in Texas and California.

What is the gender split and age of Modern history fans?

47.1% of Modern history fans are female, 52.9% are male, with an average age of 45.1 years.

Which brands do Modern history fans like most?

Modern history fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Modern history fans live in United States?

Modern history fans in United States are most concentrated in Texas (reach 411,905), California (reach 285,427), and Florida (reach 273,813). These three regions account for the largest share of the active audience.

What other brands do Modern history fans also like?

Beyond Modern history itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Horoscope (13.08×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modern history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.