Rascasse Audience Intelligence

Philadelphia (magazine) Audience in United States

A data profile of the people who buy, follow and care about Philadelphia (magazine) in United States — modelled from more than twelve digital signal sources. Philadelphia (magazine) has an estimated audience of 4,755,240 people in United States.

#185among Website / Newspaper / Magazine in United States#36in News

The average Philadelphia (magazine) fan in United States is 44.5 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Philadelphia Phillies, David Alaba, Wawa Inc., with strongest over-indexing on Philadelphia Phillies (26.41× the country average).

Demographically, the Philadelphia (magazine) audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philadelphia (magazine) fan in United States is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Philadelphia Phillies.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philadelphia (magazine) profile in United States.

Audience size
4.8M
in United States
Gender
58.6%♀
41.4% male
Age
44.5
average years
Country rank
#6985
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Philadelphia (magazine)

58.6% are female, 41.4% are male, average age 44.5.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Philadelphia (magazine) audience in United States
MetricValue
Female58.6%
Male41.4%
Average age44.5
Estimated audience size4,755,240
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Philadelphia (magazine) audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Philadelphia (magazine) audience comes from United States.

Worldwide audience distribution share by country for Philadelphia (magazine)
CountryShare
United States42.0%
Canada6.8%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philadelphia (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Philadelphia (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~900K5.86×
02Delaware~40K3.31×
03New Jersey~300K2.57×
04Washington, District of Columbia~30K2.25×
05Maryland~100K1.54×
06New York~400K1.44×
07Virginia~100K1.29×
08Massachusetts~100K1.16×
09Connecticut~50K1.12×
10Mississippi~40K1.08×
11Vermont~7K0.92×
12Rhode Island~10K0.91×
13Florida~300K0.88×
14Ohio~100K0.87×
15North Carolina~100K0.86×
16Georgia~100K0.85×
17Illinois~100K0.84×
18Maine~10K0.83×
19Arizona~80K0.82×
20Nevada~40K0.82×
21Washington~70K0.80×
22West Virginia~20K0.80×
23Alabama~50K0.79×
24California~400K0.78×
25New Hampshire~10K0.78×
26Tennessee~70K0.77×
27South Carolina~50K0.77×
28Texas~300K0.76×
29Michigan~90K0.76×
30Colorado~50K0.73×
31Indiana~60K0.72×
32Louisiana~40K0.72×
33Utah~30K0.72×
34Alaska~7K0.72×
35Minnesota~50K0.71×
36Missouri~50K0.70×
37Oregon~40K0.70×
38Kentucky~40K0.69×
39Kansas~20K0.67×
40Wisconsin~40K0.64×
41Arkansas~20K0.63×
42Hawaii~10K0.63×
43Oklahoma~30K0.62×
44Iowa~20K0.62×
45New Mexico~10K0.62×
46Nebraska~10K0.62×
47Idaho~10K0.59×
48North Dakota~5K0.58×
49Montana~7K0.57×
50South Dakota~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Philadelphia (magazine), United States
0.56×1.00×5.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philadelphia (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philadelphia (magazine) audience
#·InterestCategoryAffinity×
01David AlabaSports138.62×
02Common Sense MediaPolitics & Society42.14×
03Philadelphia PhilliesSports26.41×
04Philadelphia FlyersSports23.36×
05University of PennsylvaniaBusiness & Career12.91×
06Acme MarketsShopping10.00×
07Wawa Inc.Shopping8.26×
08QVCMovies & TV5.82×
09Philadelphia EaglesSports5.44×
10First class travelTravel & Leisure5.11×
11Sustainable energyHome & Garden4.98×
12Aaron RodgersSports4.67×
13Renewable energyBusiness & Career4.05×
14FedExBusiness & Career3.39×
15Trader Joe'sShopping3.38×
16Mortgage loansBusiness & Career3.09×
17Wells FargoBusiness & Career2.89×
18AirbnbTravel & Leisure2.54×
19IKEAHome & Garden2.39×
20PinterestInternet & Social Media2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philadelphia (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philadelphia (magazine) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.09×
Family OrientationCONSERVATISM1.99×
SustainabilityBALANCE1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philadelphia (magazine) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philadelphia (magazine) have in United States?

Philadelphia (magazine) has an estimated audience of 4,755,240 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Philadelphia (magazine) fans?

58.6% of Philadelphia (magazine) fans are female, 41.4% are male, with an average age of 44.5 years.

03

Which brands do Philadelphia (magazine) fans like most?

Philadelphia (magazine) fans show strongest brand affinity for Philadelphia Phillies (26.41×), David Alaba (138.62×), and Wawa Inc. (8.26×) over the country average.

04

Where do Philadelphia (magazine) fans live in United States?

Philadelphia (magazine) fans in United States are most concentrated in Pennsylvania (reach ~900K), California (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Philadelphia (magazine) fans also like?

Beyond Philadelphia (magazine) itself, the audience over-indexes on David Alaba (138.62×), Wawa Inc. (8.26×), Philadelphia Flyers (23.36×), and Common Sense Media (42.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Philadelphia (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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