A data profile of the people who buy, follow and care about Philadelphia (magazine) in Germany — modelled from more than twelve digital signal sources. Philadelphia (magazine) has an estimated audience of 273,650 people in Germany.
The average Philadelphia (magazine) fan in Germany is 25.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Vintage clothing, Hermès, Pet store, with strongest over-indexing on Vintage clothing (15.2× the country average).
Demographically, the Philadelphia (magazine) audience skews more male with an average age of 25.0, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Philadelphia (magazine) fan in Germany is more male, around 25.0 years old, with strong Tradition tendencies and a notable affinity for Vintage clothing.
The key figures that characterise the Philadelphia (magazine) profile in Germany.
31.8% are female, 68.2% are male, average age 25.0.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 25.0 |
| Estimated audience size | 273,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Philadelphia (magazine) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.0% |
| Canada | 6.8% |
| United Kingdom | 5.1% |
Where the Philadelphia (magazine) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~20K | 1.26× | |
| 02 | Berlin | ~10K | 1.25× | |
| 03 | Hamburg | ~6K | 1.16× | |
| 04 | Nordrhein-Westfalen | ~60K | 1.13× | |
| 05 | Baden-Württemberg | ~40K | 1.12× | |
| 06 | Bayern | ~40K | 1.11× | |
| 07 | Bremen | ~2K | 1.08× | |
| 08 | Rheinland-Pfalz | ~10K | 1.04× | |
| 09 | Niedersachsen | ~20K | 1.00× | |
| 10 | Brandenburg | ~7K | 0.96× | |
| 11 | Saarland | ~3K | 0.93× | |
| 12 | Schleswig-Holstein | ~8K | 0.90× | |
| 13 | Sachsen | ~10K | 0.84× | |
| 14 | Thüringen | ~5K | 0.79× | |
| 15 | Sachsen-Anhalt | ~5K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.75× |
The strongest cross-interests of the Philadelphia (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage clothing | Fashion & Accessoires | 15.20× | ||
| 02 | The North Face | Fashion & Accessoires | 13.82× | ||
| 03 | Pet store | Pets & Animals | 12.09× | ||
| 04 | Converse | Fashion & Accessoires | 11.05× | ||
| 05 | Nivea | Beauty & Wellness | 11.05× | ||
| 06 | The Economist | Business & Career | 10.57× | ||
| 07 | Disney Princess | Kids & Family | 10.36× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 9.98× | ||
| 09 | Hermès | Fashion & Accessoires | 9.75× | ||
| 10 | Cricket | Sports | 8.00× | ||
| 11 | NBA | Sports | 6.63× | ||
| 12 | Reebok | Fashion & Accessoires | 5.35× | ||
| 13 | Toyota | Cars & Mobility | 4.73× | ||
| 14 | Tommy Hilfiger | Fashion & Accessoires | 4.48× | ||
| 15 | Beer | Food & Beverages | 3.59× | ||
| 16 | Coffee | Food & Beverages | 2.99× | ||
| 17 | Tea | Food & Beverages | 2.99× | ||
| 18 | Samsung | Technology & Electronics | 2.86× | ||
| 19 | YouTube | Movies & TV | 2.41× | ||
| 20 | Alcoholic beverages | Food & Beverages | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.89× | |
| Family Orientation | CONSERVATISM | 0.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.12× | |
| Tradition | CONSERVATISM | 0.89× |
Philadelphia (magazine) has an estimated audience of 273,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
31.8% of Philadelphia (magazine) fans are female, 68.2% are male, with an average age of 25.0 years.
Philadelphia (magazine) fans show strongest brand affinity for Vintage clothing (15.2×), Hermès (9.75×), and Pet store (12.09×) over the country average.
Philadelphia (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Philadelphia (magazine) itself, the audience over-indexes on Hermès (9.75×), Pet store (12.09×), The North Face (13.82×), and Converse (11.05×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Philadelphia (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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