Philadelphia (magazine) Audience in United States

Philadelphia (magazine) logo

Philadelphia (magazine) has an estimated audience of 4,562,112 people in United States. 58.6% are female, 41.4% are male, average age 44.5. Top regions: Pennsylvania, California, New York. Top brand affinities: Autism Awareness, Philadelphia Phillies, Diabetes mellitus awareness, Wawa Inc., Microblogging.

The average Philadelphia (magazine) fan in United States is 44.5 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Autism Awareness, Philadelphia Phillies, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Philadelphia (magazine) audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Philadelphia (magazine) fans

Demographic split for Philadelphia (magazine) audience in United States
MetricValue
Female58.6%
Male41.4%
Average age44.5
Estimated audience size4,562,112

Audience persona

The typical Philadelphia (magazine) fan in United States is more female, around 44.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Philadelphia (magazine) in United States
RegionReachAffinity
Pennsylvania845,3955.5×
California417,7510.83×
New York388,8011.53×
Texas318,4230.81×
New Jersey287,4052.48×
Florida281,3250.91×
Virginia149,8311.35×
Illinois135,1100.89×
Ohio126,5860.9×
Georgia125,6070.89×
North Carolina124,4660.91×
Maryland122,8661.57×
Massachusetts108,9501.21×
Michigan93,6070.78×
Arizona77,5920.83×
Washington77,1800.84×
Tennessee72,3120.79×
Indiana61,8820.74×
Colorado55,5850.77×
South Carolina54,2710.79×
Missouri53,5440.73×
Connecticut51,6961.13×
Alabama50,2470.79×
Minnesota48,8210.75×
Wisconsin45,5400.66×
Louisiana42,7970.73×
Kentucky40,5250.71×
Oregon37,8320.72×
Nevada36,8180.83×
Delaware35,5862.83×
Mississippi34,6980.92×
Oklahoma32,1190.63×
Washington, District of Columbia30,7352.24×
Utah29,7290.73×
Kansas24,9310.69×
Iowa23,5710.63×
Arkansas23,3550.62×
West Virginia16,1870.76×
New Mexico13,9850.61×
Nebraska13,9390.61×
New Hampshire13,9140.77×
Maine13,3890.82×
Idaho13,3630.58×
Rhode Island12,9150.89×
Hawaii12,4850.64×
Vermont7,0250.88×
Montana6,9390.55×
Alaska6,3840.65×
South Dakota5,5640.53×
North Dakota5,0450.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia (magazine) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Philadelphia Phillies20.56×Sports
Diabetes mellitus awareness12.48×Health
Wawa Inc.10.1×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
David Alaba93.75×Sports
Common Sense Media37.65×Politics & Society
Planet Fitness4.52×Sports
Income tax13.19×Business & Career
Philadelphia Flyers19.1×Sports
Horoscope9.96×Health
Roulette14.97×Games
Blended whiskey12.01×Food & Beverages
Philadelphia Eagles5.8×Sports
Day trading10.33×Business & Career
Whole grain12.2×Food & Beverages
Boston Marathon12.06×Sports
Wells Fargo2.89×Business & Career
Home inspection13.33×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM2.97
Risk AppetiteTHRILL2.11
Design AffinityPREMIUM1.8
SustainabilityBALANCE1.59
IndulgenceJOY1.46
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia (magazine)
CountryShare
United States41.3%
Canada8.1%
United Kingdom4.8%

See Philadelphia (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Philadelphia (magazine) have in United States?

Philadelphia (magazine) has an estimated audience of 4,562,112 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Philadelphia (magazine) fans?

58.6% of Philadelphia (magazine) fans are female, 41.4% are male, with an average age of 44.5 years.

Which brands do Philadelphia (magazine) fans like most?

Philadelphia (magazine) fans show strongest brand affinity for Autism Awareness (19.03×), Philadelphia Phillies (20.56×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Philadelphia (magazine) fans live in United States?

Philadelphia (magazine) fans in United States are most concentrated in Pennsylvania (reach 845,395), California (reach 417,751), and New York (reach 388,801). These three regions account for the largest share of the active audience.

What other brands do Philadelphia (magazine) fans also like?

Beyond Philadelphia (magazine) itself, the audience over-indexes on Philadelphia Phillies (20.56×), Diabetes mellitus awareness (12.48×), Wawa Inc. (10.1×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.