Philadelphia (magazine) Audience in United States

Philadelphia (magazine) logo

Philadelphia (magazine) has an estimated audience of 4,562,112 people in United States. 58.6% are female, 41.4% are male, average age 44.5. Top regions: Pennsylvania, California, New York. Top brand affinities: Google Wallet, Nebraska Cornhuskers football, Natural rubber, Israel, Nipsey Hussle.

The average Philadelphia (magazine) fan in United States is 44.5 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Google Wallet, Nebraska Cornhuskers football, Natural rubber, with strongest over-indexing on Google Wallet (19.1× the country average). Demographically, the Philadelphia (magazine) audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Philadelphia (magazine) fans

Demographic split for Philadelphia (magazine) audience in United States
MetricValue
Female58.6%
Male41.4%
Average age44.5
Estimated audience size4,562,112

Audience persona

The typical Philadelphia (magazine) fan in United States is more female, around 44.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Philadelphia (magazine) in United States
RegionReachAffinity
Pennsylvania845,3955.5×
California417,7510.83×
New York388,8011.53×
Texas318,4230.81×
New Jersey287,4052.48×
Florida281,3250.91×
Virginia149,8311.35×
Illinois135,1100.89×
Ohio126,5860.9×
Georgia125,6070.89×
North Carolina124,4660.91×
Maryland122,8661.57×
Massachusetts108,9501.21×
Michigan93,6070.78×
Arizona77,5920.83×
Washington77,1800.84×
Tennessee72,3120.79×
Indiana61,8820.74×
Colorado55,5850.77×
South Carolina54,2710.79×
Missouri53,5440.73×
Connecticut51,6961.13×
Alabama50,2470.79×
Minnesota48,8210.75×
Wisconsin45,5400.66×
Louisiana42,7970.73×
Kentucky40,5250.71×
Oregon37,8320.72×
Nevada36,8180.83×
Delaware35,5862.83×
Mississippi34,6980.92×
Oklahoma32,1190.63×
Washington, District of Columbia30,7352.24×
Utah29,7290.73×
Kansas24,9310.69×
Iowa23,5710.63×
Arkansas23,3550.62×
West Virginia16,1870.76×
New Mexico13,9850.61×
Nebraska13,9390.61×
New Hampshire13,9140.77×
Maine13,3890.82×
Idaho13,3630.58×
Rhode Island12,9150.89×
Hawaii12,4850.64×
Vermont7,0250.88×
Montana6,9390.55×
Alaska6,3840.65×
South Dakota5,5640.53×
North Dakota5,0450.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia (magazine) audience
BrandAffinityCategory
Google Wallet19.1×Technology & Electronics
Nebraska Cornhuskers football3.11×Sports
Natural rubber1.65×Cars & Mobility
Israel1.51×Travel & Leisure
Nipsey Hussle4×Music & Radio
Girolando cattle17.93×Pets & Animals
Urban horticulture2.28×Home & Garden
Hoosier8.48×Politics & Society
Glossier3.06×Beauty & Wellness
JDSU1.63×Business & Career
Plainfield, New Jersey5.69×Travel & Leisure
REC TEC Grills9.57×Sports
Necktie2.42×Fashion & Accessoires
Mothercare1.53×Kids & Family
Women's empowerment1.76×Politics & Society
Grammarly1.92×Business & Career
CAC 402.08×Business & Career
Business English2.2×Business & Career
Hocus Pocus1.84×Movies & TV
Isla Holbox9.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM2.97
Risk AppetiteTHRILL2.11
Design AffinityPREMIUM1.8
SustainabilityBALANCE1.59
IndulgenceJOY1.46
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia (magazine)
CountryShare
United States41.3%
Canada8.1%
United Kingdom4.8%

See Philadelphia (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Philadelphia (magazine) have in United States?

Philadelphia (magazine) has an estimated audience of 4,562,112 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Philadelphia (magazine) fans?

58.6% of Philadelphia (magazine) fans are female, 41.4% are male, with an average age of 44.5 years.

Which brands do Philadelphia (magazine) fans like most?

Philadelphia (magazine) fans show strongest brand affinity for Google Wallet (19.1×), Nebraska Cornhuskers football (3.11×), and Natural rubber (1.65×) over the country average.

Where do Philadelphia (magazine) fans live in United States?

Philadelphia (magazine) fans in United States are most concentrated in Pennsylvania (reach 845,395), California (reach 417,751), and New York (reach 388,801). These three regions account for the largest share of the active audience.

What other brands do Philadelphia (magazine) fans also like?

Beyond Philadelphia (magazine) itself, the audience over-indexes on Nebraska Cornhuskers football (3.11×), Natural rubber (1.65×), Israel (1.51×), and Nipsey Hussle (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.