Equipment Audience in United States
Equipment has an estimated audience of 1,643,435 people in United States. 51.5% are female, 48.5% are male, average age 39.8. Top brand affinities: Elsword, Israel, Kendra Scott, Noodle (Gorillaz), Telethon.
Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (23.75× the country average). Demographically, the Equipment audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Equipment fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 39.8 |
| Estimated audience size | 1,643,435 |
Audience persona
The typical Equipment fan in United States is balanced, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.75× | Games |
| Israel | 1.5× | Travel & Leisure |
| Kendra Scott | 1.95× | Fashion & Accessoires |
| Noodle (Gorillaz) | 2.26× | Music & Radio |
| Telethon | 6.46× | Movies & TV |
| Barclays Center | 7.3× | Sports |
| War on Terror | 4.26× | Politics & Society |
| Arrietty | 7.86× | Movies & TV |
| Cam Ward | 2× | Sports |
| Nurse education | 1.65× | Kids & Family |
| TripAdvisor - Cities I've Visited | 62.82× | Travel & Leisure |
| Kento Yamazaki | 4.84× | Movies & TV |
| Mangaka | 1.79× | Literature |
| Home staging | 2.18× | Home & Garden |
| Jeep Wagoneer | 2.36× | Cars & Mobility |
| The Perks of Being a Wallflower (film) | 2.76× | Movies & TV |
| 19 Kids and Counting | 2.1× | Movies & TV |
| Sears | 1.57× | Shopping |
| Leverage (TV series) | 2.36× | Movies & TV |
| Keeper (password manager) | 2.25× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.14 |
| Family Orientation | CONSERVATISM | 1.66 |
| Quality Awareness | PREMIUM | 1.57 |
| Career Orientation | POWER | 1.43 |
| Travelling | THRILL | 1.3 |
| Price Sensitivity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Japan | 13.0% |
| India | 10.1% |
See Equipment audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.