Modern history Audience in Germany
Modern history has an estimated audience of 642,507 people in Germany. 55.9% are female, 44.1% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Pantsuit, Goes, Home Office, Stradivarius.
The average Modern history fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Pantsuit, Goes, with strongest over-indexing on Rossmann (1.88× the country average). Demographically, the Modern history audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Modern history fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.9 |
| Estimated audience size | 642,507 |
Audience persona
The typical Modern history fan in Germany is more female, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,783 | 1× |
| Bayern | 85,522 | 0.83× |
| Baden-Württemberg | 79,892 | 0.91× |
| Niedersachsen | 51,502 | 0.83× |
| Hessen | 42,401 | 0.87× |
| Sachsen-Anhalt | 36,876 | 2.22× |
| Berlin | 30,898 | 1.08× |
| Rheinland-Pfalz | 30,450 | 0.95× |
| Sachsen | 29,298 | 0.93× |
| Brandenburg | 21,836 | 1.1× |
| Schleswig-Holstein | 17,086 | 0.74× |
| Thüringen | 16,951 | 1.04× |
| Hamburg | 12,309 | 0.85× |
| Mecklenburg-Vorpommern | 8,752 | 0.71× |
| Saarland | 7,421 | 0.94× |
| Bremen | 5,650 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.88× | Shopping |
| Pantsuit | 13.7× | Fashion & Accessoires |
| Goes | 1.56× | Travel & Leisure |
| Home Office | 1.88× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.54× | Shopping |
| Saving | 1.55× | Business & Career |
| Škoda Kodiaq | 1.96× | Cars & Mobility |
| Jalebi | 11.95× | Food & Beverages |
| Esra Erol | 4.95× | Movies & TV |
| Time (magazine) | 1.76× | News |
| Emperor Entertainment Group | 3.22× | Business & Career |
| Jack White | 1.67× | Movies & TV |
| Israel | 1.66× | Travel & Leisure |
| Corona (band) | 2.01× | Music & Radio |
| Harvey Mudd College | 11.95× | Business & Career |
| Home Delivery | 1.8× | Food & Beverages |
| Hongik University | 6.87× | Business & Career |
| Corfu (regional unit) | 1.9× | Travel & Leisure |
| Volvo V60 | 2.7× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.68 |
| Family Orientation | CONSERVATISM | 1.54 |
| Pet Ownership | JOY | 1.45 |
| Risk Appetite | THRILL | 1.41 |
| Patriotism | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| United Kingdom | 9.5% |
| Spain | 5.5% |
See Modern history audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Modern history have in Germany?
Modern history has an estimated audience of 642,507 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Modern history fans?
55.9% of Modern history fans are female, 44.1% are male, with an average age of 41.9 years.
Which brands do Modern history fans like most?
Modern history fans show strongest brand affinity for Rossmann (1.88×), Pantsuit (13.7×), and Goes (1.56×) over the country average.
Where do Modern history fans live in Germany?
Modern history fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,783), Bayern (reach 85,522), and Baden-Württemberg (reach 79,892). These three regions account for the largest share of the active audience.
What other brands do Modern history fans also like?
Beyond Modern history itself, the audience over-indexes on Pantsuit (13.7×), Goes (1.56×), Home Office (1.88×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modern history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.