Rascasse Audience Intelligence

Equipment Audience in United States

A data profile of the people who buy, follow and care about Equipment in United States — modelled from more than twelve digital signal sources. Equipment has an estimated audience of 1,654,105 people in United States.

#34among Punk in United States#3216among Person in United States#1951in Music & Radio

The average Equipment fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carpool, Google Maps, Uber, with strongest over-indexing on Carpool (62.54× the country average).

Demographically, the Equipment audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equipment fan in United States is balanced, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Carpool.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equipment profile in United States.

Audience size
1.7M
in United States
Gender
51.5%♀
48.5% male
Age
39.8
average years
Country rank
#16487
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equipment fans

51.5% are female, 48.5% are male, average age 39.8.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Equipment audience in United States
MetricValue
Female51.5%
Male48.5%
Average age39.8
Estimated audience size1,654,105
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Equipment audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3925%
40-4923%
50+17%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Equipment audience comes from United States.

Worldwide audience distribution share by country for Equipment
CountryShare
United States29.8%
Japan13.1%
India10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Equipment fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K1.40×
02North Dakota~4K1.27×
03Louisiana~30K1.25×
04South Dakota~4K1.18×
05Nebraska~9K1.15×
06Kansas~10K1.12×
07Missouri~30K1.10×
08Idaho~9K1.10×
09Montana~5K1.07×
10Wisconsin~30K1.06×
11Oregon~20K1.05×
12Oklahoma~20K1.05×
13Arkansas~10K1.04×
14Indiana~30K1.03×
15Mississippi~10K1.03×
16New Hampshire~7K1.02×
17Texas~100K1.01×
18Virginia~40K1.01×
19South Carolina~20K1.01×
20California~200K1.00×
21Georgia~50K1.00×
22North Carolina~50K1.00×
23Kentucky~20K1.00×
24Iowa~10K1.00×
25Ohio~50K0.99×
26Alabama~20K0.99×
27New Mexico~8K0.98×
28Maine~6K0.98×
29Alaska~3K0.98×
30West Virginia~7K0.97×
31New York~90K0.96×
32Pennsylvania~50K0.96×
33Illinois~50K0.96×
34Arizona~30K0.96×
35Michigan~40K0.95×
36Tennessee~30K0.95×
37Florida~100K0.93×
38Maryland~30K0.93×
39Colorado~20K0.93×
40Vermont~3K0.93×
41Connecticut~10K0.91×
42New Jersey~40K0.90×
43Washington~30K0.90×
44Utah~10K0.89×
45Hawaii~6K0.89×
46Massachusetts~30K0.86×
47Rhode Island~4K0.86×
48Washington, District of Columbia~4K0.86×
49Delaware~4K0.84×
50Nevada~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Equipment, United States
0.80×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equipment audience
#·InterestCategoryAffinity×
01CarpoolCars & Mobility62.54×
02BackgammonGames14.35×
03ZipcarCars & Mobility14.25×
04Real-time ridesharingCars & Mobility11.44×
05City carCars & Mobility6.78×
06UberCars & Mobility5.47×
07Bryan CranstonMovies & TV4.86×
08LyftCars & Mobility4.43×
09Employment websiteBusiness & Career3.27×
10Google MapsInternet & Social Media2.84×
11Enterprise Rent-A-CarCars & Mobility2.68×
12O'Reilly Auto PartsCars & Mobility2.54×
13Advance Auto PartsCars & Mobility2.48×
14AutoZoneCars & Mobility2.38×
15Career developmentBusiness & Career2.21×
16Public transportCars & Mobility2.16×
17T-MobileTechnology & Electronics1.74×
18Nordstrom rackFashion & Accessoires1.73×
19Trader Joe'sShopping1.71×
20IKEAHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equipment audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.36×
Career OrientationPOWER1.60×
Family OrientationCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equipment audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.82×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equipment have in United States?

Equipment has an estimated audience of 1,654,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Equipment fans?

51.5% of Equipment fans are female, 48.5% are male, with an average age of 39.8 years.

03

Which brands do Equipment fans like most?

Equipment fans show strongest brand affinity for Carpool (62.54×), Google Maps (2.84×), and Uber (5.47×) over the country average.

04

Where do Equipment fans live in United States?

Equipment fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Equipment fans also like?

Beyond Equipment itself, the audience over-indexes on Google Maps (2.84×), Uber (5.47×), AutoZone (2.38×), and City car (6.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in United States

See Equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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