Modern history Audience in United States
Modern history has an estimated audience of 4,514,558 people in United States. 47.1% are female, 52.9% are male, average age 45.1. Top regions: Texas, California, Florida. Top brand affinities: Israel, Urban Outfitters, Nationality, Jeep Wagoneer, Home staging.
The average Modern history fan in United States is 45.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Urban Outfitters, Nationality, with strongest over-indexing on Israel (4.32× the country average). Demographically, the Modern history audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Modern history fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 45.1 |
| Estimated audience size | 4,514,558 |
Audience persona
The typical Modern history fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 411,905 | 1.06× |
| California | 285,427 | 0.57× |
| Florida | 273,813 | 0.9× |
| North Carolina | 265,914 | 1.96× |
| Louisiana | 172,856 | 2.97× |
| Georgia | 164,116 | 1.18× |
| South Carolina | 161,974 | 2.38× |
| New York | 160,223 | 0.64× |
| Tennessee | 153,287 | 1.69× |
| Virginia | 132,344 | 1.2× |
| Massachusetts | 106,499 | 1.2× |
| Mississippi | 101,372 | 2.73× |
| Illinois | 96,952 | 0.64× |
| New Jersey | 95,858 | 0.83× |
| Pennsylvania | 93,123 | 0.61× |
| Maryland | 78,296 | 1.01× |
| Ohio | 73,565 | 0.53× |
| Alabama | 73,555 | 1.17× |
| Missouri | 65,649 | 0.9× |
| Kentucky | 65,304 | 1.15× |
| Utah | 54,902 | 1.36× |
| Michigan | 54,681 | 0.46× |
| Connecticut | 53,566 | 1.18× |
| Arkansas | 51,814 | 1.39× |
| Washington | 47,789 | 0.53× |
| Minnesota | 41,653 | 0.64× |
| Oklahoma | 39,813 | 0.79× |
| Arizona | 37,414 | 0.41× |
| Indiana | 36,012 | 0.44× |
| Kansas | 32,825 | 0.92× |
| Wisconsin | 28,166 | 0.41× |
| Colorado | 27,590 | 0.39× |
| Oregon | 26,258 | 0.51× |
| Washington, District of Columbia | 16,514 | 1.22× |
| Maine | 16,408 | 1.01× |
| West Virginia | 16,050 | 0.76× |
| Hawaii | 15,169 | 0.78× |
| Iowa | 14,073 | 0.38× |
| Alaska | 13,728 | 1.42× |
| Rhode Island | 13,682 | 0.95× |
| Idaho | 12,704 | 0.56× |
| New Hampshire | 12,280 | 0.69× |
| Montana | 11,967 | 0.96× |
| Nevada | 11,923 | 0.27× |
| South Dakota | 11,812 | 1.13× |
| North Dakota | 11,501 | 1.24× |
| Wyoming | 11,128 | 1.66× |
| Nebraska | 11,099 | 0.49× |
| New Mexico | 11,042 | 0.49× |
| Vermont | 10,765 | 1.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.32× | Travel & Leisure |
| Urban Outfitters | 3.6× | Shopping |
| Nationality | 3.38× | Politics & Society |
| Jeep Wagoneer | 4.95× | Cars & Mobility |
| Home staging | 3.53× | Home & Garden |
| Steampunk | 3.14× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 2.28× | Sports |
| Buying and Selling Real Estate | 4.65× | Home & Garden |
| UK garage | 2.97× | Music & Radio |
| Jesse Plemons | 1.78× | Movies & TV |
| Girolando cattle | 13.47× | Pets & Animals |
| JamBase | 5.76× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 3.09× | Cars & Mobility |
| Urban horticulture | 1.77× | Home & Garden |
| Isla Holbox | 11.35× | Travel & Leisure |
| Riedel (glass manufacturer) | 11.2× | Home & Garden |
| Jezebel (film) | 2.95× | Movies & TV |
| Solo climbing | 2.9× | Sports |
| IS (Infinite Stratos) | 1.63× | Literature |
| John Havlicek | 6.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.19 |
| Risk Appetite | THRILL | 2.7 |
| Luxury Orientation | PREMIUM | 2 |
| Spirituality | BALANCE | 1.64 |
| Tradition | CONSERVATISM | 1.64 |
| Need for Security | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| United Kingdom | 9.5% |
| Spain | 5.5% |
See Modern history audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Modern history have in United States?
Modern history has an estimated audience of 4,514,558 people in United States, concentrated in Texas and California.
What is the gender split and age of Modern history fans?
47.1% of Modern history fans are female, 52.9% are male, with an average age of 45.1 years.
Which brands do Modern history fans like most?
Modern history fans show strongest brand affinity for Israel (4.32×), Urban Outfitters (3.6×), and Nationality (3.38×) over the country average.
Where do Modern history fans live in United States?
Modern history fans in United States are most concentrated in Texas (reach 411,905), California (reach 285,427), and Florida (reach 273,813). These three regions account for the largest share of the active audience.
What other brands do Modern history fans also like?
Beyond Modern history itself, the audience over-indexes on Urban Outfitters (3.6×), Nationality (3.38×), Jeep Wagoneer (4.95×), and Home staging (3.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Modern history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.